START HERE FOR BETTER-LOOKING PICTURES: THE GREAT VALUE NEW CYBER-SHOT S730

January 17, 2008

START HERE FOR BETTER-LOOKING PICTURES: THE GREAT VALUE NEW CYBER-SHOT S730

7.2 effective megapixels
2.4-inch LCD screen with wide viewing angle
High Sensitivity ISO 1250 for reduced camera shake
Easy-to-use on-screen function guide
3x optical zoom lens

Cyber-shot S730

Weybridge, 27 December 2007 – Light, compact and beautifully easy to use, the new Cyber-shot S730 presents a great-value entry point to the world of digital photography.

While it’s remarkably affordable, the Cyber-shot S730 doesn’t compromise on imaging quality. There’s a Sony 3x optical zoom lens to bring distant objects closer, while pictures captured with the 7.2 effective megapixel sensor look crisp with superb detail – even blown right up to A3 size.

The Cyber-shot S730 lets you grab clear, blur-free pictures without the aid of flash if you’re shooting in low light or on cloudy days. Selecting ‘High Sensitivity’ mode on the easy-to-adjust mode dial boosts sensitivity to ISO 1250. This allows shooting at faster shutter speeds to reduce the risk of camera shake, even with moving subjects.

Cyber-shot S730

A new multi-point autofocus mode ensures pin-sharp images, even when your subject is moving or isn’t in the centre of the frame.

Pictures and camera settings can be viewed clearly on the large 2.4-inch screen. Touching a button switches instantly to Playback mode, making it quick and easy to check pictures during shooting. There’s also an on-screen Histogram mode that displays image brightness in graphical form – useful if you’re fine-tuning exposure settings for the best possible results.

Even if you’re new to digital photography, the Cyber-shot S730 guides you with a handy display of functions like flash, macro and self-timer settings. There’s also on-screen advice to help you select the right settings for your chosen subject as selected with the Shooting Mode dial.

The Cyber-shot S730 can even help beginners pick the optimum image size for shooting, depending on your preferred printing paper size and the amount of memory space remaining.

The Cyber-shot S730 will be available throughout Europe from mid January 2008.

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START HERE FOR BETTER-LOOKING PICTURES: THE GREAT VALUE NEW CYBER-SHOT S730

January 17, 2008

START HERE FOR BETTER-LOOKING PICTURES: THE GREAT VALUE NEW CYBER-SHOT S730

7.2 effective megapixels
2.4-inch LCD screen with wide viewing angle
High Sensitivity ISO 1250 for reduced camera shake
Easy-to-use on-screen function guide
3x optical zoom lens

Cyber-shot S730

Weybridge, 27 December 2007 – Light, compact and beautifully easy to use, the new Cyber-shot S730 presents a great-value entry point to the world of digital photography.

While it’s remarkably affordable, the Cyber-shot S730 doesn’t compromise on imaging quality. There’s a Sony 3x optical zoom lens to bring distant objects closer, while pictures captured with the 7.2 effective megapixel sensor look crisp with superb detail – even blown right up to A3 size.

The Cyber-shot S730 lets you grab clear, blur-free pictures without the aid of flash if you’re shooting in low light or on cloudy days. Selecting ‘High Sensitivity’ mode on the easy-to-adjust mode dial boosts sensitivity to ISO 1250. This allows shooting at faster shutter speeds to reduce the risk of camera shake, even with moving subjects.

Cyber-shot S730

A new multi-point autofocus mode ensures pin-sharp images, even when your subject is moving or isn’t in the centre of the frame.

Pictures and camera settings can be viewed clearly on the large 2.4-inch screen. Touching a button switches instantly to Playback mode, making it quick and easy to check pictures during shooting. There’s also an on-screen Histogram mode that displays image brightness in graphical form – useful if you’re fine-tuning exposure settings for the best possible results.

Even if you’re new to digital photography, the Cyber-shot S730 guides you with a handy display of functions like flash, macro and self-timer settings. There’s also on-screen advice to help you select the right settings for your chosen subject as selected with the Shooting Mode dial.

The Cyber-shot S730 can even help beginners pick the optimum image size for shooting, depending on your preferred printing paper size and the amount of memory space remaining.

The Cyber-shot S730 will be available throughout Europe from mid January 2008.


Sony’s new 16GB Memory Stick PRO Duo mediaIdeal for High Definition Handycam® and the latest Sony digital still

January 17, 2008

Sony’s new 16GB Memory Stick PRO Duo mediaIdeal for High Definition Handycam® and the latest Sony digital still
Largest capacity Memory Stick offers endless entertainment
Paris, 7th January, 2008 – Sony Europe’s Recording Media & Energy (RME) division today announced the expansion of its high-definition recording options with the introduction of 16GB Memory Stick PRO Duo™ media. This large-capacity flash storage device is ideal for Sony’s new Handycam® camcorders based on AVCHD™ technology as well as the latest high-resolution Sony cameras (Cyber-shotTM & α). Users can store up to 110 minutes of high-definition video recorded in 1920 mode, almost 6 hours of HD video when shooting in 1440 LP mode, and more than 4000 still pictures in 10 Megapixel resolution.

The 16GB Memory Stick® PRO Duo™ media, is the optimal recording media for HD content because of its ability to quickly and easily transfer large amounts of video content between devices. The 16GB Memory Stick PRO Duo media can be removed from the camcorder and inserted directly into the Memory Stick slot of a PC or laptop or in a compatible adaptor. In Europe, for the initial launch promotion, it will be bundled with a handy USB adaptor – making it even easier to transfer files from your devices onto your PC for editing and sharing content.

The 16GB Memory Stick PRO Duo™ media will be available in March 2008.

Mark2 CertificationTo designate AVCHD recording support, the Memory Stick PRO format has added the Mark2 certification. Memory Stick media products with the Mark2 logo meet the higher writing speed requirements and are certified to operate with AVCHD recording


Sony’s new 16GB Memory Stick PRO Duo mediaIdeal for High Definition Handycam® and the latest Sony digital still

January 17, 2008

Sony’s new 16GB Memory Stick PRO Duo mediaIdeal for High Definition Handycam® and the latest Sony digital still
Largest capacity Memory Stick offers endless entertainment
Paris, 7th January, 2008 – Sony Europe’s Recording Media & Energy (RME) division today announced the expansion of its high-definition recording options with the introduction of 16GB Memory Stick PRO Duo™ media. This large-capacity flash storage device is ideal for Sony’s new Handycam® camcorders based on AVCHD™ technology as well as the latest high-resolution Sony cameras (Cyber-shotTM & α). Users can store up to 110 minutes of high-definition video recorded in 1920 mode, almost 6 hours of HD video when shooting in 1440 LP mode, and more than 4000 still pictures in 10 Megapixel resolution.

The 16GB Memory Stick® PRO Duo™ media, is the optimal recording media for HD content because of its ability to quickly and easily transfer large amounts of video content between devices. The 16GB Memory Stick PRO Duo media can be removed from the camcorder and inserted directly into the Memory Stick slot of a PC or laptop or in a compatible adaptor. In Europe, for the initial launch promotion, it will be bundled with a handy USB adaptor – making it even easier to transfer files from your devices onto your PC for editing and sharing content.

The 16GB Memory Stick PRO Duo™ media will be available in March 2008.

Mark2 CertificationTo designate AVCHD recording support, the Memory Stick PRO format has added the Mark2 certification. Memory Stick media products with the Mark2 logo meet the higher writing speed requirements and are certified to operate with AVCHD recording


AFFORDABLE PERFORMANCE: α200 DSLR MAKES SUPERLATIVE IMAGING EVEN MORE ACCESSIBLE

January 17, 2008

AFFORDABLE PERFORMANCE: α200 DSLR MAKES SUPERLATIVE IMAGING EVEN MORE ACCESSIBLE

10.2 effective megapixel sensor with High ISO Noise Reduction
High sensitivity up to ISO3200
Enhanced Super SteadyShot™ inside offers 2.5-3.5 steps anti-shake performance with all α lenses
Large 2.7-inch Clear Photo LCD with easy-to-use function display and percentage battery life indicator
Faster, more accurate Auto Focus (AF)
Optional vertical grip for portraits

DSLR-α200

Weybridge, 7th January 2008 – A perfect introduction to the exciting world of digital SLR photography, the new α200 digital SLR camera teams superb imaging quality with ease of use and advanced creative options.

Compact and comfortable to handle, the α200 is compatible with the growing α range of over 20 interchangeable lenses plus lighting systems and other accessories.

Superb imaging quality
The α200 features powerful noise reduction and image processing techniques borrowed from the advanced Sony α700 to deliver even higher picture quality – even under challenging shooting conditions. Delivering rich, vivid colours and brilliantly detailed tonal reproduction, 10.2 effective megapixel CCD sensor gains new noise reduction circuitry. Performance of the BIONZ image processing engine is also enhanced, contributing to lower picture noise in all shooting situations.

Sensitivity is boosted to a maximum ISO 3200, allowing successful handheld shooting in low-light conditions without flash. A special High ISO Noise Reduction mode improves picture quality still further at increased sensitivity settings.

Super SteadyShot™ inside compatible with all α lenses
Super SteadyShot™ optical image stabilisation inside the camera body gives effective anti-shake performance with all α lenses: this includes the supplied 18-70mm kit lens as well as macro and standard optics that aren’t typically available in stabilised form. A new control algorithm on the α200 now boosts Super SteadyShot™ effectiveness between 2.5 and 3.5 steps, compared with the 2.0-3.5 step range of the α100.

Responsive and easy to useAlongside its superb picture quality, the α200 allows photographers of all abilities to shoot great-looking pictures with greater comfort and confidence.

The large, easy-to-view 2.7-inch Clear Photo LCD now features a handy Camera Function Display. The uncluttered screen allows quick, unambiguous selection and adjustment of camera settings, even for novice photographers. The display also gains a new RGB histogram mode for checking the colour balance of captured images.

The camera’s enhanced responsiveness allows photographers to react quickly to spontaneous picture opportunities. Faster, more accurate AF with improved predictive control performance allows successful capture of subjects even when they’re moving. The centre-cross 9-point AF sensor module now features a new AF motor plus improved control logic, accelerating overall AF speed. An AF button allows quick manual switchover of focus area to the centre of the frame – ideal for quick focusing on small subjects.

The powerful InfoLITHIUM™ NP-FM500H rechargeable battery pack delivers up to 750 shots between charges (CIPA measurement). Remaining battery life is displayed on the LCD screen as a percentage for extended shooting without worrying about power levels.

Available as an option, the new VG-B30AM Vertical Grip allows comfortable shooting in portrait or landscape positions. It also accepts up to two NP-FM500H batteries for extended shooting time between charges.

A new pop-up flash fires automatically in Auto or Scene Selection modes, or can be overridden if required for shooting in ambient light.

Enhanced creative featuresAs with its predecessor, the α200 makes it easy even for newcomers and causal photographers to achieve great-looking results with any scene.

The enhanced D-Range Optimiser (DRO) adjusts exposure and contrast for natural, balanced results, even with tricky backlit subjects. In DRO Advanced mode*, auto detection and correction with backlit scenes has now been significantly improved for beautifully exposed images.

Six Scene Selection modes set exposure and white balance settings, allowing the user to concentrate on the subject without worrying about camera parameters. In addition, eight Creative Styles make it easy to achieve a particular ‘look’ for a shot without complex settings.

* D-Range Optimiser Advanced mode uses technology provided by Apical Limited.

Availability
The α200 Digital SLR camera will be available in kit form with an 18?70mm lens from February 2008.

Optional accessories
The appeal of the α200 is enhanced with a full range of compatible α branded accessories. These include versatile high-power external flash units and flash accessories, eyepiece magnifier, angle finder for convenient macro photography, cable remote commanders and AC adaptor/charger. A range of high quality Carl Zeiss filters enriches photographic possibilities while protecting your valuable lens collection. There’s also a choice of branded camera cases, lens cases and strap options.


AFFORDABLE PERFORMANCE: α200 DSLR MAKES SUPERLATIVE IMAGING EVEN MORE ACCESSIBLE

January 17, 2008

AFFORDABLE PERFORMANCE: α200 DSLR MAKES SUPERLATIVE IMAGING EVEN MORE ACCESSIBLE

10.2 effective megapixel sensor with High ISO Noise Reduction
High sensitivity up to ISO3200
Enhanced Super SteadyShot™ inside offers 2.5-3.5 steps anti-shake performance with all α lenses
Large 2.7-inch Clear Photo LCD with easy-to-use function display and percentage battery life indicator
Faster, more accurate Auto Focus (AF)
Optional vertical grip for portraits

DSLR-α200

Weybridge, 7th January 2008 – A perfect introduction to the exciting world of digital SLR photography, the new α200 digital SLR camera teams superb imaging quality with ease of use and advanced creative options.

Compact and comfortable to handle, the α200 is compatible with the growing α range of over 20 interchangeable lenses plus lighting systems and other accessories.

Superb imaging quality
The α200 features powerful noise reduction and image processing techniques borrowed from the advanced Sony α700 to deliver even higher picture quality – even under challenging shooting conditions. Delivering rich, vivid colours and brilliantly detailed tonal reproduction, 10.2 effective megapixel CCD sensor gains new noise reduction circuitry. Performance of the BIONZ image processing engine is also enhanced, contributing to lower picture noise in all shooting situations.

Sensitivity is boosted to a maximum ISO 3200, allowing successful handheld shooting in low-light conditions without flash. A special High ISO Noise Reduction mode improves picture quality still further at increased sensitivity settings.

Super SteadyShot™ inside compatible with all α lenses
Super SteadyShot™ optical image stabilisation inside the camera body gives effective anti-shake performance with all α lenses: this includes the supplied 18-70mm kit lens as well as macro and standard optics that aren’t typically available in stabilised form. A new control algorithm on the α200 now boosts Super SteadyShot™ effectiveness between 2.5 and 3.5 steps, compared with the 2.0-3.5 step range of the α100.

Responsive and easy to useAlongside its superb picture quality, the α200 allows photographers of all abilities to shoot great-looking pictures with greater comfort and confidence.

The large, easy-to-view 2.7-inch Clear Photo LCD now features a handy Camera Function Display. The uncluttered screen allows quick, unambiguous selection and adjustment of camera settings, even for novice photographers. The display also gains a new RGB histogram mode for checking the colour balance of captured images.

The camera’s enhanced responsiveness allows photographers to react quickly to spontaneous picture opportunities. Faster, more accurate AF with improved predictive control performance allows successful capture of subjects even when they’re moving. The centre-cross 9-point AF sensor module now features a new AF motor plus improved control logic, accelerating overall AF speed. An AF button allows quick manual switchover of focus area to the centre of the frame – ideal for quick focusing on small subjects.

The powerful InfoLITHIUM™ NP-FM500H rechargeable battery pack delivers up to 750 shots between charges (CIPA measurement). Remaining battery life is displayed on the LCD screen as a percentage for extended shooting without worrying about power levels.

Available as an option, the new VG-B30AM Vertical Grip allows comfortable shooting in portrait or landscape positions. It also accepts up to two NP-FM500H batteries for extended shooting time between charges.

A new pop-up flash fires automatically in Auto or Scene Selection modes, or can be overridden if required for shooting in ambient light.

Enhanced creative featuresAs with its predecessor, the α200 makes it easy even for newcomers and causal photographers to achieve great-looking results with any scene.

The enhanced D-Range Optimiser (DRO) adjusts exposure and contrast for natural, balanced results, even with tricky backlit subjects. In DRO Advanced mode*, auto detection and correction with backlit scenes has now been significantly improved for beautifully exposed images.

Six Scene Selection modes set exposure and white balance settings, allowing the user to concentrate on the subject without worrying about camera parameters. In addition, eight Creative Styles make it easy to achieve a particular ‘look’ for a shot without complex settings.

* D-Range Optimiser Advanced mode uses technology provided by Apical Limited.

Availability
The α200 Digital SLR camera will be available in kit form with an 18?70mm lens from February 2008.

Optional accessories
The appeal of the α200 is enhanced with a full range of compatible α branded accessories. These include versatile high-power external flash units and flash accessories, eyepiece magnifier, angle finder for convenient macro photography, cable remote commanders and AC adaptor/charger. A range of high quality Carl Zeiss filters enriches photographic possibilities while protecting your valuable lens collection. There’s also a choice of branded camera cases, lens cases and strap options.