Admission Fees for “A Day in the Life of Africa” Exhibition Donated for Use in AIDS Education

January 13, 2008

Admission Fees for “A Day in the Life of Africa” Exhibition Donated for Use in AIDS Education

Admission Fees for “A Day in the Life of Africa” Exhibition Donated to United Nations
—Used to Fund Production of Music CD for Use in AIDS Education—

Olympus Corporation (President: Tsuyoshi Kikukawa) was a premier sponsor of “A Day in the Life of Africa” and provided extensive support, including the supply of photographic equipment, for this international photographic event. As part of its contribution to this initiative, which was the biggest photographic project in history, Olympus staged the first “A Day in the Life Africa Exhibition” at the Tokyo Metropolitan Museum of Photography in June 2003. Admission fees from the exhibition were donated to the United Nations for use in AIDS education. The United Nations Development Programme (UNDP) used these funds to produce a music CD, “We are the Drums for an AIDS Generation,” which was recently completed.

For further information about the CD: UNDP Tokyo Office
Tel: 03-5467-4751
URL http://www.undp.or.jp

For “A Day in the Life of Africa,” 100 leading photojournalists from 26 countries were dispersed among 53 African nations. The aim of this major project was to create a photographic record of a day in the life of the African continent. Among the many internationally renowned photographers who participated in the project were Pulitzer Prize winners Larry Price and Jay Dickman, as well as Eli Reed of Magnum and former United Nations photographer John Isaac. Japan was represented by Taiji Igarashi and Keiko Murakami. The photographs were taken on February 28, 2002 using digital single-lens reflex cameras and portable dye sublimation printers supplied by Olympus.

The main purpose of this project was to raise awareness of the crisis facing Africa, where the number of HIV-positive men, women and children is in excess of 25 million and continues to increase by two every minute (*1). The resulting photo book has been published in English, French and German, and all proceeds from sales are being donated through the project’s executive office (*2).

The CD will be distributed at an exhibition of “A Day in the Life of Africa” photographs, which will open at the National Art Museum of China in Beijing on World AIDS Day (Saturday, December 1, 2007).

*1 These statistics refer to 2002. The latest figures, for 2006, paint a similar picture.
*2 This initiative is in addition to the donation of funds for the production of the CD.

*The company names and product names specified in this release are the trademarks or registered trademarks of each company.


Olympus Develops New Multispectral Video Endoscope System Incorporating World’s Smallest(*note) Multispectral Micro Device

January 13, 2008

Olympus Develops New Multispectral Video Endoscope System Incorporating World’s Smallest(*note) Multispectral Micro Device

World’s fastest AF*1 using 11-Point-Full Twin Cross Sensors

Providing speed, image quality and reliability at the highest level
Lens-Interchangeable Digital SLR Camera “E-3”

E-3 on ZUIKO DIGITAL ED 12-60mmF2.8-40SWD E-3(Back)

Olympus Imaging Corporation (President Masaharu Okubo) is pleased to announce that the eagerly awaited “E-3,” the new flagship of Olympus E-System digital SLR cameras for professionals and serious amateurs, will be released in November 23, 2007.

Main Features
High-speed performance thanks to the world’s fastest AF*1 with 11-point-full twin cross sensoring, high-speed sequential shooting at 5 frames/sec., and high-speed shutter up to 1/8000 sec.
Ultrahigh image quality thanks to a built-in image stabilization mechanism with a compensation range up to 5 EV steps, an advanced 10.1-megapixel High-Speed Live MOS Sensor, and the “TruePic III” image processing engine.
Expanded shooting possibilities thanks to Free-Angle Live View that uses a dual-axis flexible-angle HyperCrystal LCD monitor with free horizontal/vertical swiveling.
High reliability thanks to a large optical viewfinder with 100% field of view and 1.15x magnification, a high-powered, always-on Dust Reduction System, dust- and splash-proof magnesium-alloy body that stands up to the most severe conditions, and a durable shutter design tested to more than 150,000 releases*2.
As the new flagship model of Olympus’s E Series – the world’s leading line of compact, high-performance digital interchangeable-lens SLR cameras, the E-3 has been carefully designed to offer demanding professionals the highest possible levels of picture quality, mobility and reliability. Ruggedly constructed from lightweight, rigid magnesium alloy to withstand the most severe operating conditions, the dust- and splash-proof E-3 boasts substantial improvements in performance that include the world’s fastest AF*1 with an 11-point-full twin cross AF sensor system, high-speed sequential shooting capability at 5 frames/sec., and a high-speed shutter up to 1/8000 sec.

That top-level image capturing performance is supported by an industry-leading built-in image stabilization mechanism that’s already been proven on the E-510 to effectively eliminate blur with a camera shake compensation effect of up to 5 EV steps*. Picture quality is further assured by a powerful 10.1-megapixel High-Speed Live MOS Sensor and the high-speed “TruePic III” image processing engine, while increased data reading speed enables high-speed sequential shooting possible. Put it all together and you’ve got a camera that offers today’s highest level of digital shooting quality and performance.

The E-3 is also the first camera in its class to incorporate Olympus’s exclusive Live View function, which allows users to compose their shots on a rear-panel LCD monitor. Now made even more versatile with a dual-axis flexible-angle HyperCrystal panel that can be rotated for easier vertical shooting, Live View promises to expand the world of photographic expression into new and uncharted territory.

Traditional shooting styles are supported as well by a bigger optical viewfinder that provides a brighter, more comfortable view with a 100% field of view and 1.15x magnification. Equally importantly, the E-3 is built to withstand the rigors of professional shooting day in and day out. Made of a lightweight, rigid magnesium alloy and sealed to keep out dust and splashes, the E-3 incorporates a powerful Dust Reduction System that effectively removes any dust that gets inside the camera and a durable shutter tested to 150,000 releases*2.

*1 Among digital SLR cameras available as of October 17, 2007.When the ZUIKO DIGITAL ED 12-60mm f2.8-4.0 SWD lens is used with the E-3 at a focal length of 60mm(120mm: 35mm equivalent).Based on Olympus’s in-house measurement conditions.
*2 Based on Olympus in-house testing.

Release Information
Category Product Name Release Schedule
Digital SLR camera OLYMPUS E-3 Body Nov. 23, 2007

Development Background
The first chapter in the Olympus E-System story began in the fall of 2003 with the launch of the award-winning E-1. Since then, seven cameras have been released as part of the “designed for digitalEOlympus E-System and the series continues to set new benchmarks for professional image quality, performance, mobility, and reliability thanks to compact, lightweight designs supported by innovative industry-first features like our advanced Dust Reduction System, a feature now indispensable for any digital SLR.

At Photokina 2006, Olympus exhibited a prototype of the successor to the E-1, declaring, “Chapter Two in the history of Olympus E-System will begin next year, we will continue to develop revolutionary features that extend the frontiers of DSLR photography, and to strengthen the Olympus E-System body, lens, and accessory lineupE We will continue to develop Olympus E-System bodies, lenses, and accessories for a wide range of genres, so that even more people are able to take photographs that could never be taken before.”

Chapter Two actually began this spring, when Olympus released two digital SLR camera models, the E-410 and E-510, and announced the upcoming release of the E-1’s successor, the E-3 announced today. While the E-410 and E-510 were targeted at a wide range of users, including entry-level users who are new to SLR photography, the new E-3 is designed to meet the needs of professionals and represents the culmination of our development efforts so far, marking a major step forward in every aspect of performance and functionality, featuring the highest-possible picture quality, excellent mobility, enhanced reliability, and a rugged design that’s ready to handle the toughest conditions a professional photographer might face. The E-3 will be released in November 2007, taking its position as the flagship of the E-series and completing our line of digital SLR models Ea lineup that now meets the needs of all users, including beginners, advanced users and professional photographers.

In the years ahead, Olympus is determined to continue developing innovative functions that are possible only with digital technology and to expand and enhance our lineup of lenses and accessories.

Other Features
· Picture mode and record mode with various setting capabilities
· Gradation Auto for under-/over-exposure adjustment with Shadow Adjustment Technology
· Loss-less compression of raw data without image degradation
· High-precision 49-zone metering system
· Secure grip enhances mobility
· Instant-response control system
· Super Control Panel with excellent readability and controllability
· Built-in flash with commander function
· Dual slots for multiple storage media
Description of main features
High-speed performances thanks to the world’s fastest AF*1 using the 11 point-full-twin cross sensors, high-speed sequential shooting of 5 frames/sec., and high-speed shutter of 1/8000 sec.

· 11 Point-Full-Twin Cross AF Sensors
The 11-point AF sensor incorporated in the E-3 features a fully crossed array of 11 points, each of which is composed of two horizontal and vertical lines to improve accuracy. Dual sensing arrays on both vertical and horizontal axes are arranged in a unique half-pitch shifted pattern that dramatically improves autofocusing precision, making it possible to detect contrast in both horizontal and vertical directions and prevent subject patterns from interfering with AF operation. Determination of the position of the 11 AF points was based on statistical analysis of the positions of the main objects in thousands of different photos as well as input from professional photographers.
Thanks to a dedicated AF data processing engine that can process data from all sensors simultaneously and a sophisticated new distance-measuring algorithm, processing speed and object capturing/tracking performance have been greatly improved, resulting in the world’s fastest AF speed*1. In addition, a unique pixel addition technology is used to expand the distance-measuring brightness range from -2 to 19 EV, ensuring high-precision autofocusing performance even in low light.
*1 Among digital SLR cameras available as of October 17, 2007.When the ZUIKO DIGITAL ED 12-60mm f2.8-4.0 SWD lens is used with the E-3 at a focal length of 60mm(120mm: 35mm equivalent).Based on Olympus’s in-house measurement conditions.
· High-speed sequential shooting of 5 frames/sec., high-speed shutter of 1/8000 sec.
The incorporation of a High-Speed Live MOS Sensor with increased read rate, together with three dedicated data processing engines – the TruePic III image processing engine with much-reduced processing time, the IS (Image Stabilization) engine for compensation of camera shake, and the AF engine for high-speed processing of data from the AF sensor, has made possible high-speed performance based on concurrent processing of large amounts of data. In combination with a high-speed, high-precision mechanical shutter, a mirror mechanism optimized to reduce transmission loss, and a mirror box made of a resin incorporating carbon with high rigidity, this makes possible high-speed sequential shooting as fast as 5 frames per second and high-speed shutter release at up to 1/8000 sec. at maximum. The shutter is also compatible with X-sync shooting at a speed of 1/250 sec. Super FP flashing at 1/8000 sec. is also possible when the FL-50R or FL-36R external flash is used. This function is powerful in sync shooting in the daytime.
Ultrahigh image quality thanks to the built-in image stabilization mechanism with compensation up to 5 EV steps, advanced 10.1-megapixel High-Speed Live MOS Sensor, and the “TruePic III” image processing engine.

· Built-in image stabilization in the body
The E-3 camera body incorporates an image stabilization mechanism that uses Olympus’s original SWD (Supersonic Wave Drive) to compensate for camera shake by shifting the image sensor by the equivalent of up to 5 shutter speed steps, enabling blur-free, handheld shooting even under low light or when using a telescopic lens. Camera shake is detected by an advanced, extremely accurate gyro sensor, and the SWD devices immediately shifts the image sensor unit accordingly up to a maximum of 5 EV*2 steps.
As the E-3’s image stabilization mechanism is mounted in the camera body, the image stabilization effect can be obtained with any FourThirds lens, including a digital-dedicated ZUIKO DIGITAL lens, without compromising its optical performances. *2 Based on Olympus in-house test conditions.
· 10.1-megapixel High-Speed Live MOS Sensor, image processing engine “TruePic III”
The newly developed 10.1-megapixel High-Speed Live MOS Sensor faithfully reproduces the subject with high resolution, rich gradations, and natural colours, and fine details. Material and machining technologies have been improved radically based on the approved MOS signal amplification technology to simplify the sensor structure, and the associated devices are mounted together on a flexible board to reduce signal exchanges and the resistance due to wiring. The result is a compact, high-performance image sensor unit with low power consumption, heat generation and noise generation. It is thanks to this reduced power consumption that the permanent Live View capability was made possible. This new image sensor also boasts a higher read speed, enabling high-speed sequential shooting at 5 frames/sec.
The newly developed “TruePic III” image processing engine employs the following three image processing technologies to improve the imaging, gradation expression and colour reproduction.
(1) Advanced Noise Filter III Technology
Accurately separates image data and noise to optimize image reproduction while minimizing noise.
(2) Advanced Detail Reproduction Technology
Detects and reproduces edges accurately while also eliminating false colours
(3) Advanced Proper Gamma III Technology
Controls luminance and chrominance signals independently to reproduce even pale colours very faithfully..

Expansion of the field of shooting thanks to the Free-Angle Live View using dual-axis flexible-angle HyperCrystal LCD monitor with free horizontal/vertical swiveling.

Live View refers to the function for shooting images while viewing the image displayed on the rear panel LCD monitor. The LCD monitor uses a 2.5-inch high-resolution HyperCrystal LCD panel with 230,000 dots and 176° viewing angles in the up-down and left-right directions, and has a dual-axis flexible-angle structure for free swiveling in the horizontal and vertical directions so that the user can shoot pictures from any angle, whether high or low, without adopting an uncomfortable posture. In portrait shooting, Live View also makes it possible to capture relaxed, natural facial expressions by freeing the subject from too much consciousness of the presence of camera.

· Live View Magnification
During Live View shooting, the point to be focused on can be selected and magnified by 5, 7 or 10 times on the LCD monitor screen. This is a powerful feature when fine focus adjustment is required in macro shooting or studio shooting.
· Live View Adjustment/Compensation Check
The effects of white balance adjustment and exposure compensation can be checked on the LCD monitor before shooting to help the user shoot an image that matches their creative vision. Being able to check the results of an effect is very convenient, especially when the Gradation Auto setting is used to adjust the under-exposed area while retaining the background brightness.
· Live Preview
The preview image on the optical viewfinder tends to be dark when the aperture is stopped down, but the Live View preview image allows users to confirm the depth of field while maintaining the image brightness.
· Live View Image Display
Three different focusing screens can be displayed on the LCD monitor – a grid, golden section, or a scale – without switching the actual physical focusing screen. In addition, a histogram for checking the exposure condition can also be displayed in Live View mode.
· Luminance Sensor
A sensor installed on the left upper side on the swivel LCD detects brightness of the surroundings and then adjusts the brightness of the LCD automatically. If you are outdoors under bright sunlight, the brightness and contrast are increased to improve visibility, while in a dark place or at night, brightness is decreased to reduce the glare.
High reliability thanks to a large optical viewfinder with 100% field of view and 1.15x magnification, a high-power Dust Reduction System, a dust- and splash-proof magnesium-alloy body capable of withstanding the most severe conditions, and a durable shutter tested to 150,000 releases*2.

· Large optical viewfinder with 100% field of view and 1.15x magnification,
To enable accurate framing all the way to the corners of the image, the E-3’s large, high-precision pentaprism employs high refractive index glass, while its eyepiece optics use glass lenses. The result is a large, easy-view optical viewfinder with 100% field of view and 1.15x magnification. A highly reflective silver coating is used in the pentaprism, and all of the lenses are surface-coated to minimize optical loss, thereby ensuring bright, high-resolution viewfinder images.
The focusing screen is equipped with a Neo Lumi-Micro Mat for bright, easy-to-adjust manual focusing.
· Dust Reduction System with sure functioning
If dirt or dust gets inside the body during lens replacement or if the friction powder produced inside the body by the shutter release attaches to the low-pass filter or image sensor, the particles can captured in the image and spoil the pictures. Olympus has always emphasized the critical importance of dust reduction for digital SLRs and eventually found a way to solve the problem. When the camera is turned on or Live View is activated, the SSWF (Supersonic Wave Filter) installed in front of the image sensor is activated to remove any dirt attached to the image sensor by generating supersonic vibrations. The removed dust is caught by a dust absorber. Olympus’s dust reduction system can even remove dust attached by intermolecular force that cannot be removed just by shaking off the image sensor or by discharging the static electricity.
· Splash- and dust-proof magnesium-alloy body that withstands heavy-duty use
The E-3 boasts a rugged camera body featuring a splash- and dust-proof construction, with all major parts, including the built-in flash, LCD monitor, and switches, sealed to keep out sand, dust, rain and splashes. When the body is combined with a similarly sealed dust- and splash-proof ZUIKO DIGITAL lens, users can shoot with confidence even under the most severe conditions.
Made of a “thixomold” magnesium alloy with homogeneous composition, the camera body is extremely strong, durable, and lightweight. As the use of swiveling LCD monitor makes it unnecessary to make holes for the LCD monitor on the back panel, the back panel also has the rigidity and durability required to protect the delicate internal mechanisms. The camera’s interior is supported by structural members made of durable, high-precision engineering plastics and reinforced by a metallic frame.
· Durable high-speed shutter tested to 150,000 releases*2.
To withstand heavy-duty, professional use, the shutter unit uses a highly durable focal plane shutter with a vertical-travel metal blade mechanism that has been successfully tested to 150,000 shooting operation cycles*2. *2 Based on Olympus in-house testing.

Description of other features
• Picture mode and record mode with various setting capabilities
The colour matrix can be selected from sRGB and Adobe RGB, and the picture mode can be selected from Vivid, Natural (Default), Flat (Muted), Portrait, and Monotone. With the Vivid, Natural, Flat (Muted), and Portrait modes, the user can adjust contrast, sharpness and colour saturation in 5 steps. Even more precise setting is possible in the Monotone mode, which also allows the user to control the filter effect (Yellow, Red, Orange or Green) and the Picture tones (Neutral, Sepia, Blue, Purple and Green) of monotone images.

Image files can be saved in either RAW or JPEG formats. It is also possible to write both RAW and JPEG data simultaneously. JPEG file can be set by selecting the image size from Large, Medium or Small, and the compression rate from Super Fine, Fine, Normal and Basic.

• Gradation Auto for optimum over-/under-exposure control using the Shadow Adjustment Technology
With the Gradation set to Auto, the new Shadow Adjustment Technology optimally compensates for bright over-exposed highlights and dark under-exposed shadows providing natural-looking images that are closer to what you see with your own eyes. Other Gradation modes available include High Key, Normal (default) and Low Key.

• Loss-less compression of raw data without image degradation
High-speed raw data compression is possible without image degradation. For example, an image of about 17 MB can be compressed to about 11 MB with no loss of quality, allowing you to record more images in the same amount of storage space. * Data obtained using Olympus in-house reference images.

• Highly accurate 49-zone metering system
The E-3 uses an active pixel method in low light and a hybrid metering system with an integrating amplifier in bright light. This assures a wide photometric dynamic range even under complex lighting conditions for fast, precise metering. A new metering algorithm is used to stabilize the metering performance especially under low-lighted or highlighted subjects. The algorithm also adopts the notion of relation between AF focused point and AF metering value to improve the accuracy of metering.

• Secure grip for high mobility
The ergonomically designed body fits comfortably into the photographer’s hands, providing a natural grip for both two-hand and one-hand shooting. The large grip on the right side is complemented by a sub-grip that forms an inverse radius to ensure stability and ease of handling even when changing lenses frequently or shooting with a large lens.

• Control system with instant response to operations
The main dial/button is located where it is easiest to control while you’re shooting, allowing you to quickly adjust shutter speed, aperture and exposure compensation simply by shifting the dial, without having to visually check the dial position. All dials are positioned for easy access and each dial can be customized to control functions including aperture, shutter speed adjustment and menu transition method. For example, the function of the AEL/AFL button can be selected between AF and AE decision timing, the functions of the Fn (Function) buttons can also be selected, and even the functions of the AEL/AFL button and an Fn button can be switched. Together, these dials allow the camera to be adapted to the shooting style of each user, improving operability and facilitating quick response during shooting.

• Super Control Panel with excellent legibility and controllability
The Super Control Panel can be displayed on the rear-panel LCD monitor. Besides displaying current shooting and setting information, its intuitive GUI (Graphical User Interface) makes it easy to adjust or check settings using cross-cursor and OK buttons. An extra-large, easy-to-see LCD panel that displays the shutter speed, aperture and exposure compensation value is also provided on the top of the camera body.

• Built-in flash incorporating the commander function
Wireless control of multiple flashes is possible using the optional FL-50R and/or FL-36R flashes (announced at the same time as the E-3). No external commander is required because the built-in flash incorporates the commander function. Any flash operation, including the selection of activation/deactivation of up to 3 flash groups, the selection of flashing or FP flashing and correction of the flash light intensity, can be set using the Super Control Panel on the rear-panel LCD.

• Dual slots for choice of storage media
Two slots are provided for using a CompactFlash (CF Type I or II) or MicroDrive card and an xD-Picture card. Data can be copied between different media and a second card can be used to backup the main card used for recording.

Software
• “OLYMPUS Studio 2.1”

Features
OLYMPUS Studio 2.1 software has been designed specifically for use with digital cameras to support the workflow of professional photographers.
The software version will be upgraded to “2.1” following the release of the E-3.
This upgrade provides compatibility with raw exposure using unique new parameters and allows users to control new setting items on the E-3 from their PC, as well as to set wireless flashes.
A new skin (Professional) has been added to improve the ease of use of “OLYMPUS Studio 1.x”, which is well-regarded for its convenient picture display and selection.
A variety of other features including editing, printing and backup provide powerful support for the professional digital workflow.

Differences from OLYMPUS Studio 2.0
•Compatibility with the E-3.
•Addition of a new skin (Professional) optimized for display and selection of pictures.
•Compatibility with the IPTC information addition function by means of image loading, raw data exposure and batch processing.
•Addition of file information pop-up display.
•Addition of status display during background processing on the status bar.
•Addition of a function for specifying the processing to be executed after file saving.
•Addition of a function for direct image classification while observing the thumbnail display.

OLYMPUS Studio 2.1 Updater
To be announced in October 2007,

* OLYMPUS Studio 2.1 Updater can be installed using the [Update Software] function.
* OLYMPUS Master 2.04 and OLYMPUS Studio 2.1 (30-day trial version) are included in the E-3 package.

3 types of new interchangeable lens (two types of standard zoom lens and one super-telephoto lens) featuring Supersonic Wave Drive for quiet, ultra-fast AF
New accessories for Olympus E-system and digital SLR camera E-3
New high and double performance teleconverter lens, ZUIKO DIGITAL 2x Teleconverter EC-20


World’s fastest AF speed(*note) New digital SLR camera E-3 – providing spend, image quality and reliability at the highest level

January 13, 2008

World’s fastest AF speed(*note) New digital SLR camera E-3 – providing spend, image quality and reliability at the highest level

World’s fastest AF*1 using 11-Point-Full Twin Cross Sensors

Providing speed, image quality and reliability at the highest level
Lens-Interchangeable Digital SLR Camera “E-3”

E-3 on ZUIKO DIGITAL ED 12-60mmF2.8-40SWD E-3(Back)

Olympus Imaging Corporation (President Masaharu Okubo) is pleased to announce that the eagerly awaited “E-3,” the new flagship of Olympus E-System digital SLR cameras for professionals and serious amateurs, will be released in November 23, 2007.

Main Features
High-speed performance thanks to the world’s fastest AF*1 with 11-point-full twin cross sensoring, high-speed sequential shooting at 5 frames/sec., and high-speed shutter up to 1/8000 sec.
Ultrahigh image quality thanks to a built-in image stabilization mechanism with a compensation range up to 5 EV steps, an advanced 10.1-megapixel High-Speed Live MOS Sensor, and the “TruePic III” image processing engine.
Expanded shooting possibilities thanks to Free-Angle Live View that uses a dual-axis flexible-angle HyperCrystal LCD monitor with free horizontal/vertical swiveling.
High reliability thanks to a large optical viewfinder with 100% field of view and 1.15x magnification, a high-powered, always-on Dust Reduction System, dust- and splash-proof magnesium-alloy body that stands up to the most severe conditions, and a durable shutter design tested to more than 150,000 releases*2.
As the new flagship model of Olympus’s E Series – the world’s leading line of compact, high-performance digital interchangeable-lens SLR cameras, the E-3 has been carefully designed to offer demanding professionals the highest possible levels of picture quality, mobility and reliability. Ruggedly constructed from lightweight, rigid magnesium alloy to withstand the most severe operating conditions, the dust- and splash-proof E-3 boasts substantial improvements in performance that include the world’s fastest AF*1 with an 11-point-full twin cross AF sensor system, high-speed sequential shooting capability at 5 frames/sec., and a high-speed shutter up to 1/8000 sec.

That top-level image capturing performance is supported by an industry-leading built-in image stabilization mechanism that’s already been proven on the E-510 to effectively eliminate blur with a camera shake compensation effect of up to 5 EV steps*. Picture quality is further assured by a powerful 10.1-megapixel High-Speed Live MOS Sensor and the high-speed “TruePic III” image processing engine, while increased data reading speed enables high-speed sequential shooting possible. Put it all together and you’ve got a camera that offers today’s highest level of digital shooting quality and performance.

The E-3 is also the first camera in its class to incorporate Olympus’s exclusive Live View function, which allows users to compose their shots on a rear-panel LCD monitor. Now made even more versatile with a dual-axis flexible-angle HyperCrystal panel that can be rotated for easier vertical shooting, Live View promises to expand the world of photographic expression into new and uncharted territory.

Traditional shooting styles are supported as well by a bigger optical viewfinder that provides a brighter, more comfortable view with a 100% field of view and 1.15x magnification. Equally importantly, the E-3 is built to withstand the rigors of professional shooting day in and day out. Made of a lightweight, rigid magnesium alloy and sealed to keep out dust and splashes, the E-3 incorporates a powerful Dust Reduction System that effectively removes any dust that gets inside the camera and a durable shutter tested to 150,000 releases*2.

*1 Among digital SLR cameras available as of October 17, 2007.When the ZUIKO DIGITAL ED 12-60mm f2.8-4.0 SWD lens is used with the E-3 at a focal length of 60mm(120mm: 35mm equivalent).Based on Olympus’s in-house measurement conditions.
*2 Based on Olympus in-house testing.

Release Information
Category Product Name Release Schedule
Digital SLR camera OLYMPUS E-3 Body Nov. 23, 2007

Development Background
The first chapter in the Olympus E-System story began in the fall of 2003 with the launch of the award-winning E-1. Since then, seven cameras have been released as part of the “designed for digitalEOlympus E-System and the series continues to set new benchmarks for professional image quality, performance, mobility, and reliability thanks to compact, lightweight designs supported by innovative industry-first features like our advanced Dust Reduction System, a feature now indispensable for any digital SLR.

At Photokina 2006, Olympus exhibited a prototype of the successor to the E-1, declaring, “Chapter Two in the history of Olympus E-System will begin next year, we will continue to develop revolutionary features that extend the frontiers of DSLR photography, and to strengthen the Olympus E-System body, lens, and accessory lineupE We will continue to develop Olympus E-System bodies, lenses, and accessories for a wide range of genres, so that even more people are able to take photographs that could never be taken before.”

Chapter Two actually began this spring, when Olympus released two digital SLR camera models, the E-410 and E-510, and announced the upcoming release of the E-1’s successor, the E-3 announced today. While the E-410 and E-510 were targeted at a wide range of users, including entry-level users who are new to SLR photography, the new E-3 is designed to meet the needs of professionals and represents the culmination of our development efforts so far, marking a major step forward in every aspect of performance and functionality, featuring the highest-possible picture quality, excellent mobility, enhanced reliability, and a rugged design that’s ready to handle the toughest conditions a professional photographer might face. The E-3 will be released in November 2007, taking its position as the flagship of the E-series and completing our line of digital SLR models Ea lineup that now meets the needs of all users, including beginners, advanced users and professional photographers.

In the years ahead, Olympus is determined to continue developing innovative functions that are possible only with digital technology and to expand and enhance our lineup of lenses and accessories.

Other Features
· Picture mode and record mode with various setting capabilities
· Gradation Auto for under-/over-exposure adjustment with Shadow Adjustment Technology
· Loss-less compression of raw data without image degradation
· High-precision 49-zone metering system
· Secure grip enhances mobility
· Instant-response control system
· Super Control Panel with excellent readability and controllability
· Built-in flash with commander function
· Dual slots for multiple storage media
Description of main features
High-speed performances thanks to the world’s fastest AF*1 using the 11 point-full-twin cross sensors, high-speed sequential shooting of 5 frames/sec., and high-speed shutter of 1/8000 sec.

· 11 Point-Full-Twin Cross AF Sensors
The 11-point AF sensor incorporated in the E-3 features a fully crossed array of 11 points, each of which is composed of two horizontal and vertical lines to improve accuracy. Dual sensing arrays on both vertical and horizontal axes are arranged in a unique half-pitch shifted pattern that dramatically improves autofocusing precision, making it possible to detect contrast in both horizontal and vertical directions and prevent subject patterns from interfering with AF operation. Determination of the position of the 11 AF points was based on statistical analysis of the positions of the main objects in thousands of different photos as well as input from professional photographers.
Thanks to a dedicated AF data processing engine that can process data from all sensors simultaneously and a sophisticated new distance-measuring algorithm, processing speed and object capturing/tracking performance have been greatly improved, resulting in the world’s fastest AF speed*1. In addition, a unique pixel addition technology is used to expand the distance-measuring brightness range from -2 to 19 EV, ensuring high-precision autofocusing performance even in low light.
*1 Among digital SLR cameras available as of October 17, 2007.When the ZUIKO DIGITAL ED 12-60mm f2.8-4.0 SWD lens is used with the E-3 at a focal length of 60mm(120mm: 35mm equivalent).Based on Olympus’s in-house measurement conditions.
· High-speed sequential shooting of 5 frames/sec., high-speed shutter of 1/8000 sec.
The incorporation of a High-Speed Live MOS Sensor with increased read rate, together with three dedicated data processing engines – the TruePic III image processing engine with much-reduced processing time, the IS (Image Stabilization) engine for compensation of camera shake, and the AF engine for high-speed processing of data from the AF sensor, has made possible high-speed performance based on concurrent processing of large amounts of data. In combination with a high-speed, high-precision mechanical shutter, a mirror mechanism optimized to reduce transmission loss, and a mirror box made of a resin incorporating carbon with high rigidity, this makes possible high-speed sequential shooting as fast as 5 frames per second and high-speed shutter release at up to 1/8000 sec. at maximum. The shutter is also compatible with X-sync shooting at a speed of 1/250 sec. Super FP flashing at 1/8000 sec. is also possible when the FL-50R or FL-36R external flash is used. This function is powerful in sync shooting in the daytime.
Ultrahigh image quality thanks to the built-in image stabilization mechanism with compensation up to 5 EV steps, advanced 10.1-megapixel High-Speed Live MOS Sensor, and the “TruePic III” image processing engine.

· Built-in image stabilization in the body
The E-3 camera body incorporates an image stabilization mechanism that uses Olympus’s original SWD (Supersonic Wave Drive) to compensate for camera shake by shifting the image sensor by the equivalent of up to 5 shutter speed steps, enabling blur-free, handheld shooting even under low light or when using a telescopic lens. Camera shake is detected by an advanced, extremely accurate gyro sensor, and the SWD devices immediately shifts the image sensor unit accordingly up to a maximum of 5 EV*2 steps.
As the E-3’s image stabilization mechanism is mounted in the camera body, the image stabilization effect can be obtained with any FourThirds lens, including a digital-dedicated ZUIKO DIGITAL lens, without compromising its optical performances. *2 Based on Olympus in-house test conditions.
· 10.1-megapixel High-Speed Live MOS Sensor, image processing engine “TruePic III”
The newly developed 10.1-megapixel High-Speed Live MOS Sensor faithfully reproduces the subject with high resolution, rich gradations, and natural colours, and fine details. Material and machining technologies have been improved radically based on the approved MOS signal amplification technology to simplify the sensor structure, and the associated devices are mounted together on a flexible board to reduce signal exchanges and the resistance due to wiring. The result is a compact, high-performance image sensor unit with low power consumption, heat generation and noise generation. It is thanks to this reduced power consumption that the permanent Live View capability was made possible. This new image sensor also boasts a higher read speed, enabling high-speed sequential shooting at 5 frames/sec.
The newly developed “TruePic III” image processing engine employs the following three image processing technologies to improve the imaging, gradation expression and colour reproduction.
(1) Advanced Noise Filter III Technology
Accurately separates image data and noise to optimize image reproduction while minimizing noise.
(2) Advanced Detail Reproduction Technology
Detects and reproduces edges accurately while also eliminating false colours
(3) Advanced Proper Gamma III Technology
Controls luminance and chrominance signals independently to reproduce even pale colours very faithfully..

Expansion of the field of shooting thanks to the Free-Angle Live View using dual-axis flexible-angle HyperCrystal LCD monitor with free horizontal/vertical swiveling.

Live View refers to the function for shooting images while viewing the image displayed on the rear panel LCD monitor. The LCD monitor uses a 2.5-inch high-resolution HyperCrystal LCD panel with 230,000 dots and 176° viewing angles in the up-down and left-right directions, and has a dual-axis flexible-angle structure for free swiveling in the horizontal and vertical directions so that the user can shoot pictures from any angle, whether high or low, without adopting an uncomfortable posture. In portrait shooting, Live View also makes it possible to capture relaxed, natural facial expressions by freeing the subject from too much consciousness of the presence of camera.

· Live View Magnification
During Live View shooting, the point to be focused on can be selected and magnified by 5, 7 or 10 times on the LCD monitor screen. This is a powerful feature when fine focus adjustment is required in macro shooting or studio shooting.
· Live View Adjustment/Compensation Check
The effects of white balance adjustment and exposure compensation can be checked on the LCD monitor before shooting to help the user shoot an image that matches their creative vision. Being able to check the results of an effect is very convenient, especially when the Gradation Auto setting is used to adjust the under-exposed area while retaining the background brightness.
· Live Preview
The preview image on the optical viewfinder tends to be dark when the aperture is stopped down, but the Live View preview image allows users to confirm the depth of field while maintaining the image brightness.
· Live View Image Display
Three different focusing screens can be displayed on the LCD monitor – a grid, golden section, or a scale – without switching the actual physical focusing screen. In addition, a histogram for checking the exposure condition can also be displayed in Live View mode.
· Luminance Sensor
A sensor installed on the left upper side on the swivel LCD detects brightness of the surroundings and then adjusts the brightness of the LCD automatically. If you are outdoors under bright sunlight, the brightness and contrast are increased to improve visibility, while in a dark place or at night, brightness is decreased to reduce the glare.
High reliability thanks to a large optical viewfinder with 100% field of view and 1.15x magnification, a high-power Dust Reduction System, a dust- and splash-proof magnesium-alloy body capable of withstanding the most severe conditions, and a durable shutter tested to 150,000 releases*2.

· Large optical viewfinder with 100% field of view and 1.15x magnification,
To enable accurate framing all the way to the corners of the image, the E-3’s large, high-precision pentaprism employs high refractive index glass, while its eyepiece optics use glass lenses. The result is a large, easy-view optical viewfinder with 100% field of view and 1.15x magnification. A highly reflective silver coating is used in the pentaprism, and all of the lenses are surface-coated to minimize optical loss, thereby ensuring bright, high-resolution viewfinder images.
The focusing screen is equipped with a Neo Lumi-Micro Mat for bright, easy-to-adjust manual focusing.
· Dust Reduction System with sure functioning
If dirt or dust gets inside the body during lens replacement or if the friction powder produced inside the body by the shutter release attaches to the low-pass filter or image sensor, the particles can captured in the image and spoil the pictures. Olympus has always emphasized the critical importance of dust reduction for digital SLRs and eventually found a way to solve the problem. When the camera is turned on or Live View is activated, the SSWF (Supersonic Wave Filter) installed in front of the image sensor is activated to remove any dirt attached to the image sensor by generating supersonic vibrations. The removed dust is caught by a dust absorber. Olympus’s dust reduction system can even remove dust attached by intermolecular force that cannot be removed just by shaking off the image sensor or by discharging the static electricity.
· Splash- and dust-proof magnesium-alloy body that withstands heavy-duty use
The E-3 boasts a rugged camera body featuring a splash- and dust-proof construction, with all major parts, including the built-in flash, LCD monitor, and switches, sealed to keep out sand, dust, rain and splashes. When the body is combined with a similarly sealed dust- and splash-proof ZUIKO DIGITAL lens, users can shoot with confidence even under the most severe conditions.
Made of a “thixomold” magnesium alloy with homogeneous composition, the camera body is extremely strong, durable, and lightweight. As the use of swiveling LCD monitor makes it unnecessary to make holes for the LCD monitor on the back panel, the back panel also has the rigidity and durability required to protect the delicate internal mechanisms. The camera’s interior is supported by structural members made of durable, high-precision engineering plastics and reinforced by a metallic frame.
· Durable high-speed shutter tested to 150,000 releases*2.
To withstand heavy-duty, professional use, the shutter unit uses a highly durable focal plane shutter with a vertical-travel metal blade mechanism that has been successfully tested to 150,000 shooting operation cycles*2. *2 Based on Olympus in-house testing.

Description of other features
• Picture mode and record mode with various setting capabilities
The colour matrix can be selected from sRGB and Adobe RGB, and the picture mode can be selected from Vivid, Natural (Default), Flat (Muted), Portrait, and Monotone. With the Vivid, Natural, Flat (Muted), and Portrait modes, the user can adjust contrast, sharpness and colour saturation in 5 steps. Even more precise setting is possible in the Monotone mode, which also allows the user to control the filter effect (Yellow, Red, Orange or Green) and the Picture tones (Neutral, Sepia, Blue, Purple and Green) of monotone images.

Image files can be saved in either RAW or JPEG formats. It is also possible to write both RAW and JPEG data simultaneously. JPEG file can be set by selecting the image size from Large, Medium or Small, and the compression rate from Super Fine, Fine, Normal and Basic.

• Gradation Auto for optimum over-/under-exposure control using the Shadow Adjustment Technology
With the Gradation set to Auto, the new Shadow Adjustment Technology optimally compensates for bright over-exposed highlights and dark under-exposed shadows providing natural-looking images that are closer to what you see with your own eyes. Other Gradation modes available include High Key, Normal (default) and Low Key.

• Loss-less compression of raw data without image degradation
High-speed raw data compression is possible without image degradation. For example, an image of about 17 MB can be compressed to about 11 MB with no loss of quality, allowing you to record more images in the same amount of storage space. * Data obtained using Olympus in-house reference images.

• Highly accurate 49-zone metering system
The E-3 uses an active pixel method in low light and a hybrid metering system with an integrating amplifier in bright light. This assures a wide photometric dynamic range even under complex lighting conditions for fast, precise metering. A new metering algorithm is used to stabilize the metering performance especially under low-lighted or highlighted subjects. The algorithm also adopts the notion of relation between AF focused point and AF metering value to improve the accuracy of metering.

• Secure grip for high mobility
The ergonomically designed body fits comfortably into the photographer’s hands, providing a natural grip for both two-hand and one-hand shooting. The large grip on the right side is complemented by a sub-grip that forms an inverse radius to ensure stability and ease of handling even when changing lenses frequently or shooting with a large lens.

• Control system with instant response to operations
The main dial/button is located where it is easiest to control while you’re shooting, allowing you to quickly adjust shutter speed, aperture and exposure compensation simply by shifting the dial, without having to visually check the dial position. All dials are positioned for easy access and each dial can be customized to control functions including aperture, shutter speed adjustment and menu transition method. For example, the function of the AEL/AFL button can be selected between AF and AE decision timing, the functions of the Fn (Function) buttons can also be selected, and even the functions of the AEL/AFL button and an Fn button can be switched. Together, these dials allow the camera to be adapted to the shooting style of each user, improving operability and facilitating quick response during shooting.

• Super Control Panel with excellent legibility and controllability
The Super Control Panel can be displayed on the rear-panel LCD monitor. Besides displaying current shooting and setting information, its intuitive GUI (Graphical User Interface) makes it easy to adjust or check settings using cross-cursor and OK buttons. An extra-large, easy-to-see LCD panel that displays the shutter speed, aperture and exposure compensation value is also provided on the top of the camera body.

• Built-in flash incorporating the commander function
Wireless control of multiple flashes is possible using the optional FL-50R and/or FL-36R flashes (announced at the same time as the E-3). No external commander is required because the built-in flash incorporates the commander function. Any flash operation, including the selection of activation/deactivation of up to 3 flash groups, the selection of flashing or FP flashing and correction of the flash light intensity, can be set using the Super Control Panel on the rear-panel LCD.

• Dual slots for choice of storage media
Two slots are provided for using a CompactFlash (CF Type I or II) or MicroDrive card and an xD-Picture card. Data can be copied between different media and a second card can be used to backup the main card used for recording.

Software
• “OLYMPUS Studio 2.1”

Features
OLYMPUS Studio 2.1 software has been designed specifically for use with digital cameras to support the workflow of professional photographers.
The software version will be upgraded to “2.1” following the release of the E-3.
This upgrade provides compatibility with raw exposure using unique new parameters and allows users to control new setting items on the E-3 from their PC, as well as to set wireless flashes.
A new skin (Professional) has been added to improve the ease of use of “OLYMPUS Studio 1.x”, which is well-regarded for its convenient picture display and selection.
A variety of other features including editing, printing and backup provide powerful support for the professional digital workflow.

Differences from OLYMPUS Studio 2.0
•Compatibility with the E-3.
•Addition of a new skin (Professional) optimized for display and selection of pictures.
•Compatibility with the IPTC information addition function by means of image loading, raw data exposure and batch processing.
•Addition of file information pop-up display.
•Addition of status display during background processing on the status bar.
•Addition of a function for specifying the processing to be executed after file saving.
•Addition of a function for direct image classification while observing the thumbnail display.

OLYMPUS Studio 2.1 Updater
To be announced in October 2007,

* OLYMPUS Studio 2.1 Updater can be installed using the [Update Software] function.
* OLYMPUS Master 2.04 and OLYMPUS Studio 2.1 (30-day trial version) are included in the E-3 package.


3 types of new interchangeable lens (two types of standard zoom lens and one super-telephoto lens) featuring Supersonic Wave Drive for quiet, ultra-fast AF

January 13, 2008

3 types of new interchangeable lens (two types of standard zoom lens and one super-telephoto lens) featuring Supersonic Wave Drive for quiet, ultra-fast AF

FourThirds System Standard Interchangeable Lenses
Featuring SWD (Supersonic Wave Drive) for quiet, ultra-fast autofocusing

ZUIKO DIGITAL ED 12-60mm f2.8-4.0 SWD
ZUIKO DIGITAL ED 50-200mm f2.8-3.5 SWD
ZUIKO DIGITAL ED 14-35mm f2.0 SWD

ZUIKO DIGITAL ED 12-60mm f2.8-4.0 SWD

ZUIKO DIGITAL ED 50-200mm
f2.8-3.5 SWD
ZUIKO DIGITAL ED 14-35mm f2.0 SWD

Olympus Imaging Corp. (President Masaharu Okubo) is pleased to announce that it will release three interchangeable lenses that comply with the FourThirds System Standard: the ZUIKO DIGITAL ED 12-60mm f2.8-4.0 SWD, the ZUIKO DIGITAL ED 50-200mm f2.8-3.5 SWD, and the ZUIKO DIGITAL ED 14-35mm f2.0 SWD. Incorporating Olympus’ newly developed industry-leading SWD (Supersonic Wave Drive), these lenses offer quiet, ultra-fast autofocusing. In combination with the just-announced E-3 digital SLR camera, these lenses will allow users to take advantage of the world’s fastest autofocusing speed*.

To ensure the best possible quality and precision, all three lenses will be manufactured at Tatsuno Plant (Kamiina-gun, Nagano, Japan) of Olympus Opto-Technology Co., Ltd., which is equipped with the most advanced production technology.

Products Outline
Product Name Launch Date
ZUIKO DIGITAL ED 12-60mm f2.8-4.0 SWD Nov. 23, 2007
ZUIKO DIGITAL ED 50-200mm f2.8-3.5 SWD Nov. 23, 2007
ZUIKO DIGITAL ED 14-35mm f2.0 SWD Spring 2008
* Among digital SLR cameras available as of October 17, 2007.
When the ZUIKO DIGITAL ED 12-60mm f2.8-4.0 SWD lens is used with the E-3 at a focal length of 60mm
(120mm: 35mm equivalent). Based on Olympus’s in-house measurement conditions.

ZUIKO DIGITAL ED 12-60mm f2.8-4.0 SWD

ZUIKO DIGITAL ED 12-60mm f2.8-4.0 SWD ZUIKO DIGITAL ED 12-60mm
f2.8-4.0 SWD on E-3

Product Outline
The ZUIKO DIGITAL ED 12-60mm f2.8-4.0 SWD is a high-performance standard zoom lens that features for the first time the SWD (Supersonic Wave Drive) autofocusing system and covers a zoom range equivalent to 24 to 120 mm on a 35 mm camera lens. Special optical glass elements are used to correct various types of aberrations, while the digital-dedicated design ensures high-definition performance with clear, crisp images from edge to edge. This lens also boasts impressive close-up shooting capability, allowing users to shoot from as close as 25 cm throughout the zoom range.

Autofocusing is powered by Olympus’s breakthrough SWD. Developed as the world’s fastest AF system, this extraordinary autofocusing drive provides both high speed and high precision while operating with lower noise than ever. Optimized for use with the concurrently released E-3 camera, this lens enables the E-3 to demonstrate the full power of its high-speed capability, providing the fastest autofocusing available in the world*1 using a standard zoom lens.

Main Features
SWD for ultra-fast autofocusing
The newly developed Olympus-original SWD has made possible an ultra-fast, whisper-quiet, high-precision AF system. Two compact, high-power supersonic wave drive devices drive autofocusing at an ultra-high speed by exciting unique elliptical oscillations, while an ultra-compact optical encoder detects and controls the lens drive position using direct rotation detection without a reduction gear, enabling extraordinary 1/1000 mm-order precision.

When used in combination with the new E-3, which features improved AF computation and lens-body communication rates, the SWD makes possible the fastest autofocusing in the world*1. *1 Among Standard-class interchangeable lenses for digital SLR cameras. Measurement with E-3 at a focal length of 60mm (120mm: 35mm equivalent). based on our in-house measuring standard. (As of Oct. 17, 2007, surveyed by Olympus).

High-performance 5x standard zoom lens with a zoom range equivalent to 24-120 mm
The Super ED (Extra-low Dispersion) lens element and three ED lense elements effectively correct the chromatic aberration produced by magnification on the wide-angle side and axial chromatic aberration on the telescopic side, while the asphericity of the lenses provides compatibility between size reduction and high picture quality. The digital-dedicated design ensures high imaging performance with one-step higher sharpness and contrast throughout the zoom range, while the lens coating is optimized to reduce glare when shooting against the light and to minimize ghosts and flare. Wide angle capability equivalent to 24 mm on a 35 mm camera lens makes possible dynamic, wide-perspective landscape photography.
Close-up shooting from as close as 25 cm throughout the zoom range
The focusing system uses floating and inner focusing mechanisms to provide a minimum shooting distance of 25 cm throughout the zoom range. This dramatically enhances perspective at the wide-angle end and close-ups of main subject at the telescopic end. With a maximum shooting magnification of 0.28x (equivalent to 0.56x on a 35 mm camera lens), this lens out-performs any other in its class (large-aperture zoom lenses with wide-angle coverage).
Other Features
Mechanically interlocked manual focusing mechanism
Mechanical interlocking of the manual focusing mechanism allows smooth, natural manual focusing with an extremely high level of precision. Seamless switching from AF to MF is possible at any time thanks to the Full-Time Manual Focusing function,
Circular aperture mechanism
The circular aperture makes it possible to create a smooth, uniform, aesthetically pleasing blur.
Mechanically interlocked manual focusing mechanism
To support photography in the extreme conditions often faced by professionals, the external finish is sealed at multiple points for maximum protection from dust and spray.
ZUIKO DIGITAL ED 50-200mm f2.8-3.5 SWD

ZUIKO DIGITAL ED 50-200mm f2.8-3.5 SWD ZUIKO DIGITAL ED 50-200mm
f2.8-3.5 SWD on E-3

Product Outline
The ZUIKO DIGITAL ED 50-200mm f2.8-3.5 SWD is a high-performance super-telescopic zoom lens that features for the first time the SWD (Supersonic Wave Drive) autofocusing system and covers a zoom range equivalent to 100 to 400 mm of a 35 mm camera lens. ED lens elements are used extensively to correct the color blurring that can occur when telescopic lenses are extended to their maximum focal length, while the digital-dedicated design ensures high-definition performance with clear, crisp images from edge to edge. Close-up shooting capability is also superb, with a minimum shooting distance of just 1.2 meters throughout the zoom range.

Autofocusing is powered by Olympus’s breakthrough SWD, enabling this lens to achieve an AF speed about two times faster* than our previous ED 50-200mm f2.8-3.5 model. The ideal partner for the concurrently released E-3 camera, this lens maximizes the E-3’s high-speed autofocusing capability.

* Measurement based on our in-house measuring standard.

Main Features
SWD for ultra-fast autofocusing
The newly developed Olympus-original SWD has made possible an ultra-fast, whisper-quiet, high-precision AF system. Two compact, high-power supersonic wave drive devices drive autofocusing at an ultra-high speed by exciting unique elliptical oscillations, while an ultra-compact optical encoder detects and controls the lens drive position using direct rotation detection without a reduction gear, enabling extraordinary 1/1000 mm-order precision.

The AF speed is about 2 times*1 the previous ED 50-200mm f2.8-3.5 model. With its high speed and superior tracking capability, this lens is ideal for sports photography and outdoor shooting applications. *1 Measurement based on our in-house measuring standard

High-performance 4x super-telescopic range covering a zoom range equivalent to 100 to 400 mm
Three ED lens elements are used to correct the color blurring noticeable with telescopic lenses at maximum. Best-in-class f2.8-3.5 brightness and high picture quality combine to ensure high imaging performance with improved sharpness and contrast all over the zooming range. An improved lens coating reduces glare when shooting against the light and minimizes ghosts and flare. In addition, with coverage that extends to the super-telescopic domain equivalent to 400 mm on a 35 mm camera lens, this lens makes it possible to capture the motion of a distant subject or take spectacular landscape images by taking advantage of the compression effect produced by the super-telescopic lens.

With the simultaneous release of the EC-20 teleconverter lens, you’ll easily be able to boost telescopic capability to a field angle equivalent to 800 mm.
Close-up shooting from as close as 1.2 m throughout the zoom range
The focusing system uses floating and inner focusing mechanisms to provide a minimum shooting distance of 1.2 m throughout the zoom range. With a maximum shooting magnification of 0.21x (equivalent to 0.42x on a 35 mm camera lens), this lens out-performs any other in its class (large-aperture zoom lenses capable of covering the super-telescopic domain). This powerful close-up capability makes it easy to capture close-ups of blossoming flower or a resting butterfly that would fly away if you approached too closely.
Other Features
Mechanically interlocked manual focusing mechanism
Mechanical interlocking of the manual focusing mechanism allows smooth, natural manual focusing with an extremely high level of precision. Seamless switching from AF to MF is possible at any time thanks to the Full-Time Manual Focusing function,
Circular aperture mechanism
The circular aperture makes it possible to create a smooth, uniform, aesthetically pleasing blur.
Large lens hood with a polarization filter adjustment window
The lens hood has a sliding window to facilitate rotation of the polarization filter if one is used.
Reliable dust-proof/drip-proof mechanism
To support photography in the extreme conditions often faced by professionals, the external finish is sealed at multiple points for maximum protection from dust and spray.
ZUIKO DIGITAL ED 14-35mm f2.0 SWD

ZUIKO DIGITAL ED 14-35mm f2.0 SWD ZUIKO DIGITAL ED 14-35mm
f2.0 SWD on E-3

Product Outline
The ZUIKO DIGITAL ED 14-35mm f2.0 SWD is the world’s first standard zoom lens to feature a large f2.0 aperture *1. Boasting industry-leading imaging performance, this lens is a worthy addition to our Super High Grade (SHG) series. Together with the ED 7-14mm f4.0, ED 35-100mm f2.0 and ED 90-250mm f2.8 lenses, this lens completes our series of professional zoom lenses with fixed F-values.

The flagship of the ZUIKO DIGITAL series, this lens was developed to meet the requirements of the most demanding professionals. With features like the best possible image quality, reliable dust-/drip-proofing, Olympus’s exclusive SWD-driven ultra-fast AF system, a mechanically interlocked manual focusing mechanism, and a large, flower-shaped hood with a polarization filter control window, this lens offers the reliable, trouble-free performance you need to express yourself with confidence.

With its unique f2 aperture and a zoom range equivalent to 28 to 200 mm on a 35 mm camera lens, this lens epitomizes the versatility, power and creative freedom made possible by the FourThirds System.

*1 Among interchangeable lenses for digital SLR cameras. (Survey by Olympus).

Main Features
Standard lens with world-first f2.0 aperture
A professional type standard zoom lens with high f2.0 brightness throughout a zoom range equivalent to 28-70 mm of 35 mm camera lenses, this lens makes extensive use of ED and aspheric lens elements to eliminate chromatic aberrations and distortion, this lens boasts the highest imaging performance in our lens lineup, performance that is possible only with the FourThirds System. Other benefits of this superb lens include a focusing system that uses floating and inner focusing mechanisms to enable close-up shooting capability as close as 35 cm across the range — the best performance available in this class of professional lenses.

Together with the high-speed shutter, as well as the soft, beautiful blur proper to the large f2 aperture, these features set this high-definition standard zoom lens apart from the rest, making it ideal for almost any application — from landscapes and portraits to indoor shooting and photo-journalism.
SWD for ultra-fast autofocusing
The newly developed Olympus-original SWD has made possible an ultra-fast, whisper-quiet, high-precision AF system. Two compact, high-power supersonic wave drive devices drive autofocusing at an ultra-high speed by exciting unique elliptical oscillations, while an ultra-compact optical encoder detects and controls the lens drive position using direct rotation detection without a reduction gear, enabling extraordinary 1/1000 mm-order precision.


New accessories for Olympus E-system and digital SLR camera E-3

January 13, 2008

New accessories for Olympus E-system and digital SLR camera E-3

Including flashes with wireless-multi-flashing capability, eye cups with diopter-correcting capability,
and dedicated power battery holder for model E-3

Olympus Introduces New Accessories for Olympus E-System
Interchangeable-Lens D-SLR Cameras

Olympus Imaging Corporation (President Masaharu Okubo) has announced plans for the release of accessories, including electronic flahes, eye cups and a power battery holder, for the Olympus E-System of interchangeable-lens digital SLR cameras.

The new FL-50R and FL-36R Electronic Flashes add wireless multi-flash photography capability (when used with the forthcoming E-3 D-SLR camera). To help users make the most of the outstanding performance available from these new flashes, Olympus will also be releasing a variety of accessories to expand, enhance, and improve their lighting effects.

Also scheduled for release this year are the DE-P3 and DE-N3 Diopter-Correcting Eye Cups, which extend the diopter correction range towards the positive side and negative side respectively. When these eye cups are used, the diopter correction range of the camera body can be extended to cover from -6 to +4m-1.

In addition, Olympus also plans to release various dedicated accessories for the E-3 camera at the same time as the camera. These include the HLD-4 Power Battery Holder, which can hold up to two Lithium Ion Batteries BLM-1 together with the same battery accommodated in the E-3 body, the CS-7SH Semi-Hard Case, and the FS-3 Focusing Screen* featuring a grid matte screen.

Release Information
Common accessories for Olympus E-System Cameras

Product Name Release Schedule
Electronic Flash FL-50R Nov. 23 , 2007
FL-36R Dec. 2007
Diopter-Correcting Eye Cup DE-P3 (for positive correction extension) Nov. 23 , 2007
DE-N3 (for negative correction extension)
Eye Cup EP-7
Grip Strap GS-3

E-3-dedicated accessories

Product Name Release Schedule
Power Battery Holder HLD-4 Nov. 23 , 2007
Semi Hard Case CS-7SH
Product Name Release Schedule
Focusing Screen FS-3 Nov. 23 , 2007
* Focusing Screen FS-3 can be purchased or serviced for replacement only at an Olympus service agent or Olympus Plaza.

Common accessories for Olympus E-System Cameras
[ Electronic Flashes FL-50R & FL-36R ]

FL-50R FL-36R

Product Outline
In the past, when the film camera was dominant, wireless multi-flash photography tended to be restricted only to professional photographer with the requisite knowledge and experience. However, with the arrival of the digital age, the ability to check pictures immediately after shooting them has greatly mitigated the risk of failure, helping to make wireless multi-flash photography increasingly popular among amateurs as well as professionals.

The advantages of wireless and multi-flash operations lie in the reduction in the size and volume of the equipment and the easy creation of effective lighting thanks to easy setting.

Also new on the FL-50R and FL-36R are also compatible with the “Olympus Wireless RC Flash System” based on the “RC data transfer” wireless communication format developed originally by Olympus. This makes possible versatile wireless multi-flash photography when combined with the E-3 D-SLR camera that will be released at the same time.

(Note) The E3 is the only camera compatible with the Olympus Wireless RC Flash System as of October 2007. The traditional clip-on flash system is usable with any camera model.

Main Feature
FL-50R/FL-36R common features

Wireless multi-flash photography
Made possible by the implementation of compatibility with the “Olympus Wireless RC Flash System” based on the Olympus-original “RC data transfer” wireless communication format, this function is available when these flashes are used with the new E-3 D-SLR camera. Three wireless flashing control groups can be set up independently so that control of multiple flashes is possible even in an environment in which both the FL-50R and FL-36R coexist. In addition, four information channels are available to prevent interference with the control of other users. Any of the flashing modes available with the clip-on flash system (TTL-AUTO/AUTO/MANUAL/FP TTL-AUTO/FP MANUAL) can be used and the intensities of different flash groups can be set according to the user’s preference.
When these flashes are used in combination with the new E-3 D-SLR camera, which features a commander function incorporated in the built-in flash, wireless multi-flash photography is possible without using an outside commander. This system also ensures the same body balance as in normal photography.
In addition, the centralized control/display system makes it possible to enter and check all of the selected items on the Super Control Panel directly on the back of the camera body. This ensures excellent operability and mobility without stress for the user.

Slave function
The slave function allows these flashes to be used with other Olympus SLR cameras with manual flashing capability and SP Series compact cameras with slave mode operation capability. In addition, they can also be interlocked with a large strobe in the studio.
FL-50R unique features

High performance thanks to digital-dedicated design
Exclusively designed for digital, the light emitting and brightness control circuitry achieve uniform irradiation in the picture area and high brightness control accuracy. The FL-50R has a rotary head that can be rotated in four directions. Thanks to the high light intensity, the guide number is as high as 28 at 12 mm (equivalent to 24 mm with 35 mm camera) and 50 at 42 mm (equivalent to 85 mm with 35 mm camera) (when the ISO speed is 100).
The irradiation angle is set either by automatic zooming according to the interchangeable lens or by manual setting, while the built-in wide panel makes it possible to effectively cover the wide irradiation angle required with a focal distance of 8 mm (equivalent to 16 mm with 35 mm camera).
When the SHV-1 Flash High-Voltage Set (optionally available) is used, it is possible to charge the flash within less than 1.3 second.

Accessories for enhanced lighting effects
For enhanced lighting effects, the FL-50R comes with FLBA-1 Bounce Adapter and FLRA-1 Reflected Adapter as standard accessories. The FLBA-1 mounts on the flash head and diffuses the irradiation light to soften the bounce light by attenuate the contours of shadows produced in bounce shooting.
The FLRA-1 mounts on the flash head using a special rubber belt. It not only provides a catch light effect, but also softens the effect of the bounce lighting by offering auxiliary frontal irradiation to eliminate the shadows produced in bounce shooting. It can mount on the shorter edge of the flash head as well as on the longer edge. This allows it to be used in both ceiling bouncing in vertical shooting and wall bouncing in horizontal shooting, and makes it possible to take advantage of bounce lighting in a much wider range of shooting situations.
FL-36R unique features

High performance in a compact unit thanks to digital-dedicated design
Exclusively designed for digital, the light emitting and brightness control circuitry achieve uniform irradiation in the picture area and high brightness control accuracy. The FL-36R has a rotary head that can be rotated in four directions. The guide number is 20 at 12 mm (equivalent to 24 mm with 35 mm camera) and 36 at 42 mm (equivalent to 85 mm with 35 mm camera) (when the ISO speed is 100).
The irradiation angle is set either by automatic zooming according to the interchangeable lens or by manual setting, while the built-in wide panel makes it possible to effectively cover the wide irradiation angle required with a focal distance of 8 mm (equivalent to 16 mm with 35 mm cameras).
Powered by two “AA-size” batteries, the FL-36R exemplifies the compatibility of high performance and compact size.
Compatibility FL-50R FL-36R
E-1 Clip-on Clip-on
E-3 Clip-on / Wireless Clip-on / Wireless
E-300 Clip-on Clip-on
E-500 Clip-on Clip-on
E-330 Clip-on Clip-on
E-400 Clip-on Clip-on
E-410 Clip-on Clip-on
E-510 Clip-on Clip-on

Accessories for Electronic Flashes FL-50R/FL-36R
Product Name Release Schedule
Bounce Adapter FLBA-1
(Provided as standard with FL-50R) Nov. 23, 2007
Reflector Adapter FLRA-1
(Provided as standard with FL-50R)
Flash Stand FLST-1
(Provided as standard with FL-50R/FL-36R)

FLBA-1 FLRA-1 FLST-1

Bounce Adapter FLBA-1
The FLBA-1 mounts on the flash head and diffuses the irradiation light to soften the bounce lighting by attenuating the contours of shadows produced in bounce shooting. It can also mount on the previous FL-50 Electronic Flash.

Reflector Adapter FLRA-1
The FLRA-1 not only provides a catch light effect, but also softens the effect of bounce lighting by providing auxiliary frontal irradiation to eliminate the shadows produced in bounce shooting. It can be mounted on the shorter edge of the flash head as well as on the longer edge. This allows it to be used in both ceiling bouncing in vertical shooting and wall bouncing in horizontal shooting, and makes it possible to take advantage of bounce lighting in a much wider range of shooting situations. The FLRA-1 can also be mounted on the previous FL-50 and FL-36 Electronic Flashes, as well as on the newly released FL-36R Electronic Flash.

Flash Stand FLST-1
The FLST-1 is an easy-to-install flash stand equipped with highly durable metallic screws. It is designed for use with both the FL-50R and FL-36R.

[ Diopter-Correcting Eye Cups ]
DE-P3 (for positive correction extension) & DE-N3 (for negative correction extension)

DE-P3
(for positive correction extension) DE-N3
(for negative correction extension) EP-7

Product Outline
Previous Olympus E-Series cameras had a diopter adjustment range between -3 and +1m-1, but many users wanted diopter correction with a wider range. To meet their requirements for a more precise viewfinder image, we have developed new and more advanced diopter-correcting eye cups.
In order to ensure coverage of the total diopter correction range from -6 to +4m-1, two types of diopter-correcting eye cups will be released. These will ensure an accurate, stable viewfinder image that corresponds with the user’s eyesight.

Main Features
Diopter-Correcting Eye Cup DE-P3 (for positive correction extension)
The DE-P3 provides diopter extension in the positive direction by shifting the diopter by +3m-1. When installed on the viewfinder eyepiece, the diopter can be extended up to +4m-1 so that even farsighted users can see the viewfinder images clearly. The DE-P3 is a large-sized eye cup with an easy-to-attach/detach slide-in type mechanism. To help screen out extraneous light (including sunlight) the cup is made of a soft rubber material that is comfortable and eye-friendly.

Diopter-Correcting Eye Cup DE-N3 (for negative correction extension)
The DE-B3 provides diopter extension in the negative direction by shifting the diopter by -3m-1. When installed on the viewfinder eyepiece, the diopter can be extended down to -6m-1 so that even shortsighted users can see the viewfinder images clearly.
Like the DE-P3, the DE-N3 is also a large-sized eye cup with an easy-to-attach/detach slide-in type mechanism. To help screen out extraneous light (including sunlight) the cup is made of a soft rubber material that is comfortable and eye-friendly.

Eye Cup EP-7
The EP-7 is a large-size eye cup with slide-in design for easy attaching. Suitable for users who wear glasses while shooting. Provided as standard with the E-3.

* These eye cups cannot be attached to the E-1. They are compatible with any E-System camera body except for the E-1 as shown below.
Compatibility DE-P3 DE-N3 EP-7
E-1 No No No
E-3 Yes Yes Yes
E-300 Yes Yes Yes
E-500 Yes Yes Yes
E-330 Yes Yes Yes
E-400 Yes Yes Yes
E-410 Yes Yes Yes
E-510 Yes Yes Yes

[Grip Strap GS-3]

GS-3

The GS-3 grip strap makes it easier to hold the camera when the HLD-4 Power Battery Holder is used in combination with the E-3 camera. The GS-3 strap can also be attached to FP-1 Flash Power Grip.

[ E-3-dedicated accessories ]

HLD-4 AABH-1

CS-7SH FS-3

Power Battery Holder HLD-4
Main Features
Excellent operability in vertical shooting
In addition to a shutter button for vertical shooting, a 2-button, 2-dial control system is provided to ensure the same operability as in horizontal shooting.

Reliable dust/drip-proof mechanism
The exterior is sealed at several points to provide dust- and drip-proof performance at the same level as the E-3 camera body. This ensures strong support for photography even under severe conditions.

Versatile battery system
To deal with a large shooting volume, the HLD-4 holds up to two BLM-1 Lithium Ion Batteries. These are the same as the battery used in the E-3 camera body. The AABH-1 AA-size Battery Holder is also provided to enable use of easily available AA-size batteries while traveling or in the case of an emergency.
Accessories for Power Battery Holder HLD-4
Product Name Release Schedule
“AA-size” Battery Holder AABH-1
(Provided as standard with HLD-4) Nov. 23, 2007

AA-size Battery Holder AABH-1
Specially designed to accommodate AA-size batteries, the AABH01 battery holder can be used with the HLD-4 in place of the BLM-1 type rechargeable batteries in situations in which recharging is difficult such as when traveling or in the case of an emergency.

Semi-Hard Case CS-7SH
The CS-7SH is a dedicated semi-hard case designed to accommodate the E-3 camera and an interchangeable lens (*) such as the ZUIKO DIGITAL ED 12-60mm F2.8-4.0 SWD lens. The case provides excellent shock and impact protection for the camera and lens.

Focusing Screen FS-3
The FS-3 is a focusing screen with a grid matte screen, on which the image area is divided into 4 x 6 areas. The bright screen facilitates focusing and makes it easier to frame shots with horizontal/vertical check capability in landscape shooting. It also enables accurate duplication of printed photos with the macro lens.

* Focusing Screen FS-3 can be purchased or serviced for replacement only at an Olympus service agent or Olympus Plaza.

World’s fastest AF speed New digital SLR camera E-3—providing spend, image quality and reliability at the highest level
3 types of new interchangeable lens (two types of standard zoom lens and one super-telephoto lens) featuring Supersonic Wave Drive for quiet, ultra-fast AF
New high and double performance teleconverter lens, ZUIKO DIGITAL 2x Teleconverter EC-20


ZUIKO DIGITAL 2x Teleconverter EC-20

January 13, 2008

ZUIKO DIGITAL 2x Teleconverter EC-20
Olympus Imaging Corp. (President Masaharu Okubo) is pleased to announce that it will release the ZUIKO DIGITAL 2x Teleconverter EC-20, an ultracompact, high-performance teleconverter lens capable of doubling the focal length of the master lens.

The ZUIKO DIGITAL 2x Teleconverter EC-20 can be mounted on any ZUIKO DIGITAL lens, dramatically extending lens performance and putting more subjects within the photographer’s range without affecting mobility or ease of use.

Complementing the already available ZUIKO DIGITAL 1.4x Teleconverter EC-14, the EC-20 adds new versatility to our ZUIKO DIGITAL lineup, providing a convenient, cost-effective solution to the demands of telescopic shooting, as well as wide-angle macro and ultra-high-magnification shooting.

Products Outline
Product Name Release
ZUIKO DIGITAL 2x Teleconverter EC-20 Nov. 23, 2007

Main Features
1. Fits on any ZUIKO DIGITAL interchangeable lens
The ZUIKO DIGITAL 2x Teleconverter EC-20 can be attached to any ZUIKO DIGITAL interchangeable lens. The ability to double*1 the focal length of the master lens using minimum equipment is very convenient in situations that involve a lot of traveling or large amounts of baggage, such as nature shooting tours, safaris, and other applications where telescopic lenses are frequently used.

In addition to providing a highly mobile, cost-effective telescopic shooting solution, doubling*1 the focal length and shooting magnification of the master lens makes it possible for photographers to express themselves in new and innovative ways, creating dramatic new compositions that are possible only with ZUIKO DIGITAL cameras. By attaching the converter to a fisheye or macro lens, photographers will be able to take advantage of super wide-angle macro or ultra-high-magnification shooting. A “must” for any photographer who wants maximum shooting flexibility at his fingertips.

*1 When the teleconverter is used, the effective F-number of the lens is reduced by 2 steps.
2. Digital-dedicated design for high picture quality and compact size
The digital-dedicated design is used to double the focal length of the master lens while maintaining the best possible imaging performance. Although it is commonly believed that a 2x teleconverter degrades optical performance more than a 1.4x teleconverter, the new ZUIKO DIGITAL 2x Teleconverter EC-20 maintains original performance at a level that’s as good as or better than the EC-14, which has already gained a solid reputation for high picture quality. Clear evidence of the outstanding performance of this converter is also demonstrated by its MTF (Modulation Transfer Function) curves*2.

Featuring 7 elements in 5 groups, with a layout optimized to minimize size, this teleconverter is only 41 mm thick. This compact design assures maximum portability and makes it easy for photographers to expand their shooting capabilities with minimal equipment and at minimal cost.

*2 Our website lists the MTF curves of (1) ED 300mm f2.8, (2) ED 300mm f2.8 + EC-14 and (3) ED 300mm f2.8 +EC-20.
3. Reliable dust-proof/drip-proof mechanism
To support photography in the extreme conditions often faced by professionals, the external finish is sealed at multiple points for maximum protection from dust and spray.

ZUIKO DIGITL 2x Teleconverter EC-20 Specification
Focal Length
(35mm equivalent Focal Length) 2x of the attached lens
(equivalent to 4x of the attached lens)
Lens construction 7 Elements in 5 Groups
Dust & Drip Proof Yes
Maximum Image Magnification
(35mm equivalent Max. Image Magnification) 2x of the attached lens
(equivalent to 4x of the attached lens)
Dimension Diameter 68x41mm
Weight 225g
Compatibility can be attached to any ZUIKO DIGITAL interchangeable lens
Box Contents Lens Cap(BC-1), Lens Rear Cap(LR-1),
Lens Case(LSC-0814), Instruction Manual,
Olympus Worldwide Warranty Card

Specifications and design are subject to change without notice.

Related link
World’s fastest AF speed New digital SLR camera E-3—providing spend, image quality and reliability at the highest level
3 types of new interchangeable lens (two types of standard zoom lens and one super-telephoto lens) featuring Supersonic Wave Drive for quiet, ultra-fast AF
New accessories for Olympus E-system and digital SLR camera E-3


Olympus Restructures its Life Science Business in Europe

January 13, 2008

Olympus Restructures its Life Science Business in Europe

Olympus Restructures its Life Science Business in Europe
– New Companies Established to Contribute to Global Development and Manufacturing and Provide Marketing and Sales Functions in Europe –

The headquarters of Olympus Life Science Research Europa GmbH

Olympus Corporation (President: Tsuyoshi Kikukawa) has restructured its Hamburg-based German consolidated subsidiary, Olympus Life and Material Science Europa GmbH, which handles the development, manufacture and sales of life science products. Its has also established two new companies, Olympus Life Science Research Europa GmbH and Olympus Life Science Europa Gmbh, with their headquarters in Munich and Hamburg, respectively. The aim of these changes is to strengthen marketing and sales systems for the Olympus Group’s life science business in Europe, and to enhance global development and manufacturing capabilities. The two new companies have been operating since October 1.

As the Olympus Group’s headquarters for the life science business in Europe, Olympus Life and Material Science Europa has long been involved in global development and manufacturing, in addition to its role in marketing and sales within Europe. The recent restructuring and the establishment of the new company will clarify responsibilities in these areas. The changes will also allow closer collaboration with Olympus Corporation, as the Group’s headquarters, in the development of next-generation healthcare products.

The Olympus Group’s four development and manufacturing bases in Germany which were previously located in various parts of southern Germany, have been integrated at the Munich headquarters of Olympus Life Science Research Europa GmbH. This relocation will improve the efficiency of development and manufacturing operations and facilitate the sharing of infrastructure and administrative services.

Profile of New Companies
Name Olympus Life Science Research Europa GmbH Olympus Life Science Europa GmbH
Capital 5.2 million euros 25,000 euros
Ownership structure Wholly owned by Olympus Europa GmbH Wholly owned by Olympus Europa GmbH
Head office Sauerbruchstrasse 50, 81377 Munich / Germany Wendenstrasse 14-18, 20097 Hamburg / Germany
Representative Dr. Helmut Koehler Dr. Helmut Koehler
Activities Development and manufacture of clinical analyzers and reagents and biotechnology related systems Marketing and sales of life science products in Europe
Start of business October 1, 2007 October 1, 2007
Employees Approximately 500 Approximately 100
Sites Hamburg Office, Ireland Branch

*The company names and product names specified in this release are the trademarks or registered trademarks of each company.