Latest Walkman® and Cyber-shot™ phones

January 7, 2008

Latest Walkman® and Cyber-shot™ phones

London, UK – 11th October, 2007 – With Christmas sales fast approaching, Sony Ericsson today announces that its latest Walkman® and Cyber-shot™ phones, the W910 and the K850, will be available in stores across selected markets from this month.

Since the launch of the W800 in August 2005, sales of Walkman® phones have reached 45 million units. The first Cyber-shot™ phone launched in June 2006 and volumes are now reaching 13 million units. The W910 and the K850 build on these successes and continue to deliver the best mobile music and camera phone experiences. Both new phones boast Turbo-3G speeds (HSDPA) for fast download of music and other content and come packed with unique features.

Slide to a new Walkman® beat
The W910 Walkman® phone is designed for entertainment; whether music, 3D games, video, or high-speed Web access. It’s also geared to let you choose your music, your way. Select Shake control and just flick the phone to control games or skip and shuffle between music tracks. Or opt for SensMe™ and discover music to match your mood and tempo. The W910 can hold over 900 of your favourite songs* on the 1GB Memory Stick Micro™ that is provided out of the box, with room for plenty more thanks to the expandable memory.

You can now even colour-match your W910 with some of Sony Ericsson’s bestselling accessories. The Portable Speakers MPS-70 and the Stereo Bluetooth ™ Headset HBH DS-220 now come in the same Hearty Red colour so you can enjoy your music in complete style.

“Our users tell us how important it is to have their music always with them – and to be able to get it on to their phone with a minimum of fuss. This is why we have great expectations for the W910”, says Ben Padley, Head of Music Marketing at Sony Ericsson. “The W910 makes it quicker and easier than ever before to transfer or download music so that it is always available at your fingertips. The ‘slider’ design is also something that resonates well with our customers; the W580 Walkman® phone was the best selling Sony Ericsson mobile phone globally in Q3 of this year”.

Your camera always with you
The K850 Cyber-shot™ phone is equipped with a 5 megapixel camera with auto focus, Xenon flash and Video Light that together help produce true digital camera results. Even if you are not an expert photographer, the K850 does everything to help you get the best possible shots on your phone. Photo Fix automatically improves light balance in one click to make your picture as good as it can get. When taking a picture of a moving object, for example at a sports event, you can select BestPic™ and take nine pictures in one burst. Then simply choose the best and delete the rest.

“Sony Ericsson is first and foremost about offering the best phone for you, but with the K850 we also give consumers a 100% credible alternative to a digital camera”, says Sven Totté, Head of Imaging Marketing at Sony Ericsson. “With unique features such as BestPic™, Photo Fix and Auto Rotate combined in an easy to use and intuitive phone, the K850 delivers the best picture quality of any camera phone currently on the market”

The Sony Ericsson W910 Walkman® phone will be available in either Hearty Red or Noble Black. The K850 Cyber-shot™ phone has a colour choice of either Velvet Blue or Luminous Green. Both will be available in-store across selected markets from October 2007.

Legal Information
*Assumes eAAC+ format
1) Facts and features may vary depending on local variant.
2) Talk and standby times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market.
© Sony Ericsson Mobile Communications AB, 2007.
The liquid identity logo, TrackID, PlayNow and M-Buzz are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony, Walkman and the Walkman logo are trademarks or registered trademarks of Sony Corporation.
Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.
Other product and company names mentioned herein may be the trademarks of their respective owners.
Any rights not expressly granted herein are reserved. Subject to change without prior notice.

Sony Ericsson Mobile Communications was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. The company serves the worldwide communications market with innovative and feature-rich mobile phones, accessories and PC-cards, and it has R&D sites in Europe, Japan, China, India and America. Sony Ericsson is the title sponsor of the Women’s Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information, please visit
http://www.SonyEricsson.com

FOR MEDIA INFORMATION PLEASE CONTACT:
Sony Ericsson Corporate Communications & PR
Mattias Holm – Telephone +44 208 762 6065
Merran Wrigley – Telephone +44 208 762 5862
General Press Telephone +44-208 762 5858
E-mail:
press.global@SonyEricsson.com


Sony Ericsson introduces the K630 – turbo 3G and e-mail on the move.

January 7, 2008

Sony Ericsson introduces the K630 – turbo 3G and e-mail on the move.

London, UK – 11 October 2007 – Sony Ericsson today announces the K630, a stylish all-rounder fully packed with all the features needed for managing work life as well as your favourite pictures, video and music.
Mobile Broadband (HSDPA)
Browse the internet, download music or email at broadband speed. Up to 4 times faster than regular 3G speeds*.

E-mail on the move
Microsoft® Exchange ActiveSync preloaded.

Your media in your pocket
One source in the menu for access to all media. Drag and drop music and videos between phone and PC using Media Manager.
Information Your Way
Available in two colours – Havana Gold and Quick Black – the new Sony Ericsson K630i keeps you in control, fully informed and entertained at all times. Powered by turbo 3G (HSDPA) and weighing in at only 97 grams, the K630 delivers a PC-like Web surfing experience in a pocket-sized frame.

Pre loading of Microsoft® Exchange ActiveSync gives you the possibility to mirror your PC/laptop inbox, look out for urgent e-mails and write quick responses. Add to this your Desktop widgets; animated icons that sit on your phone’s desktop and give one press access to your favourite websites, and its easy to see how the K630 brings the Web into your phone. RSS Feeds can even be set-up to keep you up-to-date with the latest news, weather and entertainment.

Your media in your pocket
You never know when you might need to snap a picture, so the K630’s 2.0 megapixel camera is always on-hand to shoot still pictures or moving images. Share these instantly with friends via MMS, email or postcard; or by uploading them to your own online gallery, or blogsite. Share the Web address with friends and family to instantly give them access to all your latest photos or video clips.

The K630 also provides a true music experience. It comes with 256MB Memory Stick Micro™ (M2™) in-box and supports up to 4 gigabytes – that’s up to 3600 full-length tracks. That sounds like a lot, but the K630’s Mobile Broadband (HSDPA) capability means it only takes about 14 seconds to download a full-length music track*; up to four times faster than average on a regular 3G phone. To make things easier still, the K630 features a dedicated music key to help you navigate all of those songs.

The phone features an in-built Media Browser, meaning that there is just one location on the K630’s menu to launch the music player, video player or photo gallery, and so access all of your in-phone content. The K630 comes complete with new Media Manager software in-box to let you easily move your favourite music, photos, videos and more between your PC and your phone. Music tracks or video clips will be automatically converted into phone-friendly formats and creating playlists or adding album artwork to your tracks is simple.

“The thinking behind the K630 is that it can give you more time to do the things you really want to,” says Martin Winkler, Head of Web Marketing at Sony Ericsson. “The K630 is the perfect tool for managing your day-to-day agenda and keeping up with email, but it is much more than a work-horse. It is the perfect companion for those ‘down-time’ moments, such as waiting for a train, where listening to music or watching a video can make time go that bit faster.”

The Sony Ericsson K630 will be available in selected markets from Q4 2007.

Accessories
In-Box:
256 MB Memory Stick Micro™ (M2™)
Stereo Headset HPM-64 (with 3.5 mm jack)
Media Manager PC software
USB cable (DCU-60) for easy and fast transfer
Battery (BST-38)
Charger (CST-70)
Documentation Set
PC Suite
Optional:
Stereo Bluetooth™ Headset HBH-DS200
Enjoy wireless music without missing a call
GPS Enabler HGE-100
The first personal GPS navigator that is built-in to a Stereo Portable Handsfree
Portable Speakers MPS-70
Small yet powerful speakers that fit in your pocket.
Music remote control MRC-60
Listen to music with hi-fi sound quality and adjust music settings with a remote control

Fact and Figures
Size (length x width x thickness): 103 x 47 x 15.5 mm
Weight: 97grams

Colour(s):
Havana Gold and Quick Black

Screen: 262,144 colour TFT
Resolution: 176 x 220 pixels
Size: 2.0 inches

Phone memory: Up to 32MB
Memory card: 256 MB Memory Stick Micro™ (M2™) ****

Talk time GSM/UMTS: up to 9 hours / up to 5 hours
Standby time GSM/UMTS: up to 300 hours
Video call time: up to 2.66 hours
Music listening time: up to 21.8 hours

Networks:
GSM/GPRS/EDGE 900/1800/1900
UMTS/HSDPA 2100

Legal Information
* Assumes 3G broadband (HSDPA) connection and the download of an average full track 4 minute song.
1) Facts and features may vary depending on local variant.
2) Talk and standby times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. games. Kit contents and colour options may differ from market to market. The full range of accessories may not be available in every market.
© Sony Ericsson Mobile Communications AB, 2007.
The liquid identity logo, TrackID, PlayNow and M-Buzz are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony, Walkman and the Walkman logo are trademarks or registered trademarks of Sony Corporation.
Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.
TrackID and Media Manager are powered by Gracenote Mobile MusicID. Gracenote and Gracenote Mobile MusicID are trademarks of Gracenote, Inc.
Bluetooth is a trademark or registered trademark of Bluetooth SIG Inc.
Picture blogging and video blogging are powered by Blogger. Blogger is a trademark or registered trademark of Google Inc. Google is a trademark or registered trademark of Google Inc.
Java and all Java-based trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc.
Microsoft and ActiveSync are trademarks of the Microsoft group of companies
Other product and company names mentioned herein may be the trademarks of their respective owners.
Any rights not expressly granted herein are reserved.
Subject to change without prior notice.

Sony Ericsson Mobile Communications was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. The company serves the worldwide communications market with innovative and feature-rich mobile phones, accessories and PC-cards, and it has R&D sites in Europe, Japan, China, India and America. Sony Ericsson is the title sponsor of the Women’s Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information, please visit
http://www.SonyEricsson.com

FOR MEDIA INFORMATION PLEASE CONTACT:
Sony Ericsson Corporate Communications & PR
Mattias Holm – Telephone +44 208 762 6065
Merran Wrigley – Telephone +44 208 762 5862
General Press Telephone +44-208 762 5858
E-mail:
press.global@SonyEricsson.com


Continuing strong momentum at Sony Ericsson

January 7, 2008

Continuing strong momentum at Sony Ericsson

Year-on-year volume growth of 31%
Continued volume growth driven by profitable lower priced phones
Good market reaction to new slider form-factor of W580 Walkman® phone
Successful launch of Sony Ericsson P1 smartphone

The consolidated financial summary for Sony Ericsson Mobile Communications AB (Sony Ericsson) for the third quarter ended September 30, 2007 is as follows:

Q3 2006
Q2 2007
Q3 2007

Number of units shipped (million)
19.8
24.9
25.9

Sales (Euro m.)
2,913
3,112
3,108

Gross Margin %
31.5%
29.6%
30.7%

Operating Income (Euro m.)
427
315
393

Operating Income %
14.6%
10.1%
12.7%

Income Before Taxes (Euro m.)
433
327
384

Net income (Euro m.)
298
220
267

Average Sales Price (Euro)
147
125
120

Units shipped in the quarter reached approximately 26 million, a 31% increase compared to the same period last year. Sales for the quarter were Euro 3,108 million, representing a year-on-year increase of 7%. Income before taxes for the quarter was Euro 384 million, representing a year-on-year decrease of 11%, which reflects the exceptional third quarter the company experienced in 2006. Net income for the quarter was Euro 267 million. In line with Sony Ericsson expectations, the increase in low- and mid-tier priced phones in the product portfolio in the third quarter resulted in a decline in Average Selling Price (ASP) to Euro 120.

“““The quarter has seen Sony Ericsson continue to generate significant year-on-year volume growth with a portfolio of products spread across the widest variety of price points in the company’s history. Low- and mid-tier priced models such as the W200 Walkman® phone and simple ‘talk and text’ range of phones have been key volume drivers during the quarter, while the high-spec P1 smartphone and W580 slider Walkman® phone have been well received and strengthen the portfolio at the higher-end,” said Miles Flint, President of Sony Ericsson. “We are confident that the remainder of the year will see us further capitalize on this new broader portfolio with flag-ship Walkman® phone models such as the W910 and W960 plus the much anticipated 5 mega-pixel Cyber-shot™ K850 camera phone launching in time for the holiday season.””

During the quarter Sony Ericsson strengthened its position in North America and Latin America as well as Western Europe due to well accepted Walkman® and Cyber-shot™ phones. Previously announced activities to further strengthen the overall portfolio such as manufacturing and R&D activities in India, plus an R&D licensing agreement with Sagem continue to progress as planned.

Sony Ericsson forecasts that the 2007 global handset market will be above 1.1 billion units. The company gained around 1% of market share compared with the same period last year and finished the third quarter at over 9%.

As communicated at the beginning of the year, a capital redemption of total Euro 300 million was paid to the parent companies in the quarter.

During the quarter Sony Ericsson announced that the company’s president Miles Flint will step down as of November 1st 2007. Effective 1st November Hideki ‘Dick’ Komiyama, currently Director, Chairman, Sony Electronics Inc., USA, and EVP Electronics Marketing and Sales Strategies, Sony Corporation, Japan, will succeed Miles Flint, who will remain as Executive Advisor to Dick Komiyama until the end of December 2007. Dick Komiyama will be based at Sony Ericsson’s offices in London.

Invoices from Ericsson amounted to Euro 152 million in the quarter, which was offset from the advance payment made by Sony Ericsson to Ericsson in the first quarter of 2007.

WALKMAN® and Cyber-shot™ are trademarks or registered trademarks of Sony Corporation.

EDITOR’S NOTES:

FFinancial Statements and Additional Information:

Financial Statements:

Consolidated Income Statement
Consolidated Income Statement – Year-to-Date
Consolidated Income Statement – Isolated Quarters
Consolidated Balance Sheet
Consolidated Statement of Cash Flows
Consolidated Statement of Cash Flows – Year-to-Date
Consolidated Statement of Cash Flows – Isolated Quarters

Additional Information:

Net Sales by Market Area by Quarter

Sony Ericsson Mobile Communications was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. The company serves the worldwide communications market with innovative and feature-rich mobile phones, accessories and PC-cards, and it has R&D sites in Europe, Japan, China, India and America. Sony Ericsson is the title sponsor of the Women’s Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information, please visit http://www.sonyericsson.com

CONTACTS:

Investors/Analysts
Ericsson Investor Relations
Gary Pinkham (Stockholm) +46 8 719 0858

Sony Investor Relations
Shinji Tomita (London) +44 207 444 9713
Tatsuyuki Sonoda (Tokyo) +81 3 6748 2180

Press/Media
Sony Ericsson Corporate Communications & PR
Aldo Liguori (London) +44 208 762 5860
Merran Wrigley (London) +44 208 762 5862

This press release contains forward-looking statements that involve inherent risks and uncertainties. We have identified certain important factors that may cause actual results to differ materially from those contained in such forward-looking statements. For a detailed description of risk factors see Sony’s and Ericsson’s filings with the US Securities and Exchange Commission, particularly each company’s latest published Annual Report on Form 20-F.


Ericsson, Sony and Sony Ericsson to demonstrate new multimedia experience for the connected home

January 7, 2008

Ericsson, Sony and Sony Ericsson to demonstrate new multimedia experience for the connected home

During Broadband World Forum in Berlin October 8-11, Ericsson (NASDAQ:ERIC), Sony (NYSE:SNE) and Sony Ericsson will jointly demonstrate the possibilities of new multimedia experiences between mobile handsets and home network devices. The combination of technologies based on IMS and DLNA standards will enable consumers to access innovative multimedia services anywhere, anytime and on any device.

Continuing the successful technology collaboration between Ericsson and Sony, as demonstrated at Globalcomm in June 2006, the collaborative partnership now includes Sony Ericsson, bringing together three important areas – consumer electronics, telecom networks and mobile phone devices – to address a complete ecosystem.

Ericsson, Sony and Sony Ericsson are developing, prototyping and exploiting an interworking solution that will connect Digital Living Network Alliance (DLNA) based consumer devices to IP Multimedia Subsystem (IMS) based services via gateways based on the Home IMS Gateway concept.

This solution allows consumers to enjoy new multimedia experiences between mobile and home networked devices, empowering the access, control and sharing of content stored at home using any device anywhere, as well as communication services such as presence and messaging.

Jan Wäreby, Senior Vice President and Head of Business Unit Multimedia, Ericsson, says: “Ericsson is once again playing the role of innovator, driving the standardization of IMS at the same time that electronic companies develops their DLNA standardization. Ericsson makes sure that harmonization and collaboration takes place so that operators can maximize the huge potential of IMS, and consumers enjoy a richer multimedia experience. Our partnership with Sony and Sony Ericsson is evolving and will provide further benefits to the multimedia industry.”

Keiichiro Shimada, Senior Vice President and President of Technology Development Group, Corporate R&D, Sony Corporation, says: “We are very pleased to have this opportunity to demonstrate our technological collaboration with Ericsson and Sony Ericsson Mobile Communications. This demonstration shows how the combination of the two crucial standards can enrich end-users’ communication and entertainment.”

Rikko Sakaguchi, Senior Vice President, Head of Portfolio & Propositions, Sony Ericsson, says: “We are truly excited to be a part of such a unique collaboration, which symbolizes a new beginning for mobile communication beyond mobile phone devices. The interworking of IMS and DLNA introduces users to new ways of communication with the possibility of enjoying and sharing rich multimedia content anytime, anywhere, on any device and with anyone. At Sony Ericsson we strive to energize the experience of communication.”

At the Broadband World Forum, the three companies will demonstrate IPTV, remote media access and place-shift TV services. In the demonstration a Sony prototype TV connects into Ericsson’s IMS-based service backend and IPTV Core via a home server (SIP-to-DLNA interworking) and the Home IMS Gateway. Mobile media access and remote place-shift control will be demonstrated on a Sony Ericsson P1 mobile phone.

Notes to the editors:

Earlier press release regarding the technology collaboration:

http://www.ericsson.com/ericsson/press/releases/20060605-1054033.shtml

Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.

Read more at
http://www.ericsson.com

FOR FURTHER INFORMATION, PLEASE CONTACT

Ericsson Media Relations
Phone: +46 8 719 6992
E-mail:
press.relations@ericsson.com

About Sony Corporation
Sony Corporation is a leading manufacturer of audio, video, game, communications, key device and information technology products for the consumer and professional markets. With its music, pictures, computer entertainment and on-line businesses, Sony is uniquely positioned to be the leading electronics and entertainment company in the world. Sony recorded consolidated annual sales of approximately $70 billion for the fiscal year ended March 31, 2007. Sony Global Web Site:
http://www.sony.net

About Sony Ericsson
Sony Ericsson Mobile Communications was established as a 50-50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. The company serves the worldwide communications market with innovative and feature-rich mobile phones, accessories and PC-cards, and it has R&D sites in Europe, Japan, China, India and America. Sony Ericsson is the title sponsor of the Women’s Tennis Association and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information, please visit
http://www.sonyericsson.com

About Ericsson IMS
Ericsson IMS can today provide fixed, mobile and enterprise users with a range of new services, such as IMS Push to Talk, IMS weShare (combinational services for sharing media while talking) and IMS Multimedia Telephony (including IP telephony and IP Centrex). Additional IMS services will continuously be developed – by Ericsson or other companies – making Ericsson IMS a future-proof and cost-effective selection for operators.

Ericsson IMS offers services over packet-based networks and is a cornerstone for an efficient IP-centric network environment. It complies with the 3GPP/3GPP2 IMS standard. Standards are critical for user adoption as they allow access to services that function seamlessly over networks provided by different suppliers.

Ericsson is the leader in the IMS area with 39 IMS system contracts for commercial launch and an additional 13 trials, distributed over the Americas, Europe, Asia and Africa.


January 7, 2008

Sony Ericsson launches new ‘Havana’ collection exclusively with Vodafone
28 September 2007 London, UK – 28th September 2007 – Sony Ericsson today announces an exclusive colour range with Vodafone that combines both companies’ expertise in mobile music with a unique new style, labelled the Havana collection and finished in a stand-out Havana colour.

Exclusively with Vodafone
Sony Ericsson music phones in a sophisticated Havana colour, exclusively with Vodafone
Exclusively for Everyone
A unique colour available across a selection of 3 stylish mobile phones
Inclusive of Everyone
Share the music on your phone. Portable Speakers colour-matched to complement the Havana mobile phone collection

The chic family of mobile phones and accessories unveiled today by Sony Ericsson and Vodafone sets out to combine music with fashion. The new collection comprises exclusive colour variants of the popular W880i and W910i Walkman® phones, plus a colour-matched music accessory, the Portable Speakers MPS-70. The final addition to the collection is the Sony Ericsson V640i, a music-enabled phone available exclusively to Vodafone customers in selected markets*.

W880i Walkman® phone in Havana colour
The Sony Ericsson W880i Walkman® phone has become a style ‘must-have’ since its launch in early 2007. As Sony Ericsson’s slimmest phone to date at just 9.4mm thin, the W880i fits neatly into a handbag or pocket; not that you will want to keep it there with the stunning new Havana colour. Still able to store up to 900 full-length tracks on the 1GB Memory Stick Micro™ – that’s around 75 albums – this exclusive colour refresh adds further desirability to an already feature-packed phone.

W910i Walkman® phone in Havana Bronze
The new W910i is a 3G broadband (HSDPA) Walkman® phone that is designed for entertainment; whether music, 3D games, video, or high-speed Web access. It is geared to let you choose your music, your way. Select Shake control and just flick the phone to control games or skip and shuffle between tracks. Or opt for SensMe™ and discover music to match your mood and tempo. The W910i is the ideal mobile music companion, and with the addition of the exclusive Havana treatment it is ideal for Vodafone customers who are looking for a great Walkman® phone with added style.

Sony Ericsson V640i in Havana Gold
The Havana collection is further extended by the launch of the Sony Ericsson V640i, exclusively available to Vodafone customers. The V640i is a music-enabled phone that offers high-speed 3G broadband (HSDPA) performance. As with the W910i Walkman® phone, the V640i offers Media Manager software***, making it straightforward to transfer music, photos, videos and more from PC to phone and vice versa.

All of the phones in the Havana collection let you download music directly from Vodafone’s Music Store, either via 3G or high speed 3G broadband (HSPDA). With the V640i it takes around 14 seconds to download a full-length music track**.

The three mobile phones also feature Sony Ericsson’s exclusive TrackID™ music recognition software, which lets you identify a music track played from an external music source and receive a notification back within seconds of the artist name, song title and album. Once you have identified it, you can then download the full-track from Vodafone’s Music Store.

Bring more colour to your music
Both Sony Ericsson and Vodafone realise that having ‘music on your mobile’ is about more than keeping your sounds to yourself. That’s why they have added an exclusive Havana version of the popular Portable Speakers MPS-70 to the Havana collection. These provide music-lovers with the ability to share their music collections with friends, simply by plugging them into their Sony Ericsson phone. Announced today in a colour that perfectly complements the rest of the Havana collection, they provide great audio performance with clear sound.

Peter Marsden, Vice President and Head of the Vodafone customer group at
Sony Ericsson, said: “The new Havana collection, developed exclusively with Vodafone, incorporates three different music-enabled phones to ensure everyone’s mobile music needs are met in a stylish way. The inclusion of the Portable Speakers in the collection means that Vodafone customers will be able to enjoy their mobile music library, wherever they are, and whoever they’re with.”

“Sony Ericsson’s strong heritage in producing innovative mobile music devices, combined with Vodafone’s expertise in bringing customers best music and entertainment services across a fast and reliable network service is an ideal combination which will appeal to a wide range of our customers across the world” said Jens Schulte-Bockum, Global Director, Terminals, Vodafone Group.

Notes to Editors
The Havana collection will be available across a number of Vodafone Operating Companies in Europe including Austria, Belgium, Bulgaria, France, Germany, Ireland, Netherlands, Switzerland, Turkey and United Kingdom, in the coming months.

Facts and figures:

W910i W880i V640i
Walkman® player Walkman® Player 3.0 Walkman® player 2.0 No
Bluetooth stereo (A2DP) Yes Yes Yes
Mega Bass™ Yes Yes Yes
Music tones (MP3/AAC) Yes Yes Yes
Media Manager Yes Disc2Phone Yes
PlayNow™ PlayNow™ 4.0 PlayNow™ 4.0 PlayNow™ 4.0
Memory Stick Micro™ (M2™) support Yes Yes Yes
TrackID™ Yes Yes Yes
RSS feeds Yes Yes Yes
Polyphonic ringtones Yes Yes Yes
FM radio with RDS Yes No Yes
Camera 2 megapixel 2 megapixel 2 megapixel
Digital zoom 2.5x 2.5x 4x
Picture blogging Yes Yes Yes
Video blogging Yes Yes Yes
Video recording Yes Yes Yes
WLAN/Wi-Fi™ Yes Yes
Web browser Access NetFront™ Access NetFront™ Full HTML Browser
Speakerphone Yes Yes Yes
Vibrating alert Yes Yes Yes
Video calling Yes Yes No
Email Yes Yes Yes
Microsoft® Exchange ActiveSync® Yes No No
Operating System OSE OSE OSE
Bluetooth™ 2.0 technology OSE OSE OSE
Picture messaging (MMS) Yes Yes Yes
Predictive text input Yes Yes Yes
Sound recorder Yes Yes Yes
Text messaging (SMS) Yes Yes Yes
Navigation key Yes Yes Yes
Picture wallpaper Yes Yes Yes
Wallpaper animation Yes Yes Yes
3D games Yes Yes Yes
Java™ MIDP 2.0 Yes Yes Yes
Video streaming Yes Yes Yes
Video playback Yes Yes 15 fps
Alarm clock Yes Yes Yes
Calculator Yes Yes Yes
Calendar Yes Yes Yes
Flight mode Yes Yes Yes
Notes Yes Yes Yes
Stopwatch Yes Yes Yes
W910 In-Box
Battery
Charger
USB cable
Stereo Portable Handsfree
1 GB Memory Stick Micro™ (M2™) memory card
Memory Stick Micro™ (M2™) USB adapter
Media Manager PC programme
PC synchronization programme
User guide

W910 Facts and Figures
Size: 99 x 50 x 12.5 mm Weight: 86 grams Colour(s): Hearty Red and Noble Black Havana Bronze (Vodafone exclusive) Screen: 262,144 colour TFT Resolution: 240 x 320 pixels Size: 2.4 inches Phone memory: Up to 40 MB Memory card support: Memory Stick Micro™ (M2™) Talk time GSM/UMTS: 9 hours / 3.5 hours Standby time GSM/UMTS: 400 hours / 350 hours Video call time: 3 hours 20 minutes Music listening time: 20 hours Networks: W910i: UMTS/HSDPA 2100-GSM/GPRS/EDGE 850/900/1800/1900 ?
V640i In-Box
In-Box:
256 MB Memory Stick Micro™ – M2™***
Stereo Headset HPM-64 (with 3.5 mm jack)
Media Manager SW ***
USB cable (DCU-60) for easy and fast transfer
Battery (BST-38)
Charger (CST-70)
Documentation Set
PC Suite***

V640i Fact and Figures
Size (length x width x thickness): 103 x 47 x 15.5 mm Weight: 97grams Colour(s): Havana Gold and Quick Black Screen: 262,144 colour TFT Resolution: 176 x 220 pixels Size: 2.0 inches Phone memory: Up to 32MB Memory card: 256MB Memory Stick Micro™ (M2™)*** Talk time GSM/UMTS: up to 9 hours / up to 5 hours Standby time GSM/UMTS: up to 300 hours Video call time: up to 2.66 hours Music listening time: up to 21.8 hours Networks: GSM/GPRS/EDGE 900/1800/1900 UMTS/HSDPA 2100
Compatible Music Accessories
Portable Speakers MPS-70
No matter where you are going, take your music with you and share it with friends
Music Deskstand MDS-65

Great sound, great design. Connect your phone and experience powerful sound with optimum bass.
Stereo Bluetooth™ Headset HBH-DS200

Pair this compact Bluetooth™ Headset to your phone and enjoy superior sound in stereo. Streaming direct from your phone’s music library.
Stereo Portable Handsfree HPM-90

A handsfree with a display which tells you who is calling and which song is playing.

[Disclaimer]
* Austria, Belgium, Bulgaria, Croatia, Czech Republic, Cyprus, Egypt, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Portugal, Romania, Slovenia, Spain, South Africa, Switzerland, Turkey, United Kingdom
** Assumes 3G broadband (HSDPA) connection and the download of an average full track 4 minute song.
*** Pre-loaded Google Maps and eBay clients are available in selected European countries.
**** Not included in the markets Croatia, Cyprus, Egypt, France, Greece, Portugal.

1) Facts and features may vary depending on local variant.
2) Talk and standby times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. games. Kit contents and color options may differ from market to market. The full range of accessories may not be available in every market.

© Sony Ericsson Mobile Communications AB, 2007.
The liquid identity logo, TrackID, PlayNow and M-Buzz are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony, Walkman and the Walkman logo are trademarks or registered trademarks of Sony Corporation.
Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.
TrackID and Media Manager are powered by Gracenote Mobile MusicID. Gracenote and Gracenote Mobile MusicID are trademarks of Gracenote, Inc.
Bluetooth is a trademark or registered trademark of Bluetooth SIG Inc.
Picture blogging and video blogging are powered by Blogger. Blogger is a trademark or registered trademark of Google Inc. Google is a trademark or registered trademark of Google Inc.
Java and all Java-based trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc.
Microsoft and ActiveSync are trademarks of the Microsoft group of companies
Other product and company names mentioned herein may be the trademarks of their respective owners.
Any rights not expressly granted herein are reserved.

Subject to change without prior notice.

Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories and PC-cards. Established as a joint venture by Sony and Ericsson in 2001, with global corporate functions located in London, including R&D sites in Europe, Japan, China and America. Sony Ericsson celebrated the 5th anniversary of the start of the joint venture on 1st October, 2006.

Sony Ericsson is the global title sponsor of the Women’s Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information on Sony Ericsson, please visit
http://www.sonyericsson.com/uk

FOR MEDIA INFORMATION, PLEASE CONTACT:

Sony Ericsson Corporate Communications & PR
Aldo Liguori – Telephone +44 208 762 5860
Merran Wrigley – Telephone +44 208 762 5862
General Press Telephone +44-208 762 5858
E-mail: press.global@SonyEricsson.com


Sony Ericsson introduces the V640i, exclusively with Vodafone – your music and more.

January 7, 2008

Sony Ericsson introduces the V640i, exclusively with Vodafone – your music and more.

London, UK – 28th September 2007 – Sony Ericsson today announces the V640i, a stylish music phone with a funky feature set, available exclusively with Vodafone in selected markets*.

Real music, real time
Download a full-length track in around 14 seconds**
Name that song
Record a song clip on your phone, identify it immediately using TrackID™ and download it instantly
Manage your media
Drag and drop music and videos between phone and PC

Available in two rich colors or shades – Havana Gold and Quick Black – the
Sony Ericsson V640i available exclusively with Vodafone provides a true music and entertainment experience. With support for Memory Stick Micro™ (M2™) up to 4 gigabytes – that’s up to 3600 full-length tracks – and a dedicated music key to help you navigate all of those songs, the V640i really can be your music library on-the-move.

The V640i is designed to appeal to music lovers looking for no-compromise performance. Weighing in at a pocket-sized 97grams, it delivers 3G Broadband (HSDPA) Web browsing on your mobile. It also means that it takes about 14 seconds to download a full-length music track**; up to four times faster than average on a 3G phone.

There’s no need to worry if you just can’t place a song that you hear on the radio. The V640i’s in-built TrackID™ feature lets you record a 5 second music clip – either by tagging it from the phone’s own FM Radio or from a nearby stereo – and then within seconds receive notification back of the song title, the artist and the album name. The TrackID™ music recognition software can then provide a direct link to the homepage of Vodafone’s Music Store for fast track download. Hear it, identify it and own it.

More than just a music phone, the Sony Ericsson V640i keeps you entertained and fully informed. It will playback video at 15 frames per second and this, coupled with the bright 2.0 inch screen, makes it ideal for checking out the latest music videos when you are on-the-move. The V640i comes complete with pre-loaded Google Maps and eBay clients*** and also supports RSS Feeds to keep you up-to-date with the latest news, weather and entertainment.

If you prefer to capture the action for yourself, the V640i’s 2.0 megapixel camera is always at hand to shoot still pictures or moving images. Share these instantly with friends via MMS, email or postcard; or by uploading them to your own online gallery, or blogsite. Share the Web address to share your latest photos or video clips.

The V640i comes complete with new Media Manager**** software to let you easily move your favorite music, photos, videos and more between your PC and your phone. Music tracks or video clips will be automatically converted into phone-friendly formats and creating playlists or adding album artwork to your tracks is simple.

“The new V640i is a great all-rounder that is packed with advanced music capabilities,” says Peter Marsden, Vice President and Head of the Vodafone customer group at Sony Ericsson. “It’s designed to allow users to get the most from Vodafone’s music services, such as the Vodafone Music Store, without compromising on the ease-to-use and strong design that they expect from a Sony Ericsson.”

Jens Schulte-Bockum, Global Director, Terminals, Vodafone, said: “The new V640i from Sony Ericsson offers our customers a stylish, desirable and fashionable mobile device that does not compromise on music capability or performance. It’s a great balance of form and function.”

The Sony Ericsson V640i is available exclusively in Vodafone stores from Autumn 2007.

Facts and figures:
Features V640i
Music Streaming Audio/Video
Media Manager
FM Radio
Audio Codec support: MP3, AAC, AAC+, eAAC+, WMA
DRM: Phase 1+2 and Microsoft DRM
PlayNow 4.0
Bluetooth™ stereo (A2DP)

Imaging Picture and Video Blogging
Video Telephony CIF camera
2.0 Megapixel fixed focus
4x digital zoom
Video codec support: MPEG4, WMV, H.264, H.263
Video recording / playback (15fps)

Productivity/Connectivity Web mail; Hotmail, Yahoo, G-Mail as shortcuts
Wireless Village globally with support for AOL, Yahoo, MSN and ICQ
Push email
PC Synchronization
Flight mode
Bluetooth™ 2.0
USB 2.0 full speed
Java™ MIDP 2.0
E-mail client (POP3/IMAP4)
FOTA
SAIC

Accessories
In-Box:
256 MB Memory Stick Micro™ (M2™) ****
Stereo Headset HPM-64 (with 3.5 mm jack)
Media Manager PC software ****
USB cable (DCU-60) for easy and fast transfer ****
Battery (BST-38)
Charger (CST-70)
Documentation Set
PC Suite ****
Optional: Portable Speakers MPS-70
No matter where you are going, take your music with you and share it with friends
Music Deskstand MDS-65
Great sound, great design. Connect your phone and experience powerful sound with optimum bass.
Stereo Bluetooth™ Headset HBH-DS200
Pair this compact Bluetooth™ Headset to your phone and enjoy superior sound in stereo. Streaming direct from your phone’s music library.

Fact and Figures
Size (length x width x thickness): 103 x 47 x 15.5 mm Weight: 97grams Color(s): Havana Gold and Quick Black Screen: 262,144 color TFT Resolution: 176 x 220 pixels Size: 2.0 inches Phone memory: Up to 32MB Memory card: 256 MB Memory Stick Micro™ (M2™) **** Talk time GSM/UMTS: up to 9 hours / up to 5 hours Standby time GSM/UMTS: up to 300 hours Video call time: up to 2.66 hours Music listening time: up to 21.8 hours Networks: GSM/GPRS/EDGE 900/1800/1900 UMTS/HSDPA 2100
[Disclaimer]

* Austria, Belgium, Bulgaria, Croatia, Czech Republic, Cyprus, Egypt, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Portugal, Romania, Slovenia, Spain, South Africa, Switzerland, Turkey, United Kingdom
** Assumes 3G broadband (HSDPA) connection and the download of an average full track 4 minute song.
*** Pre-loaded Google Maps and eBay clients are available in selected European countries.
**** Not included in the markets Croatia, Cyprus, Egypt, France, Greece, Portugal.

1) Facts and features may vary depending on local variant.
2) Talk and standby times are affected by network preferences, type of SIM card, connected accessories and various activities e.g. games. Kit contents and color options may differ from market to market. The full range of accessories may not be available in every market.

© Sony Ericsson Mobile Communications AB, 2007.
The liquid identity logo, TrackID, PlayNow and M-Buzz are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. Sony, Walkman and the Walkman logo are trademarks or registered trademarks of Sony Corporation.
Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.
TrackID and Media Manager are powered by Gracenote Mobile MusicID. Gracenote and Gracenote Mobile MusicID are trademarks of Gracenote, Inc.
Bluetooth is a trademark or registered trademark of Bluetooth SIG Inc.
Picture blogging and video blogging are powered by Blogger. Blogger is a trademark or registered trademark of Google Inc. Google is a trademark or registered trademark of Google Inc.
Java and all Java-based trademarks and logos are trademarks or registered trademarks of Sun Microsystems, Inc.
Microsoft and ActiveSync are trademarks of the Microsoft group of companies
Other product and company names mentioned herein may be the trademarks of their respective owners.
Any rights not expressly granted herein are reserved.

Subject to change without prior notice.

Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories and PC-cards. Established as a joint venture by Sony and Ericsson in 2001, with global corporate functions located in London, including R&D sites in Europe, Japan, China and America. Sony Ericsson celebrated the 5th anniversary of the start of the joint venture on 1st October, 2006.

Sony Ericsson is the global title sponsor of the Women’s Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information on Sony Ericsson, please visit
http://www.sonyericsson.com/uk

FOR MEDIA INFORMATION, PLEASE CONTACT:

Sony Ericsson Corporate Communications & PR
Aldo Liguori – Telephone +44 208 762 5860
Merran Wrigley – Telephone +44 208 762 5862
General Press Telephone +44-208 762 5858
E-mail:
press.global@SonyEricsson.com


Sony Ericsson announces change of leadership effective 1st November

January 7, 2008

Sony Ericsson announces change of leadership effective 1st November

London, UK – 4th September 2007- Sony Ericsson Mobile Communications today announces that Miles Flint has decided to step down from his position as President of Sony Ericsson. Effective 1st November Hideki ‘Dick’ Komiyama, currently Chairman of the Board of Sony Electronics Inc., USA, and EVP Electronics Marketing and Sales Strategies of Sony Corporation, Japan, will succeed Miles Flint, who will remain as Executive Advisor to Dick Komiyama until the end of December 2007. Dick Komiyama will be based at Sony Ericsson’s offices in London.

Commenting on today’s announcement Miles Flint said, “After nearly 17 years in Sony and Sony Ericsson, I wish to develop new personal and business opportunities and intend to take a short career break before deciding on my next steps. Leading a major mobile handset company which is also a joint venture between two of the world’s great companies has been a wonderful and rewarding experience. The belief amongst shareholders, employees, customers and suppliers in the potential of Sony Ericsson has been a huge motivating factor in the company’s success to date. I believe that, together, we have in place very firm foundations for the next phase of Sony Ericsson’s growth, and I wish Dick Komiyama every success in his new role.”

Miles Flint joined Sony Ericsson from Sony Europe in June 2004. Under his leadership the company has enjoyed a period of outstanding growth and success, as well as the development of a richer and broader product portfolio, including the introduction of Walkman® music phones and Cyber-shot™ imaging phones worldwide. Sony Ericsson has grown to become No. 4 in the global mobile handset industry and is today one of the most innovative and attractive brands for mobile communications and entertainment.

Carl-Henric Svanberg, Chairman of the Board of Sony Ericsson Mobile Communications and President and CEO of Ericsson, said, “Miles Flint’s contribution to Sony Ericsson has been very impressive. He has led and managed the company to reach its current level of success, and we are very sorry to see him leave. However we fully understand and respect his reasons for wishing to step down and consider new personal and business opportunities.” He added, “Miles has been clear that his number one priority in the short term is to ensure a smooth handover to his successor and he will continue to be involved with Sony Ericsson’s business until the end of the year. He transfers the leadership of a business that is poised for significant further growth in the years to come.”

Sir Howard Stringer, Chairman and CEO of Sony Corporation, and a member of the Board of Sony Ericsson Mobile Communications, said, “We will miss Miles Flint enormously, but fully respect his wish to change direction. Under his leadership Sony Ericsson has doubled sales and volume, as well as more than doubling the company’s profitability, whilst also gaining global market share. Today Sony Ericsson’s position as a leading player in the global mobile handset industry is unquestioned.” He added, “I am delighted that Dick Komiyama, an esteemed colleague and international executive who has worked shoulder to shoulder with me at Sony Electronics in the USA and Sony in Japan will carry on the vision of Katsumi Ihara, Sony Ericsson’s first president, and of Miles Flint. With longstanding experience in the areas of consumer electronics marketing and business-to-business sales, Dick has accepted the challenge to lead Sony Ericsson in the next phase of its growth and development.”

Dick Komiyama said, “I am very pleased to be joining Sony Ericsson. The global mobile handset industry is facing some very interesting and exciting developments, especially with the convergence of audio and video technologies in the mobile communications space. New services and applications are becoming increasingly important to both operators and consumers, and I look forward to bringing to Sony Ericsson my experience in consumer marketing with a deep understanding of customer relationships.”

Sony Ericsson Mobile Communications serves the global communications market with innovative and feature-rich mobile phones, accessories and PC-cards. Established as a joint venture by Sony and Ericsson in 2001, with global corporate functions located in London, including R&D sites in Europe, Japan, China, India and America. Sony Ericsson celebrated the 5th anniversary of the start of the joint venture on 1st October, 2006. Sony Ericsson is the global title sponsor of the Women’s Tennis Association, and works with the Association to promote the Sony Ericsson WTA Tour in over 80 cities during the year. For more information on Sony Ericsson, please visit
http://www.sonyericsson.com

WALKMAN® and Cyber-shot™ are trademarks or registered trademarks of Sony Corporation.

Press & Analyst Contacts:

Sony Ericsson Global Communications & PR
Aldo Liguori (London) +44 208 762 5860
Merran Wrigley (London) +44 208 762 5862