A New High Picture Quality Digital SLR The DMC-L10

January 16, 2008

A New High Picture Quality Digital SLR
The DMC-L10
Featuring a 2.5-inch Large Free- Angle LCD for Full-time Live View
Panasonic has unveiled today its second digital single-lens reflex camera (SLR) the DMC-L10 with a new interchangeable lens. The DMC-L10 features an advanced 2.5-inch free angle LCD for full time live view that offers 270 degree rotation and a versatile shooting style. A 10.1-megapixel Live MOS Sensor provides the beautiful images with delicate gradation and wide dynamic range. Dust reduction with a Supersonic Wave Filter system prevents dust from attaching to the sensor to degrade the pictures. The superb image processor, Venus Engine III, boasts a high quality image rendering and high speed response.
The DMC-L10 adopts the open format of the Four Thirds system for its lens mount because it is developed exclusively for digital SLR. Drawing on leading technologies while defying any stereotype ideas in SLR cameras, Panasonic aims to provide an emotional excitement of true-to-life photographic images to be in line with the digital age.
The DMC-L10 comes equipped with a LEICA D VARIO-ELMAR 14-50mm / F3.8-5.6 ASPH./ MEGA O.I.S. lens designed specifically for a digital SLR camera to be sold as a kit, the DMC-L10K.
The DMC-L10 features an advanced free-angle 2.5-inch large LCD for full-time live view and it dramatically changes the digital SLR shooting style. You do not have to get down on bended knee, nor have to lie flat on the ground. You can see the subject even while holding the camera up high with your arms stretched. The full-time live view further gives users more shooting flexibility and greater convenience that have never been achieved by conventional digital SLR cameras without live view capability. The DMC-L10 incorporates a Face Detection and Intelligent ISO Control function first in digital SLR cameras*. The face detection system detects human faces and sets a focus and appropriate exposure to capture a face clearly and well exposed. The Intelligent ISO Control function detects and meters the movement of the subject and sets the suitable ISO setting and the shutter speed according to the amount of the movement to suppress the generation of motion-blur in the picture. The live view lets the users check the outcome image in advance after compensating the exposure or adjusting the white balance. Furthermore, the DMC-L10 provides options of picture taste with the function called Film Mode and users can select the mode that takes the best advantage of the scene. All these settings can be confirmed before you take the picture and the result is always as you intended. Further options are given with the aspect ratio set alternatively to 4:3, 3:2 and 16:9 aspect ratios according to the situation. Taking the horizontal and vertical lines in the picture is facilitated by the guide line to be displayed on the LCD for deciding the composition of the image. It also allows extra magnification beyond the zoom power of the lens with Extra Optical Zoom which extends the zoom range utilizing the 10.1-megapixel large Live MOS sensor when setting the recording resolution smaller and with the digital zoom.
*As of August 30, 2007
Just putting a live view function into the digital SLR is not going to perfect the camera and that is why the DMC-L10 adopts advanced hybrid-type AF system. A phase difference AF system works for shooting through a viewfinder while contrast AF system best supports the shooting using the live view. This is also the case with AE. A high speed, high precision TTL full aperture light metering by 49 zones multi-pattern sensing system is available for shooting through the viewfinder. On the other hand for the shooting with live view, exposure can be metered and set using the Live MOS sensor for light metering to take the whole picture information and evaluate it by 256 zones multi-pattern sensing system and gives a well-balanced exposure as a whole image.
The DMC-L10 incorporates a variety of functions that build a bridge for the potential user of digital SLR to take a first step in a world of real creative photography or for existing users who have not been able to take best advantage of their conventional digital SLR cameras. Spinning the Mode Dial on top of the camera directly points you to the frequently used settings including Auto mode, each P/A/S/M mode, and five frequently-used scene modes and one custom mode that you can pre-set for your own preference. The scene modes that can be directly activated by the mode dial includes Portrait, Scenery, Macro, Sports and Night Portrait mode and each of them further has options of finer settings to be called Advanced Scene Mode, which allows users easily take intended pictures according to the situation or specific photographic idea.
The DMC-L10 is especially designed for the consumer who is familiar with compact digital cameras and would like to experience the enjoyment of digital SLR photography, but also for the ambitious photographer who wishes to take more beautiful pictures.
1. Drastic Change in a Shooting Style – Free Angle 2.5-inch Large LCD for Full-time Live View
The full-time live view function on the LCD proposes a dramatic change in the shooting style of digital SLR cameras. The DMC-L10’s 2.5-inch large LCD offers 270 degree rotation and a versatile shooting style even in situations when looking into the viewfinder is not easy. This free angle LCD also features an Auto Power LCD function that offers an automatic brightness level control function according to the light condition to secure clear view even under the strong sunlight.

In addition to the above, full-time live view further gives users more shooting flexibility and greater convenience. The DMC-L10 incorporates a Face Detection and Intelligent ISO Control function, first in any digital SLR camera*. The face detection system detects human faces and sets a focus and appropriate exposure to capture a face clearly and beautifully lit. The Intelligent ISO Control function detects and meter the movement of the subject and sets the suitable ISO setting and the shutter speed according to the amount of the movement to suppress the generation of motion-blur in the picture.
*As of August 30, 2007
The live view lets the users check the outcome image in advance after compensating the exposure or adjusting the white balance. The white balance can be adjusted in the area of two-axis of coordinates precisely. Furthermore, the DMC-L10 provides options of picture taste with the function called Film Mode. Each analog film has its characteristics such as with colour, contrast, gradation and which affects on the outcome of the picture, in other words, it is one of the ways of expression. With the DMC-L10, the Film Mode allows you to choose the one that takes the best advantage of the scene or the subject you take out of a total of nine film modes including Standard, Dynamic, Nature, Smooth, Nostalgic, Vibrant, Standard B/W, Dynamic B/W and Smooth B/W, with capability of fine adjustment of contrast, sharpness, saturation and noise reduction. All these settings can be confirmed before you take the picture and the result is always as you intended.
Further options are given with the aspect ratio set alternatively to 4:3, 3:2 and 16:9 aspect ratios according to the situation. As a leader in the flat panel display market, Panasonic has been proposing further enjoyment of photography, by viewing the dynamic photos you take in HD (high-definition) 1920 x 1080 resolution image size on 16:9 wide screens.
Taking the horizontal and vertical lines in the picture is facilitated by guide lines to decide the composition of the picture and you can further choose to move the guide line to fit any patterns of composition.
It also allows extra magnification beyond the zoom power of the lens with Max. 1.8x Extra Optical Zoom which extends the zoom range utilizing the 10.1-megapixel large Live MOS sensor when setting the recording resolution smaller and with the 2x to 4x digital zoom.
In conventional digital SLR cameras, the live image could be seen only through the view finder and the LCD existed just for the playback of images once taken. But with the DMC-L10, any trials of setting, adjustment and effect can be checked beforehand, thus the picture would not disappoint you due to the gap of photographers’ intention and its result.
2. A Fusion of Technologies – Advanced Hybrid AF System Made Possible by Contrast AF*
Conventionally, only phase difference AF is believed to be the method of AF for digital SLRs, but Panasonic dares to add the contrast AF method to make the L10’s AF one of the most advanced hybrid AF system in industry. A TTL phase difference detection system works for shooting through a viewfinder while contrast AF system best supports the shooting using the live view. This is also the case with AE. A high speed, high precision TTL full aperture light metering by 49 zones multi-pattern sensing system is available for shooting through the viewfinder. On the other hand for the shooting with live view, exposure can be metered and set using the Live MOS sensor for light metering to take the whole picture information and evaluate it by 256 zones multi-pattern sensing system to give a well-balanced exposure as a whole image.
Human faces are always picturesque and that’s why more compact digital cameras incorporate face detection function to capture them with more clarity and beauty. Panasonic applies this feature into a digital SLR for the first time in the world as the Face Detection AF/AE function**. The newly added Face Detection system helps the camera to recognize a human face to capture it bright and clear. Up to 15 human faces can be detected simultaneously. The detection keeps working on the faces even if subjects are moving so that the time for AF is minimized before you click away the shutter.
To match the shooting situation and subject’s position, the user can select from six auto-focusing methods: Face Detection, 9-point, Multi, 3-point, 1-point and Spot. With the 1-point AF or spot AF method, the auto-focusing area can be chosen from as many as 11 points. Various group area patterns can also be selected in the new Multi method.
In manual focus, you can enlarge the specific part of the subject on the LCD and also freely move the magnified area for easy framing, which is especially handy when using a tripod.
**Contrast AF is supported with the use of LEICA D VARIO-ELMAR 14-50mm/F3.8-5.6 ASPH./MEGA O.I.S. and LEICA D VARIO-ELMAR 14-150mm/ F3.5-5.6 ASPH./ MEGA O.I.S. as of August 30, 2007.
**As of August 30, 2007
3. The New 10.1-Megapixel Live MOS Sensor and the Venus Engine III for the Superior Picture Quality
The Live MOS sensor used in the DMC-L10 provides the beautiful images with delicate gradation and wide dynamic range that only a CCD image sensor can provide while achieving low energy consumption which is a feature of CMOS sensors. By incorporating the 2.2µm pixel technology, Panasonic succeeded in the mass production of a miniaturized circuit that sustains the same light receiving area as the sensor of 7.5-megapixel. In addition, the efficiency of light reception is raised at the same time, to keep the sensitivity as high as that of 7.5-megapixel despite the decreased pixel area. Also, photodiodes embedded deeply in the silicon layer create a structure that suppresses noise generated on the substrate surface. As a result, the white-spot pixel defects and textual roughness that often characterize images captured in shooting at higher ISO are minimized thanks to the incorporation of newly developed noise reduction circuit, so the pictures are clear and beautiful.
The Venus Engine III is an image processing LSI developed by Panasonic to maximise the performance of the Leica D lens and Live MOS sensor. This advanced LSI not only helps reproduce images with outstanding resolution, superior colour and detailed gradation, it also distinguishes chromatic noise from luminance noise and selectively reduces the chromatic noise, one of the chief sources of image quality problems. This helps the DMC-L10 deliver the superb image rendering one expects from a quality SLR camera.
4. Dust Reduction System
One of the most critical issues with digital SLR cameras with interchangeable lenses is the possibility of dust entering the camera body during lens changes. This dust can adhere to the image sensor and show up as spots on photos taken. Panasonic has solved this problem by equipping the DMC-L10 with a Supersonic Wave Filter system that uses supersonic vibration to shake off any dust clinging to the sensor. This simplifies camera maintenance and eliminates worries about dust entering the camera body when lenses are being changed outdoors or the dust that may be generated by the movement of mirror or shutter, so users can enjoy themselves and just concentrate on shooting.
5. Pursuit of Usability Even Challenging the Technological Application from Digital Compact Cameras
Panasonic drew on its cutting-edge lens technology to invent Mega O.I.S. (Optical Image Stabilizer), a system that prevents blurring from shaky hands and has been incorporated in all Lumix compact cameras. This high-precision image stabilizing lens system is now incorporated into the LEICA D VARIO-ELMAR 14-50mm/F3.8-5.6/MEGA O.I.S. With Mega O.I.S., it is easier than ever to capture clear, sharp, beautiful images when shooting indoor portraits, illuminated night scenes or even the scenery you see from a train window. Another problem is the motion blur that can occur when a subject moves as the shot is being snapped but the DMC-L10 detects whether or not the subject is moving with the Intelligent ISO Control function as mentioned above. Many useful and convenient features, such as AF and image stabilization system, have been transplanted from the compact camera development to that of digital SLR and Panasonic dares to integrate these ideas because they are sure to broaden the world of digital SLR photography.
A total of nine scene modes also supports the pursuit of usability for any photographer to enjoy taking beautiful pictures with ease, while more advanced photographers can make finer adjustments with the Advanced Scene Mode and with frequently-used Portrait, Sports, Landscape and Night portrait being directly activated with the mode dial. Select the Portrait or Sports mode and you’ll have further options to define whether it is in outdoor or indoor. Selecting Landscape mode gives, you options to specify if you’re going to take nature or architecture. Thus more suitable compensation for the scene will be available on the picture to get the best results. On the other hand, you can simply select the original mode without any further adjustment or select Creative mode that even allows manual controls over an aperture or a shutter speed.
Keeping its design as a sophisticated digital SLR, the exterior design of DMC-L10 has ingenious touches – such as the ergonomic grip assure steady and comfortable hold in any shooting position. Two dials under the index finger and the thumb allows the photographer to adjust shutter speed and the aperture directly smoothly.
6. Other Advanced Functions
-OVF Magnifier (1.2x) Included
-ISO Value Limit Setting
-RAW File Recording and Developing with included Software SILKYPIX Developer Studio.

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A New High Picture Quality Digital SLR The DMC-L10

January 16, 2008

A New High Picture Quality Digital SLR
The DMC-L10
Featuring a 2.5-inch Large Free- Angle LCD for Full-time Live View
Panasonic has unveiled today its second digital single-lens reflex camera (SLR) the DMC-L10 with a new interchangeable lens. The DMC-L10 features an advanced 2.5-inch free angle LCD for full time live view that offers 270 degree rotation and a versatile shooting style. A 10.1-megapixel Live MOS Sensor provides the beautiful images with delicate gradation and wide dynamic range. Dust reduction with a Supersonic Wave Filter system prevents dust from attaching to the sensor to degrade the pictures. The superb image processor, Venus Engine III, boasts a high quality image rendering and high speed response.
The DMC-L10 adopts the open format of the Four Thirds system for its lens mount because it is developed exclusively for digital SLR. Drawing on leading technologies while defying any stereotype ideas in SLR cameras, Panasonic aims to provide an emotional excitement of true-to-life photographic images to be in line with the digital age.
The DMC-L10 comes equipped with a LEICA D VARIO-ELMAR 14-50mm / F3.8-5.6 ASPH./ MEGA O.I.S. lens designed specifically for a digital SLR camera to be sold as a kit, the DMC-L10K.
The DMC-L10 features an advanced free-angle 2.5-inch large LCD for full-time live view and it dramatically changes the digital SLR shooting style. You do not have to get down on bended knee, nor have to lie flat on the ground. You can see the subject even while holding the camera up high with your arms stretched. The full-time live view further gives users more shooting flexibility and greater convenience that have never been achieved by conventional digital SLR cameras without live view capability. The DMC-L10 incorporates a Face Detection and Intelligent ISO Control function first in digital SLR cameras*. The face detection system detects human faces and sets a focus and appropriate exposure to capture a face clearly and well exposed. The Intelligent ISO Control function detects and meters the movement of the subject and sets the suitable ISO setting and the shutter speed according to the amount of the movement to suppress the generation of motion-blur in the picture. The live view lets the users check the outcome image in advance after compensating the exposure or adjusting the white balance. Furthermore, the DMC-L10 provides options of picture taste with the function called Film Mode and users can select the mode that takes the best advantage of the scene. All these settings can be confirmed before you take the picture and the result is always as you intended. Further options are given with the aspect ratio set alternatively to 4:3, 3:2 and 16:9 aspect ratios according to the situation. Taking the horizontal and vertical lines in the picture is facilitated by the guide line to be displayed on the LCD for deciding the composition of the image. It also allows extra magnification beyond the zoom power of the lens with Extra Optical Zoom which extends the zoom range utilizing the 10.1-megapixel large Live MOS sensor when setting the recording resolution smaller and with the digital zoom.
*As of August 30, 2007
Just putting a live view function into the digital SLR is not going to perfect the camera and that is why the DMC-L10 adopts advanced hybrid-type AF system. A phase difference AF system works for shooting through a viewfinder while contrast AF system best supports the shooting using the live view. This is also the case with AE. A high speed, high precision TTL full aperture light metering by 49 zones multi-pattern sensing system is available for shooting through the viewfinder. On the other hand for the shooting with live view, exposure can be metered and set using the Live MOS sensor for light metering to take the whole picture information and evaluate it by 256 zones multi-pattern sensing system and gives a well-balanced exposure as a whole image.
The DMC-L10 incorporates a variety of functions that build a bridge for the potential user of digital SLR to take a first step in a world of real creative photography or for existing users who have not been able to take best advantage of their conventional digital SLR cameras. Spinning the Mode Dial on top of the camera directly points you to the frequently used settings including Auto mode, each P/A/S/M mode, and five frequently-used scene modes and one custom mode that you can pre-set for your own preference. The scene modes that can be directly activated by the mode dial includes Portrait, Scenery, Macro, Sports and Night Portrait mode and each of them further has options of finer settings to be called Advanced Scene Mode, which allows users easily take intended pictures according to the situation or specific photographic idea.
The DMC-L10 is especially designed for the consumer who is familiar with compact digital cameras and would like to experience the enjoyment of digital SLR photography, but also for the ambitious photographer who wishes to take more beautiful pictures.
1. Drastic Change in a Shooting Style – Free Angle 2.5-inch Large LCD for Full-time Live View
The full-time live view function on the LCD proposes a dramatic change in the shooting style of digital SLR cameras. The DMC-L10’s 2.5-inch large LCD offers 270 degree rotation and a versatile shooting style even in situations when looking into the viewfinder is not easy. This free angle LCD also features an Auto Power LCD function that offers an automatic brightness level control function according to the light condition to secure clear view even under the strong sunlight.

In addition to the above, full-time live view further gives users more shooting flexibility and greater convenience. The DMC-L10 incorporates a Face Detection and Intelligent ISO Control function, first in any digital SLR camera*. The face detection system detects human faces and sets a focus and appropriate exposure to capture a face clearly and beautifully lit. The Intelligent ISO Control function detects and meter the movement of the subject and sets the suitable ISO setting and the shutter speed according to the amount of the movement to suppress the generation of motion-blur in the picture.
*As of August 30, 2007
The live view lets the users check the outcome image in advance after compensating the exposure or adjusting the white balance. The white balance can be adjusted in the area of two-axis of coordinates precisely. Furthermore, the DMC-L10 provides options of picture taste with the function called Film Mode. Each analog film has its characteristics such as with colour, contrast, gradation and which affects on the outcome of the picture, in other words, it is one of the ways of expression. With the DMC-L10, the Film Mode allows you to choose the one that takes the best advantage of the scene or the subject you take out of a total of nine film modes including Standard, Dynamic, Nature, Smooth, Nostalgic, Vibrant, Standard B/W, Dynamic B/W and Smooth B/W, with capability of fine adjustment of contrast, sharpness, saturation and noise reduction. All these settings can be confirmed before you take the picture and the result is always as you intended.
Further options are given with the aspect ratio set alternatively to 4:3, 3:2 and 16:9 aspect ratios according to the situation. As a leader in the flat panel display market, Panasonic has been proposing further enjoyment of photography, by viewing the dynamic photos you take in HD (high-definition) 1920 x 1080 resolution image size on 16:9 wide screens.
Taking the horizontal and vertical lines in the picture is facilitated by guide lines to decide the composition of the picture and you can further choose to move the guide line to fit any patterns of composition.
It also allows extra magnification beyond the zoom power of the lens with Max. 1.8x Extra Optical Zoom which extends the zoom range utilizing the 10.1-megapixel large Live MOS sensor when setting the recording resolution smaller and with the 2x to 4x digital zoom.
In conventional digital SLR cameras, the live image could be seen only through the view finder and the LCD existed just for the playback of images once taken. But with the DMC-L10, any trials of setting, adjustment and effect can be checked beforehand, thus the picture would not disappoint you due to the gap of photographers’ intention and its result.
2. A Fusion of Technologies – Advanced Hybrid AF System Made Possible by Contrast AF*
Conventionally, only phase difference AF is believed to be the method of AF for digital SLRs, but Panasonic dares to add the contrast AF method to make the L10’s AF one of the most advanced hybrid AF system in industry. A TTL phase difference detection system works for shooting through a viewfinder while contrast AF system best supports the shooting using the live view. This is also the case with AE. A high speed, high precision TTL full aperture light metering by 49 zones multi-pattern sensing system is available for shooting through the viewfinder. On the other hand for the shooting with live view, exposure can be metered and set using the Live MOS sensor for light metering to take the whole picture information and evaluate it by 256 zones multi-pattern sensing system to give a well-balanced exposure as a whole image.
Human faces are always picturesque and that’s why more compact digital cameras incorporate face detection function to capture them with more clarity and beauty. Panasonic applies this feature into a digital SLR for the first time in the world as the Face Detection AF/AE function**. The newly added Face Detection system helps the camera to recognize a human face to capture it bright and clear. Up to 15 human faces can be detected simultaneously. The detection keeps working on the faces even if subjects are moving so that the time for AF is minimized before you click away the shutter.
To match the shooting situation and subject’s position, the user can select from six auto-focusing methods: Face Detection, 9-point, Multi, 3-point, 1-point and Spot. With the 1-point AF or spot AF method, the auto-focusing area can be chosen from as many as 11 points. Various group area patterns can also be selected in the new Multi method.
In manual focus, you can enlarge the specific part of the subject on the LCD and also freely move the magnified area for easy framing, which is especially handy when using a tripod.
**Contrast AF is supported with the use of LEICA D VARIO-ELMAR 14-50mm/F3.8-5.6 ASPH./MEGA O.I.S. and LEICA D VARIO-ELMAR 14-150mm/ F3.5-5.6 ASPH./ MEGA O.I.S. as of August 30, 2007.
**As of August 30, 2007
3. The New 10.1-Megapixel Live MOS Sensor and the Venus Engine III for the Superior Picture Quality
The Live MOS sensor used in the DMC-L10 provides the beautiful images with delicate gradation and wide dynamic range that only a CCD image sensor can provide while achieving low energy consumption which is a feature of CMOS sensors. By incorporating the 2.2µm pixel technology, Panasonic succeeded in the mass production of a miniaturized circuit that sustains the same light receiving area as the sensor of 7.5-megapixel. In addition, the efficiency of light reception is raised at the same time, to keep the sensitivity as high as that of 7.5-megapixel despite the decreased pixel area. Also, photodiodes embedded deeply in the silicon layer create a structure that suppresses noise generated on the substrate surface. As a result, the white-spot pixel defects and textual roughness that often characterize images captured in shooting at higher ISO are minimized thanks to the incorporation of newly developed noise reduction circuit, so the pictures are clear and beautiful.
The Venus Engine III is an image processing LSI developed by Panasonic to maximise the performance of the Leica D lens and Live MOS sensor. This advanced LSI not only helps reproduce images with outstanding resolution, superior colour and detailed gradation, it also distinguishes chromatic noise from luminance noise and selectively reduces the chromatic noise, one of the chief sources of image quality problems. This helps the DMC-L10 deliver the superb image rendering one expects from a quality SLR camera.
4. Dust Reduction System
One of the most critical issues with digital SLR cameras with interchangeable lenses is the possibility of dust entering the camera body during lens changes. This dust can adhere to the image sensor and show up as spots on photos taken. Panasonic has solved this problem by equipping the DMC-L10 with a Supersonic Wave Filter system that uses supersonic vibration to shake off any dust clinging to the sensor. This simplifies camera maintenance and eliminates worries about dust entering the camera body when lenses are being changed outdoors or the dust that may be generated by the movement of mirror or shutter, so users can enjoy themselves and just concentrate on shooting.
5. Pursuit of Usability Even Challenging the Technological Application from Digital Compact Cameras
Panasonic drew on its cutting-edge lens technology to invent Mega O.I.S. (Optical Image Stabilizer), a system that prevents blurring from shaky hands and has been incorporated in all Lumix compact cameras. This high-precision image stabilizing lens system is now incorporated into the LEICA D VARIO-ELMAR 14-50mm/F3.8-5.6/MEGA O.I.S. With Mega O.I.S., it is easier than ever to capture clear, sharp, beautiful images when shooting indoor portraits, illuminated night scenes or even the scenery you see from a train window. Another problem is the motion blur that can occur when a subject moves as the shot is being snapped but the DMC-L10 detects whether or not the subject is moving with the Intelligent ISO Control function as mentioned above. Many useful and convenient features, such as AF and image stabilization system, have been transplanted from the compact camera development to that of digital SLR and Panasonic dares to integrate these ideas because they are sure to broaden the world of digital SLR photography.
A total of nine scene modes also supports the pursuit of usability for any photographer to enjoy taking beautiful pictures with ease, while more advanced photographers can make finer adjustments with the Advanced Scene Mode and with frequently-used Portrait, Sports, Landscape and Night portrait being directly activated with the mode dial. Select the Portrait or Sports mode and you’ll have further options to define whether it is in outdoor or indoor. Selecting Landscape mode gives, you options to specify if you’re going to take nature or architecture. Thus more suitable compensation for the scene will be available on the picture to get the best results. On the other hand, you can simply select the original mode without any further adjustment or select Creative mode that even allows manual controls over an aperture or a shutter speed.
Keeping its design as a sophisticated digital SLR, the exterior design of DMC-L10 has ingenious touches – such as the ergonomic grip assure steady and comfortable hold in any shooting position. Two dials under the index finger and the thumb allows the photographer to adjust shutter speed and the aperture directly smoothly.
6. Other Advanced Functions
-OVF Magnifier (1.2x) Included
-ISO Value Limit Setting
-RAW File Recording and Developing with included Software SILKYPIX Developer Studio.


A New Telephoto Zoom Lens for Digital SLR Camera

January 16, 2008

A New Telephoto Zoom Lens for Digital SLR Camera
LEICA D VARIO-ELMAR 14-150mm/F3.5-5.6 ASPH./ MEGA O.I.S.
Panasonic has unveiled today a new large-diameter telephoto zoom interchangeable lens designed specifically for the digital SLR camera. The new LEICA D VARIO-ELMAR 14-150mm/ F3.5-5.6 ASPH./ MEGA O.I.S., lens offers an exceptionally long zoom range of 14-150mm (35mm equivalent: 28-300mm) and complies with the Four Thirds System to assure wide compatibility with other camera models. It will be available in the market from around November 2007.
The new lens provides a considerably longer telephoto range than the previously released LEICA D VARIO-ELMARIT 14-50mm/ F2.8-3.5 ASPH. / MEGA O.I.S. lens, yet is just as compact and lightweight. This impressive downsizing is the result of incorporating four aspherical lenses in the unit. The aspherical lenses also improve optical performance by minimizing distortion, even at the 28mm wide end.
The new LEICA D VARIO-ELMAR 14-150mm/F3.5-5.6 ASPH./ MEGA O.I.S. lens incorporates Panasonic’s Mega O.I.S. optical image stabilizer, which makes it easy to shoot super-telephoto shots without using a tripod. When the lens is mounted on the newly announced Lumix DMC-L10 digital SLR camera, the Lumix DMC-L1 or the LEICA DIGILUX 3, you can use the aperture ring provided and enjoy easy, intuitive shooting. The lens also supports the contrast AF system, which is newly implemented in the DMC-L10.
This combination of an extended 28-300mm shooting range, Mega O.I.S. optical image stabilizer, and an aperture ring for intuitive control makes the LEICA D VARIO-ELMAR 14-150mm/F3.5-5.6 ASPH./ MEGA O.I.S. lens perfect for capturing clear, beautiful, expressive images when shooting a wide variety of subjects and in a host of conditions.
1. The First Leica D Lens with Zoom Range to 300mm
This powerful, large-diameter 10.7x telephoto zoom lens (35mm equivalent: 28-300mm) complies with the Four Thirds standard and features 15 lens elements in 11 groups, including four aspherical lenses. It also incorporates Mega O.I.S., an optical image stabilizer that Panasonic considers a must-have feature in a lens with such extraordinary telephoto power. Mega O.I.S. helps avoid the blurring that can be caused by shaky hands – a problem that’s particularly severe when taking telephoto shots – so you can capture clear, beautiful zoom shots even without a tripod.

The new LEICA D VARIO-ELMAR lens is designed specifically for the digital SLR camera and meets Leica’s stringent quality and performance standards. It delivers high resolution from edge to edge along with low distortion, and it offers exceptional zoom power yet is as compact as a standard zoom lens.
2. Mega O.I.S. – Panasonic’s advanced hand-shake correction technology
With its outstanding stabilization performance, Panasonic’s Mega O.I.S. allows you to use slower shutter speeds more than three steps. To detect and correct the hand-shake accurately, Panasonic’s Venus Engine LSI is incorporated into the lens. This advanced image stabilizer lets you capture clear telephoto shots or shoot in dim lighting without using a tripod.
3. Four aspherical lenses and an ED lens for a superb optical performance
The new LEICA D VARIO-ELMAR 14-150mm lens uses four aspherical lenses and an ED (extra-low dispersion) lens to deliver an outstanding optical performance. Across the entire 28-300 mm zoom range, it captures high-resolution, high-contrast images that are clear from corner to corner. One of the four aspherical lenses is a large-diameter 30mm concave-meniscus lens – its mass-production is difficult with conventional glass molding press methods. The ED lens suppresses chromatic aberration, helping you capture accurate, true-to-life telephoto shots with minimum color bleeding.
4. First Leica D lens with Extra Silent (XS) Technology
The new lens is the first Leica D lens to incorporate Extra Silent (XS) technology, which assures quick, quiet, accurate auto focusing control. Supersonic oscillation helps assure silent, seamless operation, while the system’s high torque provides exceptional responsiveness, accuracy and focusing stability. This type of motor is ideal for the auto focusing system in a super-telephoto zoom camera.
5. Minimum focus distance of 50 cm over the entire zoom range
With its minimum focus distance of 50 cm even at full zoom, the new lens provides a maximum photographic magnification of 0.36x (35mm equivalent). This combines with Mega O.I.S. hand-shake correction to let you capture outstanding macro shots even at tele-end without using a tripod.
6. Aperture ring for easy, intuitive operation
When mounted on the Lumix DMC-L10 or DMC-L1, the new lens puts an aperture ring at your fingertips, along with the focus ring and zoom ring. This gives you the kind of easy, pleasant, intuitive operation you enjoy with a conventional film camera.
7. Circular aperture diaphragm
Seven aperture blades give the aperture a rounded shape that, when shooting at larger aperture, produces an attractive smoothness in out-of-focus areas.
8. Multiple lens coatings minimize ghosts and flare
The new lens system uses multi-coated lens elements that reduce ghosts and flare to an absolute minimum, helping deliver an optical performance that meets Leica’s lofty standards.

9. Contrast AF system support
When mounted on the new DMC-L10, the lens supports the contrast AF system newly integrated in the camera and allows the photographer to use new functions such as face detection.

Specifications
LEICA D VARIO-ELMAR 14-150mm/F3.5-5.6 ASPH./ MEGA O.I.S.
Model No. L-RS014150
Lens Construction 15 elements in 11 groups
(4 aspherical lenses and 1 ED lens)
Mount Four Thirds mount
Focal length f=14 mm to 150 mm
(35mm film camera equiv. 28 mm to 300mm)
MEGA O.I.S.
(Optical Image Stabilizer) Yes
Aperture type 7 diaphragm blades / Circular aperture diaphragm
Number of Blades 7 (Circular Aperture Diaphragm)
Minimum aperture F22
Closest focusing distance 0.50m at all focal lengths
Maximum magnification Approx. 0.18x (35mm film camera equivalent: 0.36x)
Diagonal angle of view 75 degree [W] – 8.2 degree [T]
Filter size 72 mm
Max.Diameter φ78.5mm / 3.09 inch
Overall Length 90.4mm / 3.56 inch (from the tip of the lens to the base side of the lens mount)
Weight Approx. 535 g
Standard Accessory Lens Cap, Lens Hood, Lens Rear Cap, Lens Storage Bag

*Design and specifications are subject to change without notice.
*Leica is a registered trademark of Leica Microsystems IR GmbH.

*The LEICA D VARIO-ELMAR lenses are manufactured using measurement instruments and quality assurance systems that have been certified by Leica Camera AG based on the company’s quality standards.


A New Telephoto Zoom Lens for Digital SLR Camera

January 16, 2008

A New Telephoto Zoom Lens for Digital SLR Camera
LEICA D VARIO-ELMAR 14-150mm/F3.5-5.6 ASPH./ MEGA O.I.S.
Panasonic has unveiled today a new large-diameter telephoto zoom interchangeable lens designed specifically for the digital SLR camera. The new LEICA D VARIO-ELMAR 14-150mm/ F3.5-5.6 ASPH./ MEGA O.I.S., lens offers an exceptionally long zoom range of 14-150mm (35mm equivalent: 28-300mm) and complies with the Four Thirds System to assure wide compatibility with other camera models. It will be available in the market from around November 2007.
The new lens provides a considerably longer telephoto range than the previously released LEICA D VARIO-ELMARIT 14-50mm/ F2.8-3.5 ASPH. / MEGA O.I.S. lens, yet is just as compact and lightweight. This impressive downsizing is the result of incorporating four aspherical lenses in the unit. The aspherical lenses also improve optical performance by minimizing distortion, even at the 28mm wide end.
The new LEICA D VARIO-ELMAR 14-150mm/F3.5-5.6 ASPH./ MEGA O.I.S. lens incorporates Panasonic’s Mega O.I.S. optical image stabilizer, which makes it easy to shoot super-telephoto shots without using a tripod. When the lens is mounted on the newly announced Lumix DMC-L10 digital SLR camera, the Lumix DMC-L1 or the LEICA DIGILUX 3, you can use the aperture ring provided and enjoy easy, intuitive shooting. The lens also supports the contrast AF system, which is newly implemented in the DMC-L10.
This combination of an extended 28-300mm shooting range, Mega O.I.S. optical image stabilizer, and an aperture ring for intuitive control makes the LEICA D VARIO-ELMAR 14-150mm/F3.5-5.6 ASPH./ MEGA O.I.S. lens perfect for capturing clear, beautiful, expressive images when shooting a wide variety of subjects and in a host of conditions.
1. The First Leica D Lens with Zoom Range to 300mm
This powerful, large-diameter 10.7x telephoto zoom lens (35mm equivalent: 28-300mm) complies with the Four Thirds standard and features 15 lens elements in 11 groups, including four aspherical lenses. It also incorporates Mega O.I.S., an optical image stabilizer that Panasonic considers a must-have feature in a lens with such extraordinary telephoto power. Mega O.I.S. helps avoid the blurring that can be caused by shaky hands – a problem that’s particularly severe when taking telephoto shots – so you can capture clear, beautiful zoom shots even without a tripod.

The new LEICA D VARIO-ELMAR lens is designed specifically for the digital SLR camera and meets Leica’s stringent quality and performance standards. It delivers high resolution from edge to edge along with low distortion, and it offers exceptional zoom power yet is as compact as a standard zoom lens.
2. Mega O.I.S. – Panasonic’s advanced hand-shake correction technology
With its outstanding stabilization performance, Panasonic’s Mega O.I.S. allows you to use slower shutter speeds more than three steps. To detect and correct the hand-shake accurately, Panasonic’s Venus Engine LSI is incorporated into the lens. This advanced image stabilizer lets you capture clear telephoto shots or shoot in dim lighting without using a tripod.
3. Four aspherical lenses and an ED lens for a superb optical performance
The new LEICA D VARIO-ELMAR 14-150mm lens uses four aspherical lenses and an ED (extra-low dispersion) lens to deliver an outstanding optical performance. Across the entire 28-300 mm zoom range, it captures high-resolution, high-contrast images that are clear from corner to corner. One of the four aspherical lenses is a large-diameter 30mm concave-meniscus lens – its mass-production is difficult with conventional glass molding press methods. The ED lens suppresses chromatic aberration, helping you capture accurate, true-to-life telephoto shots with minimum color bleeding.
4. First Leica D lens with Extra Silent (XS) Technology
The new lens is the first Leica D lens to incorporate Extra Silent (XS) technology, which assures quick, quiet, accurate auto focusing control. Supersonic oscillation helps assure silent, seamless operation, while the system’s high torque provides exceptional responsiveness, accuracy and focusing stability. This type of motor is ideal for the auto focusing system in a super-telephoto zoom camera.
5. Minimum focus distance of 50 cm over the entire zoom range
With its minimum focus distance of 50 cm even at full zoom, the new lens provides a maximum photographic magnification of 0.36x (35mm equivalent). This combines with Mega O.I.S. hand-shake correction to let you capture outstanding macro shots even at tele-end without using a tripod.
6. Aperture ring for easy, intuitive operation
When mounted on the Lumix DMC-L10 or DMC-L1, the new lens puts an aperture ring at your fingertips, along with the focus ring and zoom ring. This gives you the kind of easy, pleasant, intuitive operation you enjoy with a conventional film camera.
7. Circular aperture diaphragm
Seven aperture blades give the aperture a rounded shape that, when shooting at larger aperture, produces an attractive smoothness in out-of-focus areas.
8. Multiple lens coatings minimize ghosts and flare
The new lens system uses multi-coated lens elements that reduce ghosts and flare to an absolute minimum, helping deliver an optical performance that meets Leica’s lofty standards.

9. Contrast AF system support
When mounted on the new DMC-L10, the lens supports the contrast AF system newly integrated in the camera and allows the photographer to use new functions such as face detection.

Specifications
LEICA D VARIO-ELMAR 14-150mm/F3.5-5.6 ASPH./ MEGA O.I.S.
Model No. L-RS014150
Lens Construction 15 elements in 11 groups
(4 aspherical lenses and 1 ED lens)
Mount Four Thirds mount
Focal length f=14 mm to 150 mm
(35mm film camera equiv. 28 mm to 300mm)
MEGA O.I.S.
(Optical Image Stabilizer) Yes
Aperture type 7 diaphragm blades / Circular aperture diaphragm
Number of Blades 7 (Circular Aperture Diaphragm)
Minimum aperture F22
Closest focusing distance 0.50m at all focal lengths
Maximum magnification Approx. 0.18x (35mm film camera equivalent: 0.36x)
Diagonal angle of view 75 degree [W] – 8.2 degree [T]
Filter size 72 mm
Max.Diameter φ78.5mm / 3.09 inch
Overall Length 90.4mm / 3.56 inch (from the tip of the lens to the base side of the lens mount)
Weight Approx. 535 g
Standard Accessory Lens Cap, Lens Hood, Lens Rear Cap, Lens Storage Bag

*Design and specifications are subject to change without notice.
*Leica is a registered trademark of Leica Microsystems IR GmbH.

*The LEICA D VARIO-ELMAR lenses are manufactured using measurement instruments and quality assurance systems that have been certified by Leica Camera AG based on the company’s quality standards.


Digital Camera DMC-FZ18

January 16, 2008

Digital Camera
DMC-FZ18

A Super-Versatile Digital Camera
with 28mm Wide-Angle Lens and 18x Optical Zoom*
Featuring Easy Manual Operation
8.1-Megapixel DMC-FZ18
*35mm film camera equivalent: 28-504mm
Panasonic is pleased to introduce a new 8.1-megapixel Lumix digital camera, featuring a 28mm wide angle Leica DC lens with an amazingly powerful 18x optical zoom (equivalent to 28-504mm on a 35mm film camera) with f/2.8 brightness. Panasonic LUMIX FZ series has been highly evaluated across the world, for concomitant realization of both high performance and ease of use, and the new DMC-FZ18 has also been developed with no compromise of picture quality, operational ease and portability. The newly developed 28mm wide angle 18x optical zoom lens in the DMC-FZ18 boasts notable optical performance and compactness, to open the door for the new world of expression that has ever been thought impossible with a single compact camera.
Panasonic also made an epoch in digital photography by providing all Lumix cameras with Intelligent Image Stabilization system that comprehends MEGA O.I.S.(Optical Image Stabilizer) to suppress hand-shake and Intelligent ISO control to prevent motion blur, allowing anyone to take clear, beautiful pictures with ease. Even going far beyond that, Lumix cameras pursue both the beauty of picture and the ease of operation at the same time to newly include the Intelligent Auto mode. In addition to two of the essential image stabilizing systems, this mode further features three new advanced functions. The Intelligent Scene Selector automatically sets the appropriate scene mode according to the scene you’re going to take. It is selected from most frequently-used scene modes such as portrait, scenery, macro, night scenery and night portrait. The Face Detection system helps the camera to recognize a human face and focus and set AE. The Continuous AF system allows the camera to keep focus on the subject even without pressing a shutter button halfway, to get best result out of a shutter chance by minimizing the AF time. These multi-capable functions happen automatically, so you can shoot without the bother of adjusting settings every time conditions change. Lumix and its powerful Intelligent Auto Mode does all the work for you. You can enjoy easy, trouble-free shooting in any situation and get the satisfaction that comes with capturing clear, beautiful images.
The high-speed, high-performance image processing LSI is the Venus Engine III, which boasts shooting at ISO 1600 in normal recording mode and even max. ISO 6400 in high sensitivity mode*. Effective resolution has been increased to 8.1-megapixels, which supports the Extra Optical Zoom function, that provides additional magnification ?even up to 28.7x when taking photos with 3-megapixel resolution. The 2.5-inch large, high resolution LCD with 207,000 pixels, and the large, 0.44-inch Electric Viewfinder with 188,000 pixels, make it easy to see when monitoring and playing back images.
Panasonic redesigned the FZ18 to make it more stylish and enhance its operational ease. AF/AE lock button and Macro button is now independent to allow quick and direct operation. A long battery life lets the FZ18 take approximately 400 pictures (CIPA) on a single charge. And the FZ18 can save image data in the RAW file format, which can be edited and developed with included software. A metal-finished mode dial also adds further strength to the design while enhancing the grip with rubber to make it easier to hold. For users who feel that ordinary compact cameras simply do not give them the functions and control they need for full enjoyment, the Lumix DMC-FZ18 serves as a gateway to truly creative photography.
* In 3-megapixel(4:3), 2.5-megapixel(3:2), 2-megapixel(16:9) recording. Resolution significantly decreases in high sensitivity mode.
1. A 28mm Wide Angle Leica DC Lens with f/2.8 Brightness and Powerful 18x Optical Zooming in a Compact Body
The DMC-FZ18 packages a 28mm wide angle LEICA DC VARIO-ELMARIT lens with f/2.8-4.2 brightness and powerful 18x optical zoom (equivalent to 28-504mm on a 35mm film camera) together with a 8.1-megapixel CCD into a compact body. The lens unit comprises of eleven elements in eight groups, including three aspherical lenses and two ED lenses. Notably two ED lenses minimize the chromatic aberration that is likely to occur in telephoto images. This set of lenses secure picture quality high enough to pass Leica’s stringent standards and delivers exceptional optical performance. With the long zoom range from 28mm to 504mm, equivalent to 18x, the DMC-FZ18 can be the best suitable camera to take expansive scenery with dynamic perspective and a close-up of a distant subject, having the appealing angle of view. Further, in 3-megapixel resolution mode, the Extra Optical Zoom function uses the centre part of the CCD to provide additional magnification, extending the zoom power to 28.7x.

2. Great Photography is not only from the Professional Photographer Anymore- Intelligent Auto Mode
Panasonic incorporates both MEGA O.I.S.(Optical Image Stabilizer) to compensate for hand-shake and Intelligent ISO Control system to detect and suppress motion blur into all Lumix cameras, which are the industry’s most advanced countermeasures against blurring.
In addition to these two paramount anti-blurring technologies, Panasonic keeps pursuing its own ideal that anyone at any technical level of photography can take beautiful pictures with ease, and Intelligent Auto mode is newly incorporated into Lumix. Increasing numbers of scene mode is one thing and taking advantage of them is another, and that’s why here comes the Intelligent Scene Selector that automatically sets the appropriate scene mode according to the scene you’re going to take among the most frequently-used scene modes such as Portrait, Scenery, Macro, Night Scenery and Night Portrait. The Face Detection system helps the camera to recognize a human face and focus and set AE. Up to 15 human faces can be recognized simultaneously. The Continuous AF system allows the camera to keep focus on the subject even without pressing a shutter button halfway, to get best result out of a shutter chance by minimizing the AF time. These multi-capable functions happen automatically, so you can shoot without the bother of adjusting settings every time conditions change. Lumix and its powerful Intelligent Auto Mode do all the work for you. You can enjoy easy, trouble-free shooting in any situation and get the satisfaction that comes with capturing clear, beautiful images.
3. High-Quality, High-Performance Image-Processing LSI: The Venus Engine III
The DMC-FZ18 features the Venus Engine III, Panasonic’s advanced image-processing engine that can record at a sensitivity setting as high as ISO 1600 with full resolution. Noise reduction is also greatly improved, with picture noise removed in stages during image processing. First, critical noise is roughly undraped, then chromatic noise and luminance noise are separated. The chromatic noise, which has a greater effect on picture quality, is then selectively suppressed to a substantial degree. It also supports a High Sensitivity mode that lets the DMC-FZ18 record at a setting of up to ISO 6400 ?sensitive enough to capture subjects in near-total darkness without using a flash*.
With its multi-task image-processing capability, the Venus Engine III also boasts outstanding response time. Shutter release time lag is as short as 0.005 second and the shutter interval is as short as 0.7 second**. This fast response makes it easy to capture sudden, spur-of-the-moment shots together with the quick start-up time of 1.5 second. In burst shooting mode, the FZ18 can fire off three shots per second at full resolution***. It also allows unlimited consecutive shooting**** ?you can continue snapping shots until the SDHC/SD memory card is full.
This advanced processing engine is also energy efficient. Its low power consumption means you can shoot around 400 images (CIPA) on a single charge, for a full day of shooting fun.
*In 3-megapixel(4:3), 2.5-megapixel(3:2), 2-megapixel(16:9) recording.
**Not including the time for AF.
***Max. seven images in standard mode / four images in fine mode.
****The consecutive shooting speed varies with the memory card, image size, and image compression mode. The number of shots depends on the memory card size, battery life, image size and image compression mode.
4. More Intuitive Control, More Comfortable Operation and Easy-to-see Intelligent LCD
The joystick that was so popular in the sister model DMC-FZ8 for its superbly easy operation is now included in the DMC-FZ18. This allows a host of settings, such as manual focusing and exposure, to be made quickly and easily. When manually focusing, both the focal length and the depth of field according to the zoom range and aperture are displayed. The MF assist function lets you enlarge the focus area and even move it around with the joystick, to achieve quick focusing to suit the composition even when framing is fixed due to the use of a tripod. The newly incorporated AF/AE lock button maintains the focus and exposure values that were automatically fixed when the lock button was pressed. This means that there are no more worries about accidentally changing a delicate focus point after you have worked hard to get it just right. The Custom Setting mode is also incorporated for the camera to memorize your frequent setting patterns to be instantly applied by simply selecting this function with the mode dial.
The DMC-FZ18 boasts a 2.5-inch large Intelligent LCD with full 207 k pixels resolution for comfortable viewing while both monitoring shots and playing back the results. The camera detects the light condition and automatically boosts the LCD backlighting by 40% when shooting outdoors in bright sunshine, and boosts signals by pixel-mixed readout method when shooting under low-lit situation to secure a clear image in any circumstances. The High Angle mode, which can be accessed quickly and easily via a dedicated button, makes the LCD screen extremely easy to view when the camera is held high, such as to shoot over a crowd.
The large 0.44-inch in-line Electric Viewfinder has high, 188,000-pixel resolution to provide easy, corner-to-corner focusing confirmation even in manual focus mode.
5. Viewing in Various Styles; HD Photo and Wide-Aspect Motion Images
With TV screens getting bigger and picture definition getting higher, consumers want to be able to shoot higher-quality still images and motion pictures. Panasonic has long focused on making photography more enjoyable, such as by letting people view their images easily on a Viera TV, with its internal SD card slot. With the FZ18, you can shoot high-definition 1920 x 1080 pixel photos that are ideal for full-screen viewing on a wide-screen (16:9) TV. Panasonic also offers the DMW-SDP1 HDTV Photo Player, which makes it easy to view a slideshow of Lumix photos in 1080i high-definition quality.
In addition to recording standard VGA (640 x 480), the DMC-FZ18 can record WVGA (848 x 480) motion images at 30 frames per second. Fitting a wide-screen TV perfectly, these wide –aspect motion images captured by the FZ18 make for extremely impressive viewing.
The DMC-FZ18 also offers an exceptional function that lets you select and display thumbnails of nine sequential frames from a motion image. This is useful, as an example, for analysing the way you swing a golf club or tennis racquet.
6. Quick and Smart AF and Easy Manual Focusing
To match the shooting situation and subject’s position, the user can select from six auto-focusing methods: face detection, multi, 3-point high-speed, 1-point high-speed, 1-point normal-speed, and spot. With the 1-point AF or spot AF method, the auto-focusing area can be chosen from as many as 11 points with the joystick or cursor button. Various group area patterns can also be selected in the new Multi method.
The newly added Face Detection system helps the camera to recognize a human face to capture it bright and clear. Up to 15 human faces can be detected simultaneously. The detection keeps working on the faces even if subjects are moving so that the time for AF is minimized before you click away the shutter.
Manual focusing, which is a valuable tool for professional-level photography, is also easy thanks to the previously described joystick. Instant switching between AF and MF is available with the independent AF/MF button. The DMC-FZ18 is also equipped with AF Macro button and it activates One-Shot AF function in MF mode with a single press of the button. In both AF/MF, the subject just 1cm away can be finely captured sparing no detail of it. You can experience the dynamic close-up of macro shots.
7. Other Advanced Features
In addition to its outstanding basic specifications, a host of other improvements make the DMC-FZ18 an ideal tool for creative photography. One additional function that broadens the fun of photography is an Advanced Scene Mode, that provides the users more fine control over some frequently-used scene modes; Portrait, Sports, Landscape and Night portrait. Selecting the Portrait or Sports mode and you’ll further have options to define whether it is in outdoor or indoor. Selecting Landscape mode, you’ll have options to specify if you’re going to take nature or architecture. Thus more suitable compensation for the scene will be available on the picture to get the best results. On the other hand, you can simply select the original mode without any further adjustment or select Creative mode that even allows manual controls over an aperture or a shutter speed.
SILKYPIX Developer Studio 2.1SE software application comes bundled with the DMC-FZ18 for editing and developing images in the RAW file format. Using this software, you can freely adjust RAW data settings such as exposure bias and white balance even after shooting for greater enjoyment of digital photography.
Approximately 27 MB of built-in memory is provided, and the camera accommodates large-capacity SDHC memory cards. Also interesting is the new Title Edit* function, which allows inputting text as an additional information of the picture, for example, names of children or pets, and travel places. When combined with Text Stamp function*, the FZ18 can show on which day of the trip a photo was taken together with the place you went in addition to showing the date a photo was taken for pictures using Travel Date function. It can also stamp your baby or pet’s age in months on a photo together with his/her name, after you’ve taken the shots. These dates, which can be helpful when making a photo album, can be stamped on photos whether you print them yourself at home or have a photo shop do them. The FZ18 also provides Category Playback function, which sorts images into such categories as portraits, scenery, night scenery, events, baby, pet, food, travel date-stamped and motion pictures, so you can play back or make slideshows of a particular type of image.
*When the date is stamped on a photo, the photo is automatically resized to 3-megapixel, or the original size is maintained for photos smaller than 3-megapixel. However, you can choose either to save or overwrite the original picture.
8. More Fun with Optional Accessories
The DMC-FZ18 offers a wide line of optional accessories to expand shooting possibilities. A tele-conversion lens with 1.7x power (equivalent to 857mm on a 35mm film camera) and a close-up lens can be mounted using a lens adaptor. A ND filter and MC protector are also available to provide the FZ18 with true high-end camera capabilities.

DMW-LT55 Tele conversion lens*
DMW-LC55 Close-up lens*
DMW-LND46 ND filter
DMW-LMC46 MC protector
DMW-LA3 Lens adaptor
DMW-AC7 AC adaptor
CGR-S006 Battery pack
DMW-CZS7 Soft case
DMW-CZ18 Camera Bag

*Requires Lens Adaptor (DMW-LA3) for attachment
Drawing on its vast expertise in consumer electronics, Panasonic is committed to creating a new photographic culture by introducing innovative, high-performance cameras and other advanced digital imaging products.

DMC-FZ18 Specifications
Color: S-Silver, K-Black
*Check the website of the Panasonic sales company in your country or region for details on the LUMIX colors that are available in your market.
DMC-FZ18
Dimensions (W x H x D) Approx. 117.6 x 75.3 x 88.2 mm (4.63 x 2.96 x 3.47 inch)
Weight Approx. 360g (0.79lb)
Approx. 407g with Battery and SD Memory Card (0.90lb)
Camera Effective Pixels 8.1 Mega pixels
Image Sensor 1/2.5″, 8.32 Mega Total Pixels CCD
Primary Color Filter
Optical Zoom 18x
Extra Optical Zoom 4:3 Aspect Ratio: 23x for 5 Mega, 28.7x for 3 Mega, 2 Mega, 0.3 Mega
3:2 Aspect Ratio: 23x for 4.5 Mega, 28.7x for 2.5 Mega
16:9 Aspect Ratio: 23x for 3.5 Mega, 28.7x for 2 Mega
Digital Zoom 4x
(Max. 72x combined with Optical Zoom without Extra Optical Zoom)
(Max. 115x combined with Extra Optical Zoom)
Focal Length f=4.6-82.8mm (35mm Equiv.: 28-504mm)
Lens LEICA DC VARIO-ELMARIT
11 elements in 8 groups
(3 Aspherical Lenses / 4 Aspherical surfaces)
Aperture Wide: F2.8 – F8.0 Tele: F4.2 – F8.0
Optical Image Stabilizer MEGA O.I.S. (Mode1 / Mode2)
Conversion lens Compatibility Yes
Focusing Area P / A / S / M / Intelligent Auto / Motion Picture: Normal: Wide 30cm / Tele 200cm – infinity
Macro: Wide 1cm / Tele (approx. 6x – 11x) 200cm – infinity
Tele Macro (approx. 12x – 18x): 100cm – infinity
AF Metering Face / 1-point / 1-point high speed / 3-point high speed / Multi-point / Spot
Focus AF-Macro On/Off, AF/MF Switchable, Manual Focus (Joystick), One Shot AF, Continuous AF On/Off
AF/AE Lock Yes
AF Assist Lamp Yes
ISO Sensitivity Auto / 100 / 200 / 400 / 800 / 1250 / 1600
(High Sensitivity Mode: Auto (1600 – 6400) )
White Balance Auto / Daylight / Cloudy / Shade / Halogen / Flash / White Set1/2
White Balance Adjustment (2-axis adjustable, ±9steps each)
(Selectable at Portrait (Normal, Soft Skin, Creative), Sports (Normal, Creative),
Baby, Pet and High Sensitivity mode)
Exposure Program AE, Aperture Priority AE, Shutter Priority AE, Manual, Program Shift (Program AE mode)
Exposure Compensation 1/3 EV step, +/-2 EV
Backlight Compensation Yes (at Intelligent Auto mode)
Auto (AE) Bracketing; +/- 1/3 EV ~ 1EV step, 3 frames
Light Metering Intelligent Multiple / Center Weighted / Spot
Scene Mode Dial: Playback, Intelligent Auto, P (Program) mode, A (Aperture Priority) mode,
S (Shutter Priority) mode, M (Manual) mode, Custom, Portrait mode, Scenery mode, Sports mode, Night Portrait mode
SCN (Food, Party, Candle Light, Sunset, High Sensitivity, Baby1, Baby2, Pet, Panning, Starry Sky, Fireworks, Beach, Snow, Aerial photo)
Motion Picture, Print
Advanced Scene Mode Portrait mode: Normal, Soft Skin, Outdoor, Indoor, Creative
Scenery mode: Normal, Nature, Architecture, Creative
Sports mode: Normal, Outdoor, Indoor, Creative
Night Portrait: Night Portrait, Night Scenery, Illuminations, Creative
Shutter Speed Program AE: 1-1/2000 sec.
Aperture Priority AE / Shutter Priority AE: 8-1/2000 sec.
Manual: 60-1/2000 sec.
Starry Sky Mode: 15, 30, 60 sec.
Self Timer 2 sec. / 10 sec. / 10 sec. / 3 images
Auto Review 1 sec, 3 sec, Zoom
Review 1x / 4x / 8x
Picture Adjustment Contrast: ±2steps
Sharpness: ±2steps
Saturation: ±2steps
Noise Reduction: ±2steps
Color Effect Mode Black & White, Sepia, Cool, Warm
Recording Format Still Image: JPEG (Design rule for Camera File system, based on Exif 2.21 standard), DPOF compatible
image with audio: JPEG (Design rule for Camera File system, based on Exif 2.21 standard) + QuickTime
Motion picture: QuickTime Motion JPEG
Recording Image Size Still Image: 4:3 Aspect Ratio: 3264 x 2448 pixels, 2560 x 1920 pixels, 2048 x 1536 pixels, 1600 x 1200 pixels, 640 x 480 pixels
3:2 Aspect Ratio: 3264 x 2176 pixels, 2560 x 1712 pixels, 2048 x 1360 pixels
16:9 Aspect Ratio: 3264 x 1840 pixels, 2560 x 1440 pixels, 1920 x 1080 pixels

Image Quality Fine / Standard / RAW / RAW + JPEG
Motion Picture 4:3 Aspect Ratio: 640 x 480 pixels, 320 x 240 pixels 30 fps, 10 fps
16:9 Aspect Ratio: 848 x 480 pixels 30 fps, 10 fps
Burst Shooting Mode Full-Resolution Image, 3 frames/sec.
Max. 7 images (Standard mode), Max. 4 images (Fine Mode)
Unlimited consecutive shooting Yes
Easy Zoom / Zoom Resume – / Yes
Still Image Rec. with Audio 5 sec.
Audio Dubbing Max. 10 sec.
Real-time histogram Yes
Composition Guide line Yes (2 patterns)
Built-in-Memory approx. 27MB
Scene Mode Help Screen Yes
Auto Angle Detection Yes
Flip Animation Yes
Travel Date / World Time Yes / Yes
Title Edit Yes
Text Stamp / Date Stamp Yes / Yes
Built-in-Flash Auto, Auto/Red-eye Reduction, Forced On, Forced On/Red-eye Reduction,
Slow Sync./Red-eye Reduction, Forced Off
Flash output Adjustment (1/3EV step, -2 – +2 EV)
ISO AUTO: 0.3 – 6.0 m (W) / 1.0 – 4.0 m (T)
High Sensitivity Mode: 1.15 – 24.0 m (W) / 1.0 – 16.1 m (T)
Viewfinder 0.44″ Color EVF (188K Pixels), Field of View: approx. 100%
LCD Monitor 2.5″ Polycrystalline TFT LCD Display (207K Pixels) Field of View: approx. 100%
Auto Power LCD mode, Power LCD mode, High angle mode
Playback mode 25-thumbnail display, 9-thumbnail display, calendar display, zoomed playback (16x max.),
Playback of favorite pictures, Creating still pictures from a motion picture
Category Playback (playback and slideshow of pictures in category)
Slide show (duration is adjustable, also manual controllable), image rotation
Resizing (selectable number of pixels), trimming, protection, aspect conv. DPOF print setting
OSD language English, German, French, Italian, Spanish, Polish, Czech, Hungarian, Russian,
Chinese (Traditional), Chinese (Simplified), Netherlandic, Thai, Korean,
Turkish, Portuguese, Arabic, Persian, Japanese
* Check the website of the Panasonic sales company in your country or region for details on the OSD language.
Recording Media Built-in Memory, SD Memory Card, SDHC Memory Card, MultiMediaCard
Microphone Yes
Speaker Yes
Interface DC Input, AV Output (NTSC/PAL), USB2.0 Full Speed
Direct Print PictBridge
Power Li-ion Battery Pack (7.2V, 710mAh) (Included)
AC Adaptor (Input: 110-240V AC) (Optional)
Battery life (approx.)
Included Software 400 pictures (CIPA Standard) / 400 pictures (with EVF)
LUMIX Simple Viewer, PhotofunStudio -viewer-
SILKYPIX Developer Studio 2.1SE
ArcSoft MediaImpression, ArcSoft PanoramaMaker
USB Driver
Standard Accessories Battery Charger, Battery Pack, Lens Cap, Lens Hood (L)(S), Hood Adaptor, AV Cable, USB Connection Cable, AC Cable, Strap, CD-ROM
* Check the website of the Panasonic sales company in your country or region for details on the optional accessories that are available in your market.


Digital Camera DMC-FZ18

January 16, 2008

Digital Camera
DMC-FZ18

A Super-Versatile Digital Camera
with 28mm Wide-Angle Lens and 18x Optical Zoom*
Featuring Easy Manual Operation
8.1-Megapixel DMC-FZ18
*35mm film camera equivalent: 28-504mm
Panasonic is pleased to introduce a new 8.1-megapixel Lumix digital camera, featuring a 28mm wide angle Leica DC lens with an amazingly powerful 18x optical zoom (equivalent to 28-504mm on a 35mm film camera) with f/2.8 brightness. Panasonic LUMIX FZ series has been highly evaluated across the world, for concomitant realization of both high performance and ease of use, and the new DMC-FZ18 has also been developed with no compromise of picture quality, operational ease and portability. The newly developed 28mm wide angle 18x optical zoom lens in the DMC-FZ18 boasts notable optical performance and compactness, to open the door for the new world of expression that has ever been thought impossible with a single compact camera.
Panasonic also made an epoch in digital photography by providing all Lumix cameras with Intelligent Image Stabilization system that comprehends MEGA O.I.S.(Optical Image Stabilizer) to suppress hand-shake and Intelligent ISO control to prevent motion blur, allowing anyone to take clear, beautiful pictures with ease. Even going far beyond that, Lumix cameras pursue both the beauty of picture and the ease of operation at the same time to newly include the Intelligent Auto mode. In addition to two of the essential image stabilizing systems, this mode further features three new advanced functions. The Intelligent Scene Selector automatically sets the appropriate scene mode according to the scene you’re going to take. It is selected from most frequently-used scene modes such as portrait, scenery, macro, night scenery and night portrait. The Face Detection system helps the camera to recognize a human face and focus and set AE. The Continuous AF system allows the camera to keep focus on the subject even without pressing a shutter button halfway, to get best result out of a shutter chance by minimizing the AF time. These multi-capable functions happen automatically, so you can shoot without the bother of adjusting settings every time conditions change. Lumix and its powerful Intelligent Auto Mode does all the work for you. You can enjoy easy, trouble-free shooting in any situation and get the satisfaction that comes with capturing clear, beautiful images.
The high-speed, high-performance image processing LSI is the Venus Engine III, which boasts shooting at ISO 1600 in normal recording mode and even max. ISO 6400 in high sensitivity mode*. Effective resolution has been increased to 8.1-megapixels, which supports the Extra Optical Zoom function, that provides additional magnification ?even up to 28.7x when taking photos with 3-megapixel resolution. The 2.5-inch large, high resolution LCD with 207,000 pixels, and the large, 0.44-inch Electric Viewfinder with 188,000 pixels, make it easy to see when monitoring and playing back images.
Panasonic redesigned the FZ18 to make it more stylish and enhance its operational ease. AF/AE lock button and Macro button is now independent to allow quick and direct operation. A long battery life lets the FZ18 take approximately 400 pictures (CIPA) on a single charge. And the FZ18 can save image data in the RAW file format, which can be edited and developed with included software. A metal-finished mode dial also adds further strength to the design while enhancing the grip with rubber to make it easier to hold. For users who feel that ordinary compact cameras simply do not give them the functions and control they need for full enjoyment, the Lumix DMC-FZ18 serves as a gateway to truly creative photography.
* In 3-megapixel(4:3), 2.5-megapixel(3:2), 2-megapixel(16:9) recording. Resolution significantly decreases in high sensitivity mode.
1. A 28mm Wide Angle Leica DC Lens with f/2.8 Brightness and Powerful 18x Optical Zooming in a Compact Body
The DMC-FZ18 packages a 28mm wide angle LEICA DC VARIO-ELMARIT lens with f/2.8-4.2 brightness and powerful 18x optical zoom (equivalent to 28-504mm on a 35mm film camera) together with a 8.1-megapixel CCD into a compact body. The lens unit comprises of eleven elements in eight groups, including three aspherical lenses and two ED lenses. Notably two ED lenses minimize the chromatic aberration that is likely to occur in telephoto images. This set of lenses secure picture quality high enough to pass Leica’s stringent standards and delivers exceptional optical performance. With the long zoom range from 28mm to 504mm, equivalent to 18x, the DMC-FZ18 can be the best suitable camera to take expansive scenery with dynamic perspective and a close-up of a distant subject, having the appealing angle of view. Further, in 3-megapixel resolution mode, the Extra Optical Zoom function uses the centre part of the CCD to provide additional magnification, extending the zoom power to 28.7x.

2. Great Photography is not only from the Professional Photographer Anymore- Intelligent Auto Mode
Panasonic incorporates both MEGA O.I.S.(Optical Image Stabilizer) to compensate for hand-shake and Intelligent ISO Control system to detect and suppress motion blur into all Lumix cameras, which are the industry’s most advanced countermeasures against blurring.
In addition to these two paramount anti-blurring technologies, Panasonic keeps pursuing its own ideal that anyone at any technical level of photography can take beautiful pictures with ease, and Intelligent Auto mode is newly incorporated into Lumix. Increasing numbers of scene mode is one thing and taking advantage of them is another, and that’s why here comes the Intelligent Scene Selector that automatically sets the appropriate scene mode according to the scene you’re going to take among the most frequently-used scene modes such as Portrait, Scenery, Macro, Night Scenery and Night Portrait. The Face Detection system helps the camera to recognize a human face and focus and set AE. Up to 15 human faces can be recognized simultaneously. The Continuous AF system allows the camera to keep focus on the subject even without pressing a shutter button halfway, to get best result out of a shutter chance by minimizing the AF time. These multi-capable functions happen automatically, so you can shoot without the bother of adjusting settings every time conditions change. Lumix and its powerful Intelligent Auto Mode do all the work for you. You can enjoy easy, trouble-free shooting in any situation and get the satisfaction that comes with capturing clear, beautiful images.
3. High-Quality, High-Performance Image-Processing LSI: The Venus Engine III
The DMC-FZ18 features the Venus Engine III, Panasonic’s advanced image-processing engine that can record at a sensitivity setting as high as ISO 1600 with full resolution. Noise reduction is also greatly improved, with picture noise removed in stages during image processing. First, critical noise is roughly undraped, then chromatic noise and luminance noise are separated. The chromatic noise, which has a greater effect on picture quality, is then selectively suppressed to a substantial degree. It also supports a High Sensitivity mode that lets the DMC-FZ18 record at a setting of up to ISO 6400 ?sensitive enough to capture subjects in near-total darkness without using a flash*.
With its multi-task image-processing capability, the Venus Engine III also boasts outstanding response time. Shutter release time lag is as short as 0.005 second and the shutter interval is as short as 0.7 second**. This fast response makes it easy to capture sudden, spur-of-the-moment shots together with the quick start-up time of 1.5 second. In burst shooting mode, the FZ18 can fire off three shots per second at full resolution***. It also allows unlimited consecutive shooting**** ?you can continue snapping shots until the SDHC/SD memory card is full.
This advanced processing engine is also energy efficient. Its low power consumption means you can shoot around 400 images (CIPA) on a single charge, for a full day of shooting fun.
*In 3-megapixel(4:3), 2.5-megapixel(3:2), 2-megapixel(16:9) recording.
**Not including the time for AF.
***Max. seven images in standard mode / four images in fine mode.
****The consecutive shooting speed varies with the memory card, image size, and image compression mode. The number of shots depends on the memory card size, battery life, image size and image compression mode.
4. More Intuitive Control, More Comfortable Operation and Easy-to-see Intelligent LCD
The joystick that was so popular in the sister model DMC-FZ8 for its superbly easy operation is now included in the DMC-FZ18. This allows a host of settings, such as manual focusing and exposure, to be made quickly and easily. When manually focusing, both the focal length and the depth of field according to the zoom range and aperture are displayed. The MF assist function lets you enlarge the focus area and even move it around with the joystick, to achieve quick focusing to suit the composition even when framing is fixed due to the use of a tripod. The newly incorporated AF/AE lock button maintains the focus and exposure values that were automatically fixed when the lock button was pressed. This means that there are no more worries about accidentally changing a delicate focus point after you have worked hard to get it just right. The Custom Setting mode is also incorporated for the camera to memorize your frequent setting patterns to be instantly applied by simply selecting this function with the mode dial.
The DMC-FZ18 boasts a 2.5-inch large Intelligent LCD with full 207 k pixels resolution for comfortable viewing while both monitoring shots and playing back the results. The camera detects the light condition and automatically boosts the LCD backlighting by 40% when shooting outdoors in bright sunshine, and boosts signals by pixel-mixed readout method when shooting under low-lit situation to secure a clear image in any circumstances. The High Angle mode, which can be accessed quickly and easily via a dedicated button, makes the LCD screen extremely easy to view when the camera is held high, such as to shoot over a crowd.
The large 0.44-inch in-line Electric Viewfinder has high, 188,000-pixel resolution to provide easy, corner-to-corner focusing confirmation even in manual focus mode.
5. Viewing in Various Styles; HD Photo and Wide-Aspect Motion Images
With TV screens getting bigger and picture definition getting higher, consumers want to be able to shoot higher-quality still images and motion pictures. Panasonic has long focused on making photography more enjoyable, such as by letting people view their images easily on a Viera TV, with its internal SD card slot. With the FZ18, you can shoot high-definition 1920 x 1080 pixel photos that are ideal for full-screen viewing on a wide-screen (16:9) TV. Panasonic also offers the DMW-SDP1 HDTV Photo Player, which makes it easy to view a slideshow of Lumix photos in 1080i high-definition quality.
In addition to recording standard VGA (640 x 480), the DMC-FZ18 can record WVGA (848 x 480) motion images at 30 frames per second. Fitting a wide-screen TV perfectly, these wide –aspect motion images captured by the FZ18 make for extremely impressive viewing.
The DMC-FZ18 also offers an exceptional function that lets you select and display thumbnails of nine sequential frames from a motion image. This is useful, as an example, for analysing the way you swing a golf club or tennis racquet.
6. Quick and Smart AF and Easy Manual Focusing
To match the shooting situation and subject’s position, the user can select from six auto-focusing methods: face detection, multi, 3-point high-speed, 1-point high-speed, 1-point normal-speed, and spot. With the 1-point AF or spot AF method, the auto-focusing area can be chosen from as many as 11 points with the joystick or cursor button. Various group area patterns can also be selected in the new Multi method.
The newly added Face Detection system helps the camera to recognize a human face to capture it bright and clear. Up to 15 human faces can be detected simultaneously. The detection keeps working on the faces even if subjects are moving so that the time for AF is minimized before you click away the shutter.
Manual focusing, which is a valuable tool for professional-level photography, is also easy thanks to the previously described joystick. Instant switching between AF and MF is available with the independent AF/MF button. The DMC-FZ18 is also equipped with AF Macro button and it activates One-Shot AF function in MF mode with a single press of the button. In both AF/MF, the subject just 1cm away can be finely captured sparing no detail of it. You can experience the dynamic close-up of macro shots.
7. Other Advanced Features
In addition to its outstanding basic specifications, a host of other improvements make the DMC-FZ18 an ideal tool for creative photography. One additional function that broadens the fun of photography is an Advanced Scene Mode, that provides the users more fine control over some frequently-used scene modes; Portrait, Sports, Landscape and Night portrait. Selecting the Portrait or Sports mode and you’ll further have options to define whether it is in outdoor or indoor. Selecting Landscape mode, you’ll have options to specify if you’re going to take nature or architecture. Thus more suitable compensation for the scene will be available on the picture to get the best results. On the other hand, you can simply select the original mode without any further adjustment or select Creative mode that even allows manual controls over an aperture or a shutter speed.
SILKYPIX Developer Studio 2.1SE software application comes bundled with the DMC-FZ18 for editing and developing images in the RAW file format. Using this software, you can freely adjust RAW data settings such as exposure bias and white balance even after shooting for greater enjoyment of digital photography.
Approximately 27 MB of built-in memory is provided, and the camera accommodates large-capacity SDHC memory cards. Also interesting is the new Title Edit* function, which allows inputting text as an additional information of the picture, for example, names of children or pets, and travel places. When combined with Text Stamp function*, the FZ18 can show on which day of the trip a photo was taken together with the place you went in addition to showing the date a photo was taken for pictures using Travel Date function. It can also stamp your baby or pet’s age in months on a photo together with his/her name, after you’ve taken the shots. These dates, which can be helpful when making a photo album, can be stamped on photos whether you print them yourself at home or have a photo shop do them. The FZ18 also provides Category Playback function, which sorts images into such categories as portraits, scenery, night scenery, events, baby, pet, food, travel date-stamped and motion pictures, so you can play back or make slideshows of a particular type of image.
*When the date is stamped on a photo, the photo is automatically resized to 3-megapixel, or the original size is maintained for photos smaller than 3-megapixel. However, you can choose either to save or overwrite the original picture.
8. More Fun with Optional Accessories
The DMC-FZ18 offers a wide line of optional accessories to expand shooting possibilities. A tele-conversion lens with 1.7x power (equivalent to 857mm on a 35mm film camera) and a close-up lens can be mounted using a lens adaptor. A ND filter and MC protector are also available to provide the FZ18 with true high-end camera capabilities.

DMW-LT55 Tele conversion lens*
DMW-LC55 Close-up lens*
DMW-LND46 ND filter
DMW-LMC46 MC protector
DMW-LA3 Lens adaptor
DMW-AC7 AC adaptor
CGR-S006 Battery pack
DMW-CZS7 Soft case
DMW-CZ18 Camera Bag

*Requires Lens Adaptor (DMW-LA3) for attachment
Drawing on its vast expertise in consumer electronics, Panasonic is committed to creating a new photographic culture by introducing innovative, high-performance cameras and other advanced digital imaging products.

DMC-FZ18 Specifications
Color: S-Silver, K-Black
*Check the website of the Panasonic sales company in your country or region for details on the LUMIX colors that are available in your market.
DMC-FZ18
Dimensions (W x H x D) Approx. 117.6 x 75.3 x 88.2 mm (4.63 x 2.96 x 3.47 inch)
Weight Approx. 360g (0.79lb)
Approx. 407g with Battery and SD Memory Card (0.90lb)
Camera Effective Pixels 8.1 Mega pixels
Image Sensor 1/2.5″, 8.32 Mega Total Pixels CCD
Primary Color Filter
Optical Zoom 18x
Extra Optical Zoom 4:3 Aspect Ratio: 23x for 5 Mega, 28.7x for 3 Mega, 2 Mega, 0.3 Mega
3:2 Aspect Ratio: 23x for 4.5 Mega, 28.7x for 2.5 Mega
16:9 Aspect Ratio: 23x for 3.5 Mega, 28.7x for 2 Mega
Digital Zoom 4x
(Max. 72x combined with Optical Zoom without Extra Optical Zoom)
(Max. 115x combined with Extra Optical Zoom)
Focal Length f=4.6-82.8mm (35mm Equiv.: 28-504mm)
Lens LEICA DC VARIO-ELMARIT
11 elements in 8 groups
(3 Aspherical Lenses / 4 Aspherical surfaces)
Aperture Wide: F2.8 – F8.0 Tele: F4.2 – F8.0
Optical Image Stabilizer MEGA O.I.S. (Mode1 / Mode2)
Conversion lens Compatibility Yes
Focusing Area P / A / S / M / Intelligent Auto / Motion Picture: Normal: Wide 30cm / Tele 200cm – infinity
Macro: Wide 1cm / Tele (approx. 6x – 11x) 200cm – infinity
Tele Macro (approx. 12x – 18x): 100cm – infinity
AF Metering Face / 1-point / 1-point high speed / 3-point high speed / Multi-point / Spot
Focus AF-Macro On/Off, AF/MF Switchable, Manual Focus (Joystick), One Shot AF, Continuous AF On/Off
AF/AE Lock Yes
AF Assist Lamp Yes
ISO Sensitivity Auto / 100 / 200 / 400 / 800 / 1250 / 1600
(High Sensitivity Mode: Auto (1600 – 6400) )
White Balance Auto / Daylight / Cloudy / Shade / Halogen / Flash / White Set1/2
White Balance Adjustment (2-axis adjustable, ±9steps each)
(Selectable at Portrait (Normal, Soft Skin, Creative), Sports (Normal, Creative),
Baby, Pet and High Sensitivity mode)
Exposure Program AE, Aperture Priority AE, Shutter Priority AE, Manual, Program Shift (Program AE mode)
Exposure Compensation 1/3 EV step, +/-2 EV
Backlight Compensation Yes (at Intelligent Auto mode)
Auto (AE) Bracketing; +/- 1/3 EV ~ 1EV step, 3 frames
Light Metering Intelligent Multiple / Center Weighted / Spot
Scene Mode Dial: Playback, Intelligent Auto, P (Program) mode, A (Aperture Priority) mode,
S (Shutter Priority) mode, M (Manual) mode, Custom, Portrait mode, Scenery mode, Sports mode, Night Portrait mode
SCN (Food, Party, Candle Light, Sunset, High Sensitivity, Baby1, Baby2, Pet, Panning, Starry Sky, Fireworks, Beach, Snow, Aerial photo)
Motion Picture, Print
Advanced Scene Mode Portrait mode: Normal, Soft Skin, Outdoor, Indoor, Creative
Scenery mode: Normal, Nature, Architecture, Creative
Sports mode: Normal, Outdoor, Indoor, Creative
Night Portrait: Night Portrait, Night Scenery, Illuminations, Creative
Shutter Speed Program AE: 1-1/2000 sec.
Aperture Priority AE / Shutter Priority AE: 8-1/2000 sec.
Manual: 60-1/2000 sec.
Starry Sky Mode: 15, 30, 60 sec.
Self Timer 2 sec. / 10 sec. / 10 sec. / 3 images
Auto Review 1 sec, 3 sec, Zoom
Review 1x / 4x / 8x
Picture Adjustment Contrast: ±2steps
Sharpness: ±2steps
Saturation: ±2steps
Noise Reduction: ±2steps
Color Effect Mode Black & White, Sepia, Cool, Warm
Recording Format Still Image: JPEG (Design rule for Camera File system, based on Exif 2.21 standard), DPOF compatible
image with audio: JPEG (Design rule for Camera File system, based on Exif 2.21 standard) + QuickTime
Motion picture: QuickTime Motion JPEG
Recording Image Size Still Image: 4:3 Aspect Ratio: 3264 x 2448 pixels, 2560 x 1920 pixels, 2048 x 1536 pixels, 1600 x 1200 pixels, 640 x 480 pixels
3:2 Aspect Ratio: 3264 x 2176 pixels, 2560 x 1712 pixels, 2048 x 1360 pixels
16:9 Aspect Ratio: 3264 x 1840 pixels, 2560 x 1440 pixels, 1920 x 1080 pixels

Image Quality Fine / Standard / RAW / RAW + JPEG
Motion Picture 4:3 Aspect Ratio: 640 x 480 pixels, 320 x 240 pixels 30 fps, 10 fps
16:9 Aspect Ratio: 848 x 480 pixels 30 fps, 10 fps
Burst Shooting Mode Full-Resolution Image, 3 frames/sec.
Max. 7 images (Standard mode), Max. 4 images (Fine Mode)
Unlimited consecutive shooting Yes
Easy Zoom / Zoom Resume – / Yes
Still Image Rec. with Audio 5 sec.
Audio Dubbing Max. 10 sec.
Real-time histogram Yes
Composition Guide line Yes (2 patterns)
Built-in-Memory approx. 27MB
Scene Mode Help Screen Yes
Auto Angle Detection Yes
Flip Animation Yes
Travel Date / World Time Yes / Yes
Title Edit Yes
Text Stamp / Date Stamp Yes / Yes
Built-in-Flash Auto, Auto/Red-eye Reduction, Forced On, Forced On/Red-eye Reduction,
Slow Sync./Red-eye Reduction, Forced Off
Flash output Adjustment (1/3EV step, -2 – +2 EV)
ISO AUTO: 0.3 – 6.0 m (W) / 1.0 – 4.0 m (T)
High Sensitivity Mode: 1.15 – 24.0 m (W) / 1.0 – 16.1 m (T)
Viewfinder 0.44″ Color EVF (188K Pixels), Field of View: approx. 100%
LCD Monitor 2.5″ Polycrystalline TFT LCD Display (207K Pixels) Field of View: approx. 100%
Auto Power LCD mode, Power LCD mode, High angle mode
Playback mode 25-thumbnail display, 9-thumbnail display, calendar display, zoomed playback (16x max.),
Playback of favorite pictures, Creating still pictures from a motion picture
Category Playback (playback and slideshow of pictures in category)
Slide show (duration is adjustable, also manual controllable), image rotation
Resizing (selectable number of pixels), trimming, protection, aspect conv. DPOF print setting
OSD language English, German, French, Italian, Spanish, Polish, Czech, Hungarian, Russian,
Chinese (Traditional), Chinese (Simplified), Netherlandic, Thai, Korean,
Turkish, Portuguese, Arabic, Persian, Japanese
* Check the website of the Panasonic sales company in your country or region for details on the OSD language.
Recording Media Built-in Memory, SD Memory Card, SDHC Memory Card, MultiMediaCard
Microphone Yes
Speaker Yes
Interface DC Input, AV Output (NTSC/PAL), USB2.0 Full Speed
Direct Print PictBridge
Power Li-ion Battery Pack (7.2V, 710mAh) (Included)
AC Adaptor (Input: 110-240V AC) (Optional)
Battery life (approx.)
Included Software 400 pictures (CIPA Standard) / 400 pictures (with EVF)
LUMIX Simple Viewer, PhotofunStudio -viewer-
SILKYPIX Developer Studio 2.1SE
ArcSoft MediaImpression, ArcSoft PanoramaMaker
USB Driver
Standard Accessories Battery Charger, Battery Pack, Lens Cap, Lens Hood (L)(S), Hood Adaptor, AV Cable, USB Connection Cable, AC Cable, Strap, CD-ROM
* Check the website of the Panasonic sales company in your country or region for details on the optional accessories that are available in your market.


Panasonic Digital Camera DMC-FZ7 Receives

January 16, 2008

Panasonic Digital Camera DMC-FZ7 Receives
DIWA(Digital Imaging Website Association) Platinum Award 2006
For “Best Advanced Digital Camera”
Panasonic is pleased to announce that the digital still camera Lumix DMC-FZ7 received prestigious DIWA(Digital Imaging Website Association) Platinum Award for the Best Advanced Digital Camera in 2006. The DMC-FZ7 is a light-weight compact camera with 12x optical zoom that allows manual control with joystick. Panasonic Lumix FZ series are popular for its high optical performance, excellent picture quality, operational ease and portability, and these essence evaluated in the DMC-FZ7 are carried over to the brilliant successor DMC-FZ8 with further evolution.

DIWA (Digital Imaging Websites Association), a world-wide organization of collaborating websites, today has the pleasure of announcing the winners of the annual DIWA Platinum Awards for 2006. DIWA members from Europe and North America continuously test and review digital imaging products. For digital cameras, more than 200 details must be checked, tested and evaluated. Each review is then carefully monitored and compared by DIWA to ensure error-free, reliable and comprehensive test results.

Each year, all gold winners from the previous year are re-evaluated by the 10 member websites of the DIWA Awards organization. The very best from each of the three digital camera categories are honored with a DIWA Platinum Award. For 2006, the DIWA group of experts has selected the DMC-FZ7 to win the prestigious DIWA Platinum Award for Best Advanced Digital Camera in 2006.

DIWA’s official comment is as follows:

Panasonic LUMIX DMC-FZ7 DIWA Platinum Award 2006
for “Best Advanced Digital Camera”
“Step by step, Panasonic is effectively building their reputation as a leading manufacturer of digital cameras. They have joined forces with one of the most renowned lens manufacturers in the world, Leica of Germany and Panasonic now deliver attractive and highly competitive LUMIX cameras in all classes. The Panasonic LUMIX DMC-FZ7 is only one of many recent success stories from Panasonic’s engineering team. All DIWA reviewers were pleased with the performance of this “megazoom” camera from Panasonic. No other DSLR camera comes with a 12x zoom lens as standard, and certainly not with f/2.8-3.3 brightness, nor with world-renowned LEICA quality, built-in optical image stabilizer (MEGA O.I.S) and 5 cm macro. The FZ7 simply delivers fabulous features and qualities in a compact and user-friendly housing.”

About DIWA
The Digital Imaging Websites Association (DIWA) is a fast growing group of independent Web-based specialist publications dedicated to digital imaging. DIWA harnesses the collective talent and expertise of its members, resulting in industry awards that command unparalleled confidence and value, both for consumers and the industry alike. DIWA awards come in the form of bronze, silver and gold medals for various product categories.

DIWA test scoring procedure
DIWA product test awards are exclusively decided through the analysis of multiple test scores from different DIWA testers, testing different samples of the same product. A very detailed and comprehensive standardized scoring procedure is employed, tailored carefully for each category of product. Multiple testing eliminates the chance of an isolated, unrepresentative product sample or test error or a hidden bias from affecting the trustworthiness of the overall result.

Awards throughout the year
DIWA is also unique in its policy in issuing awards for deserving products throughout the year, culminating in annual best of the year Platinum medal awards in all product categories.

DIWA Awards members
Canada: http://www.photoxels.com
Czech Republic: http://www.fotoaparat.cz
Germany: http://www.digitalkamera.de
Hungary: http://www.fotovilag.hu
Netherlands: http://www.letsgodigital.org
Norway: http://www.digit.no
Poland: http://www.fotopolis.pl
Slovenia: http://www.e-fotografija.com
Spain: http://www.nuevafotografia.com
United Kingdom: http://www.photographyblog.com
DIWA Awards multi-lingual Web site
At the heart of the DIWA organization is its multi-lingual Web site, http://www.diwa-awards.com, where you can find links to the latest reviews published by DIWA member publications. The site also archives DIWA awards and is designed to aid consumers in their choice of imaging products.

For further information about DIWA please visit our Web site – http://www.diwa-awards.com – or email us at info@diwa-awards.com.