Panasonic Digital Camera DMC-FZ7 Receives

January 16, 2008

Panasonic Digital Camera DMC-FZ7 Receives
DIWA(Digital Imaging Website Association) Platinum Award 2006
For “Best Advanced Digital Camera”
Panasonic is pleased to announce that the digital still camera Lumix DMC-FZ7 received prestigious DIWA(Digital Imaging Website Association) Platinum Award for the Best Advanced Digital Camera in 2006. The DMC-FZ7 is a light-weight compact camera with 12x optical zoom that allows manual control with joystick. Panasonic Lumix FZ series are popular for its high optical performance, excellent picture quality, operational ease and portability, and these essence evaluated in the DMC-FZ7 are carried over to the brilliant successor DMC-FZ8 with further evolution.

DIWA (Digital Imaging Websites Association), a world-wide organization of collaborating websites, today has the pleasure of announcing the winners of the annual DIWA Platinum Awards for 2006. DIWA members from Europe and North America continuously test and review digital imaging products. For digital cameras, more than 200 details must be checked, tested and evaluated. Each review is then carefully monitored and compared by DIWA to ensure error-free, reliable and comprehensive test results.

Each year, all gold winners from the previous year are re-evaluated by the 10 member websites of the DIWA Awards organization. The very best from each of the three digital camera categories are honored with a DIWA Platinum Award. For 2006, the DIWA group of experts has selected the DMC-FZ7 to win the prestigious DIWA Platinum Award for Best Advanced Digital Camera in 2006.

DIWA’s official comment is as follows:

Panasonic LUMIX DMC-FZ7 DIWA Platinum Award 2006
for “Best Advanced Digital Camera”
“Step by step, Panasonic is effectively building their reputation as a leading manufacturer of digital cameras. They have joined forces with one of the most renowned lens manufacturers in the world, Leica of Germany and Panasonic now deliver attractive and highly competitive LUMIX cameras in all classes. The Panasonic LUMIX DMC-FZ7 is only one of many recent success stories from Panasonic’s engineering team. All DIWA reviewers were pleased with the performance of this “megazoom” camera from Panasonic. No other DSLR camera comes with a 12x zoom lens as standard, and certainly not with f/2.8-3.3 brightness, nor with world-renowned LEICA quality, built-in optical image stabilizer (MEGA O.I.S) and 5 cm macro. The FZ7 simply delivers fabulous features and qualities in a compact and user-friendly housing.”

About DIWA
The Digital Imaging Websites Association (DIWA) is a fast growing group of independent Web-based specialist publications dedicated to digital imaging. DIWA harnesses the collective talent and expertise of its members, resulting in industry awards that command unparalleled confidence and value, both for consumers and the industry alike. DIWA awards come in the form of bronze, silver and gold medals for various product categories.

DIWA test scoring procedure
DIWA product test awards are exclusively decided through the analysis of multiple test scores from different DIWA testers, testing different samples of the same product. A very detailed and comprehensive standardized scoring procedure is employed, tailored carefully for each category of product. Multiple testing eliminates the chance of an isolated, unrepresentative product sample or test error or a hidden bias from affecting the trustworthiness of the overall result.

Awards throughout the year
DIWA is also unique in its policy in issuing awards for deserving products throughout the year, culminating in annual best of the year Platinum medal awards in all product categories.

DIWA Awards members
Canada: http://www.photoxels.com
Czech Republic: http://www.fotoaparat.cz
Germany: http://www.digitalkamera.de
Hungary: http://www.fotovilag.hu
Netherlands: http://www.letsgodigital.org
Norway: http://www.digit.no
Poland: http://www.fotopolis.pl
Slovenia: http://www.e-fotografija.com
Spain: http://www.nuevafotografia.com
United Kingdom: http://www.photographyblog.com
DIWA Awards multi-lingual Web site
At the heart of the DIWA organization is its multi-lingual Web site, http://www.diwa-awards.com, where you can find links to the latest reviews published by DIWA member publications. The site also archives DIWA awards and is designed to aid consumers in their choice of imaging products.

For further information about DIWA please visit our Web site – http://www.diwa-awards.com – or email us at info@diwa-awards.com.


Sales Under Way of the Second Leica Lens Designed Specifically for the Digital SLR camera LEICA D SUMMILUX 25mm/F1.4 ASPH.

January 16, 2008

Sales Under Way of the Second Leica Lens Designed
Specifically for the Digital SLR camera
LEICA D SUMMILUX 25mm/F1.4 ASPH.
Panasonic today introduced the second Leica interchangeable lens designed specifically for the digital SLR camera. The LEICA D SUMMILUX 25mm/F1.4 ASPH. complies with the Four Thirds System and will be available by April.

The new LEICA D SUMMILUX 25mm/F1.4 lens (35mm equivalent: 50mm) is a bright, large-diameter F1.4 standard lens. It incorporates an aperture ring and boasts as many as 10 lens elements in 9 groups, including a large-diameter aspherical lens, which assure a superb optical performance and F1.4 brightness, while one super ED (extra-low dispersion) lens and three ED lenses reduce color bleeding to an absolute minimum.

LEICA D SUMMILUX 25mm/F1.4 ASPH.
Bright, large-diameter F1.4 25mm fixed focal length lens (35mm equivalent:50mm)

A large total of 10 lens elements in 9 groups, including a large-diameter aspherical lens, give this bright, standard F1.4 lens a superb optical performance. A large-diameter front lens ensures sufficient peripheral light levels, and a large-diameter front aspherical lens reduces light degradation all the way to the lens periphery. The result is high resolution and absolutely minimum lens distortion.

One super ED lens and three ED lenses
Four extra-low dispersion lenses suppress chromatic aberration, thus minimizing color bleeding.

Aperture ring with a familiar, intuitive touch
When the D SUMMILUX lens is used with the LUMIX DMC-L1 digital camera, the user has an aperture ring as well as a focus ring at his or her fingertips. These rings provide the same kind of easy, pleasant, intuitive operation people enjoy with the familiar film camera.

Minimum photographic distance of 38 cm for beautiful macro shooting
Unlike the 50mm lenses used on conventional 35mm film cameras, the D SUMMILUX lens uses a floating focus that reduces minimum photographic distance to just 38 cm. In addition to the lens’s high optical performance and low aberration, maximum photographic magnification of 0.17x (35mm equivalent), which combines with the F1.4 brightness allows beautiful macro shooting.

Circular aperture diaphragm
Seven aperture blades create a rounded shape. This combines with the F1.4 brightness to produce a beautiful smoothness in out-of-focus areas at larger aperture.

Multiple lens coatings minimize ghosts and flare
Multi-coated lenses reduce ghosts and flare to an absolute minimum, helping the D SUMMILUX deliver an optical performance that meets Leica’s lofty standards.

Specifications
LEICA D SUMMILUX 25mm/F1.4 ASPH.
Model No. L-X025
Lens Construction 10 elements in 9 groups
(1 aspherical lens, 1 Super ED lens and 3 ED lenses)
Mount Four Thirds mount
Focal length f=25mm (35mm film camera equiv. 50mm)
MEGA O.I.S.
(Optical Image Stabilizer) No
Aperture type 7 diaphragm blades / Iris diaphragm
Minimum aperture F16
Closest focusing distance 0.38m
Maximum magnification Approx. 0.17x (35mm film camera equivalent)
Diagonal angle of view 47 degree
Filter size 62mm
Overall length 75mm / 2.95 inch (from the tip of the lens to the base side of the lens mount)
Weight Approx. 510g


Sales Under Way of the Second Leica Lens Designed Specifically for the Digital SLR camera LEICA D SUMMILUX 25mm/F1.4 ASPH.

January 16, 2008

Sales Under Way of the Second Leica Lens Designed
Specifically for the Digital SLR camera
LEICA D SUMMILUX 25mm/F1.4 ASPH.
Panasonic today introduced the second Leica interchangeable lens designed specifically for the digital SLR camera. The LEICA D SUMMILUX 25mm/F1.4 ASPH. complies with the Four Thirds System and will be available by April.

The new LEICA D SUMMILUX 25mm/F1.4 lens (35mm equivalent: 50mm) is a bright, large-diameter F1.4 standard lens. It incorporates an aperture ring and boasts as many as 10 lens elements in 9 groups, including a large-diameter aspherical lens, which assure a superb optical performance and F1.4 brightness, while one super ED (extra-low dispersion) lens and three ED lenses reduce color bleeding to an absolute minimum.

LEICA D SUMMILUX 25mm/F1.4 ASPH.
Bright, large-diameter F1.4 25mm fixed focal length lens (35mm equivalent:50mm)

A large total of 10 lens elements in 9 groups, including a large-diameter aspherical lens, give this bright, standard F1.4 lens a superb optical performance. A large-diameter front lens ensures sufficient peripheral light levels, and a large-diameter front aspherical lens reduces light degradation all the way to the lens periphery. The result is high resolution and absolutely minimum lens distortion.

One super ED lens and three ED lenses
Four extra-low dispersion lenses suppress chromatic aberration, thus minimizing color bleeding.

Aperture ring with a familiar, intuitive touch
When the D SUMMILUX lens is used with the LUMIX DMC-L1 digital camera, the user has an aperture ring as well as a focus ring at his or her fingertips. These rings provide the same kind of easy, pleasant, intuitive operation people enjoy with the familiar film camera.

Minimum photographic distance of 38 cm for beautiful macro shooting
Unlike the 50mm lenses used on conventional 35mm film cameras, the D SUMMILUX lens uses a floating focus that reduces minimum photographic distance to just 38 cm. In addition to the lens’s high optical performance and low aberration, maximum photographic magnification of 0.17x (35mm equivalent), which combines with the F1.4 brightness allows beautiful macro shooting.

Circular aperture diaphragm
Seven aperture blades create a rounded shape. This combines with the F1.4 brightness to produce a beautiful smoothness in out-of-focus areas at larger aperture.

Multiple lens coatings minimize ghosts and flare
Multi-coated lenses reduce ghosts and flare to an absolute minimum, helping the D SUMMILUX deliver an optical performance that meets Leica’s lofty standards.

Specifications
LEICA D SUMMILUX 25mm/F1.4 ASPH.
Model No. L-X025
Lens Construction 10 elements in 9 groups
(1 aspherical lens, 1 Super ED lens and 3 ED lenses)
Mount Four Thirds mount
Focal length f=25mm (35mm film camera equiv. 50mm)
MEGA O.I.S.
(Optical Image Stabilizer) No
Aperture type 7 diaphragm blades / Iris diaphragm
Minimum aperture F16
Closest focusing distance 0.38m
Maximum magnification Approx. 0.17x (35mm film camera equivalent)
Diagonal angle of view 47 degree
Filter size 62mm
Overall length 75mm / 2.95 inch (from the tip of the lens to the base side of the lens mount)
Weight Approx. 510g


Digital Camera DMC-FZ8

January 16, 2008

Digital Camera DMC-FZ8
A Digital Camera
with Powerful 12x Optical Zoom and Easy Manual Operation
The New Lumix DMC-FZ8 Featuring Intelligent Image Stabilization
with Mega O.I.S. and Intelligent ISO Control
Panasonic is pleased to introduce a new 7.2-megapixel Lumix digital camera, featuring a powerful 12x optical zoom lens (equivalent to 36-432mm on a 35mm film camera) with f/2.8 brightness. While the DMC-FZ8 boasts the same high 12x zooming power as the DMC-FZ50, which is currently popular among demanding amateur photographers, it also enhances mobility with its compactness and easy joystick operation.
The Venus Engine III image processing engine gives it even higher image quality and speedier processing. The FZ8 also incorporates the Intelligent Image Stabilization system, which Panasonic is including in other Lumix cameras being introduced simultaneously with the FZ8. This system comprises two features – Mega O.I.S.(optical Image Stabilizer) and Intelligent ISO Control – that together make it easy to capture beautiful photos every time you shoot. Now recognised as a must-have feature for digital cameras, Mega O.I.S. compensates for the effects of hand-shake, making it possible to capture clear, crisp photos indoors, at night, or when taking macro close-ups or using high powered zooming – situations in which hand-shake is most likely to be a problem. Even Mega O.I.S., however, cannot suppress the motion blur caused by a subject moving as the photo is being snapped. That’s where Intelligent ISO Control comes in. In this system, the camera’s Venus Engine III image-processing engine detects whether the subject is moving and, as necessary, raises the ISO setting and shutter speed according to how fast the subject is moving and the light conditions. This happens automatically, so you can shoot without the bother of adjusting settings every time conditions change. Lumix and its powerful Intelligent Image Stabilization system do all the work for you. You enjoy easy, trouble-free shooting in any situation and get the satisfaction that comes with capturing clear, beautiful images.
Effective resolution has been increased to 7.2 megapixels, which supports the FZ8’s enhanced functions. For example, Panasonic’s Extra Optical Zoom function provides additional magnification – to 18x when taking photos with 3-megapixel resolution. The resolution of the LCD has also been increased to 207,000 pixels, and the larger, 0.44-inch EVF (electronic viewfinder) has a resolution of 188,000 pixels, making it easy to see both when monitoring and playing back images. Other features that improve usability and convenience include enhanced operation with a multi-purpose joystick, which further simplifies exposure compensation. Frequently used functions, such as light metering, AF (auto focus) mode, ISO setting, and white balance adjustment, are quickly and easily handled with the Quick Setting function. The position of the AF area can be selected among the 11 positions in the single point mode, the multi-point mode and the spot mode. When manually focusing, the focus area is automatically magnified and movable for greater control. White balance can be adjusted on two axes to better express the photographer’s intended colouring.
Panasonic redesigned the FZ8 throughout to make it more stylish. A built-in memory with a capacity of approximately 27 MB is provided, and the camera accepts large-capacity SDHC memory cards. A metal mode dial also adds further strength to the design. A long battery life lets the FZ8 take around 380 on a single charge (CIPA). And the FZ8 can save image data in the RAW file format, which can be edited and developed with included software. For users who feel that ordinary compact cameras simply do not give them the functions and control they need for full enjoyment, the Lumix DMC-FZ8 serves as a gateway to truly creative photography.

1. Leica DC Lens with f/2.8 Brightness and Powerful 12x Optical Zooming in a Compact Body
The DMC-FZ8 packages a LEICA DC VARIO-ELMARIT lens with f/2.8-3.3 brightness and powerful 12x optical zoom (equivalent to 36-432mm on a 35mm film camera) together with a 7.2-megapixel CCD into a compact body. Comprising 11 elements in eight groups, including three aspherical lenses, this advanced lens unit passes Leica’s stringent standards and delivers an exceptional optical performance. Further, in 3-megapixel resolution mode, the Extra Optical Zoom function uses the centre part of the CCD to provide additional magnification, extending the zoom power to 18x. Using this feature in combination with the 4x digital zoom brings the total zooming power to a remarkable 72x.

2. Intelligent Image Stabilization: Mega O.I.S. for Hand-Shake Plus Intelligent ISO Control for Motion Blur
Panasonic drew on its cutting-edge lens technology to invent Mega O.I.S. (Optical Image Stabilizer) that prevents blurring from shaky hands – the leading cause of blurry images. Featured in the entire Lumix line-up since 2005, MEGA O.I.S. has earned such high praise from users around the world that it is a standard feature of digital cameras. In Panasonic’s Mega O.I.S., sensors act at a frequency of 4,000 times per second to accurately detect even slight camera movement, such as from unsteady hands, and a corrective lens in the O.I.S. lens unit is shifted to compensate. With Mega O.I.S., it is easier than ever to capture clear, sharp, beautiful images when shooting telephoto shots, indoor portraits, illuminated night scenes or even the scenery you see from a train window.
While hand-shake is the single biggest cause of blurry images, it is not the only one. Another problem is the motion blur that can occur when a subject moves as the shot is being snapped. Incorporating Panasonic’s new Intelligent ISO Control, Lumix cameras are the first in the world to fight motion blur. This system detects whether or not the subject is moving. If it is, the system automatically raises the ISO setting accordingly, allowing the camera to shoot at a higher shutter speed. If the subject is not moving, the camera shoots at a low ISO setting and captures beautiful, natural-looking images. Intelligent ISO Control is included as one of the corrections in certain scene modes used to shoot subjects that are often moving, such as Sports, Baby and the newly added Pet mode. Simply select the mode that best suits the subject, and Intelligent ISO Control provides the optimal corrections, making it easy to capture crisp, clear photos.
With Intelligent Image Stabilization – Mega O.I.S. to compensate for hand-shake plus Intelligent ISO Control to prevent motion blur – Panasonic has taken image stabilisation a leap forward and equipped the new Lumix DMC-FZ8 with the industry’s most advanced countermeasures against blurring.

3. High-Quality, High-Performance Image-Processing LSI: The Venus Engine III
The DMC-FZ8 features the Venus Engine III, Panasonic’s advanced image-processing engine that can record at a sensitivity setting as high as ISO 1250 with full resolution. Noise reduction is also greatly improved, with picture noise removed in stages during image processing. First, critical noise is roughly undraped and chromatic noise and luminance noise are separated. The chromatic noise, which has a greater effect on picture quality, is then selectively suppressed to a substantial degree.
With its multi-task image-processing capability, the Venus Engine III also boasts outstanding response time. Shutter release time lag is as short as 0.005 second and the shutter interval is as short as 0.6 second*. This fast response makes it easy to capture sudden, spur-of-the-moment shots. In burst shooting mode, the FZ8 can fire off three shots per second at full resolution**. It also allows unlimited consecutive shooting*** – you can continue snapping shots until the SDHC/SD memory card is full.
Thanks to the energy-efficient Venus Engine III imaging engine, the FZ8 offers a long battery life. The DMC-FZ8 can take around 380 shots on a single battery charge.

* Not including auto focusing time
**Max. seven images in standard mode/ five images in fine mode.
***The consecutive shooting speed varies with the memory card, image size, and image compression mode. The number of shots depends on the memory card size, battery life, image size and image compression mode.

4. More Intuitive Manual Control with a Joystick
The joystick that was so popular in the previous DMC-FZ7 for its superbly easy operation is now included in the DMC-FZ8. This allows a host of settings, such as manual focusing and exposure, to be made quickly and easily. When manually focusing, both the focal length and the depth of field according to the zoom range and aperture are displayed. The MF assist function lets you enlarge the focus area and even move it around with the joystick, to achieve quick focusing to suit the composition even when framing is fixed due to the use of a tripod. The joystick also makes it possible to quickly set frequently used functions like light metering, AF mode, white balance, ISO sensitivity, picture size, and compression format in the same way as in the popular FZ7. These shortcuts let you make fast, easy adjustments while keeping your eye on the subject.
The shutter speed in manual exposure mode can be adjusted from 1/2000 to 60 seconds to meet a wide range of shooting needs.

5. Bright, High-Resolution LCD and Electronic Viewfinder
The DMC-FZ8 boasts a large, 2.5-inch LCD with full 207,000-pixel resolution for comfortable viewing both while monitoring shots and playing back the results. The pixel-mixed readout method used by the CCD automatically increases the brightness of the live image on the LCD, making it much easier to shoot in low lighting. Thanks to the Power LCD function, which boosts the LCD backlighting by 40%, even shooting outdoors in bright sunshine is no longer a problem. The High Angle mode, which can be accessed quickly and easily via a dedicated button, makes the LCD screen extremely easy to view when the camera is held high, such as to shoot over a crowd.
The larger, 0.44-inch EVF has high, 188,000-pixel resolution to provide easy, corner-to-corner focusing confirmation even in manual focus mode.

6. Industry-Leading Auto-Focusing Speed for a High-Powered Zoom Model with Easy Manual Focusing
To match the shooting situation and subject’s position, the user can select from five auto-focusing methods: multi, 3-point high-speed, 1-point high-speed, 1-point normal-speed, and spot. With the 1-point AF method, the auto-focusing area can be chosen from as many as 11 points with the joystick or cursor button. Various group area patterns can also be selected in the new Multi method. As with all high-powered zoom models in the Lumix family, the DMC-FZ8 leads the industry with its short shutter time lag for quick, smooth operation. Although screen-freeze in high-speed auto focusing is now minimised, it can be entirely eliminated when taking pictures of fast-moving subjects by selecting 1-point normal-speed AF.
Manual focusing, which is a valuable tool for professional-level photography, is also easy thanks to the previously described joystick.

7. Record Clear, Bright, Wide-Aspect VGA Motion Images – Ideal for Wide-Screen Viewing
In addition to recording standard VGA (640 x 480) motion images at 30 frames per second, the DMC-FZ8 can record stunning wide-aspect VGA (848 x 480) motion images at 30 frames per second. These 16:9 motion pictures look extremely impressive on a wide-screen TV. The pixel-mixed readout method used by the CCD enhances image brightness, so the pictures you see are clear, bright and beautiful.
The DMC-FZ8 also offers an exceptional function that lets you select and display thumbnails of nine sequential frames from a motion image. This is useful, as an example, for analysing the way you swing a golf club or tennis racquet.

8. Other Advanced Features
In addition to its outstanding basic specifications, a host of other improvements make the DMC-FZ8 ideal as a tool for creative photography. Approximately 27 MB of built-in memory is provided, and the camera accommodates large-capacity SDHC memory cards. The long battery life lets the FZ8 take around 380 shots on a single charge (CIPA), for more shooting enjoyment. A wide variety of scene modes, including the new Pet and Sunset modes, also make it easy to get beautiful photos in a range of photographic situations. White balance allows fine adjustment from amber to blue on the horizontal axis and from green to magenta on the vertical axis.
With the FZ8, the enjoyment of photography doesn’t end when you’re done shooting for the day. One additional function that broadens the fun of photography is Direct Print mode. To select it, simply turn the mode dial on the camera top. Then use a USB cable to connect the camera to a Pictbridge-compatible printer, and you’re ready to print beautiful photos. Print all the images you shot or only your favourites, and make one copy or multiple copies as you wish. When you turn the mode dial, the mode selected is indicated on the LCD. This lets you change the mode to recording, playback or direct printing without taking your eyes off the subject.
Also interesting is the new Date Stamp function. In addition to showing the date a photo was taken, the FZ8 can show on which day of the trip a photo was taken. It can also stamp your baby’s age in months on a photo, after you’ve taken the shots.* These dates, which can be helpful when making a photo album, can be stamped on photos whether you print them yourself at home or have a photo shop do them.
The SILKYPIX Developer Studio 2.0SE software application comes bundled with the DMC-FZ8 for editing and developing images in the RAW file format. Using this software, you can freely adjust RAW data settings such as exposure bias and white balance even after shooting for greater enjoyment of digital photography.

*When the date is stamped on a photo, the photo is automatically resized to 3-megapixel, or the original size is maintained for photos smaller than 3-megapixel. However, you can choose either to save or overwrite the original picture.

9. More Fun with Optional Accessories
The DMC-FZ8 offers a wide line of optional accessories to expand shooting possibilities. A tele-conversion lens with 1.7x power (equivalent to 714mm on a 35mm film camera), a wide-conversion lens with 0.7x power (equivalent to 25.2mm on a 35mm film camera) and a close-up lens can be mounted using a lens adaptor. An ND filter and MC protector are also available to provide the FZ8 with true high-end camera capabilities.

DMW-LT55 Tele conversion lens*
DMW-LW55 Wide conversion lens*
DMW-LC55 Close-up lens*
DMW-LND55 ND filter*
DMW-LND52 ND filter
DMW-LMC55 MC protector*
DMW-LMC52 MC protector
DMW-LA2 Lens adaptor
DMW-AC7 AC Adaptor
CGR-S006 Battery pack
DMW-CZS7 Soft case
DMW-CHFZ8 Semi-hard case
*Requires Lens Adaptor (DMW-LA2) for attachment
With the optional Panasonic DMW-SDP1 HDTV Photo Player, it’s easy to have a slide show of Lumix images in 1080i high-definition quality. By simply connecting the SDP1, via a component cable, to a high-definition TV such as a Panasonic Viera, and inserting the SDHC/SD memory card into its slot, users can view their photos on a large display together with family or friends. Like Lumix cameras, the DMW-SDP1 incorporates the Venus Engine III imaging engine. This provides extremely quick advancing from one slide to the next. It also helps in the playback of wide-aspect VGA (848x 480) motion images** that fit an HDTV’s 16:9 screen.
Drawing on its vast expertise in consumer electronics, Panasonic is committed to creating a new photographic culture by introducing innovative, high-performance cameras and other advanced digital imaging products.

**Recorded with a Lumix camera


Digital Camera DMC-FZ8

January 16, 2008

Digital Camera DMC-FZ8
A Digital Camera
with Powerful 12x Optical Zoom and Easy Manual Operation
The New Lumix DMC-FZ8 Featuring Intelligent Image Stabilization
with Mega O.I.S. and Intelligent ISO Control
Panasonic is pleased to introduce a new 7.2-megapixel Lumix digital camera, featuring a powerful 12x optical zoom lens (equivalent to 36-432mm on a 35mm film camera) with f/2.8 brightness. While the DMC-FZ8 boasts the same high 12x zooming power as the DMC-FZ50, which is currently popular among demanding amateur photographers, it also enhances mobility with its compactness and easy joystick operation.
The Venus Engine III image processing engine gives it even higher image quality and speedier processing. The FZ8 also incorporates the Intelligent Image Stabilization system, which Panasonic is including in other Lumix cameras being introduced simultaneously with the FZ8. This system comprises two features – Mega O.I.S.(optical Image Stabilizer) and Intelligent ISO Control – that together make it easy to capture beautiful photos every time you shoot. Now recognised as a must-have feature for digital cameras, Mega O.I.S. compensates for the effects of hand-shake, making it possible to capture clear, crisp photos indoors, at night, or when taking macro close-ups or using high powered zooming – situations in which hand-shake is most likely to be a problem. Even Mega O.I.S., however, cannot suppress the motion blur caused by a subject moving as the photo is being snapped. That’s where Intelligent ISO Control comes in. In this system, the camera’s Venus Engine III image-processing engine detects whether the subject is moving and, as necessary, raises the ISO setting and shutter speed according to how fast the subject is moving and the light conditions. This happens automatically, so you can shoot without the bother of adjusting settings every time conditions change. Lumix and its powerful Intelligent Image Stabilization system do all the work for you. You enjoy easy, trouble-free shooting in any situation and get the satisfaction that comes with capturing clear, beautiful images.
Effective resolution has been increased to 7.2 megapixels, which supports the FZ8’s enhanced functions. For example, Panasonic’s Extra Optical Zoom function provides additional magnification – to 18x when taking photos with 3-megapixel resolution. The resolution of the LCD has also been increased to 207,000 pixels, and the larger, 0.44-inch EVF (electronic viewfinder) has a resolution of 188,000 pixels, making it easy to see both when monitoring and playing back images. Other features that improve usability and convenience include enhanced operation with a multi-purpose joystick, which further simplifies exposure compensation. Frequently used functions, such as light metering, AF (auto focus) mode, ISO setting, and white balance adjustment, are quickly and easily handled with the Quick Setting function. The position of the AF area can be selected among the 11 positions in the single point mode, the multi-point mode and the spot mode. When manually focusing, the focus area is automatically magnified and movable for greater control. White balance can be adjusted on two axes to better express the photographer’s intended colouring.
Panasonic redesigned the FZ8 throughout to make it more stylish. A built-in memory with a capacity of approximately 27 MB is provided, and the camera accepts large-capacity SDHC memory cards. A metal mode dial also adds further strength to the design. A long battery life lets the FZ8 take around 380 on a single charge (CIPA). And the FZ8 can save image data in the RAW file format, which can be edited and developed with included software. For users who feel that ordinary compact cameras simply do not give them the functions and control they need for full enjoyment, the Lumix DMC-FZ8 serves as a gateway to truly creative photography.

1. Leica DC Lens with f/2.8 Brightness and Powerful 12x Optical Zooming in a Compact Body
The DMC-FZ8 packages a LEICA DC VARIO-ELMARIT lens with f/2.8-3.3 brightness and powerful 12x optical zoom (equivalent to 36-432mm on a 35mm film camera) together with a 7.2-megapixel CCD into a compact body. Comprising 11 elements in eight groups, including three aspherical lenses, this advanced lens unit passes Leica’s stringent standards and delivers an exceptional optical performance. Further, in 3-megapixel resolution mode, the Extra Optical Zoom function uses the centre part of the CCD to provide additional magnification, extending the zoom power to 18x. Using this feature in combination with the 4x digital zoom brings the total zooming power to a remarkable 72x.

2. Intelligent Image Stabilization: Mega O.I.S. for Hand-Shake Plus Intelligent ISO Control for Motion Blur
Panasonic drew on its cutting-edge lens technology to invent Mega O.I.S. (Optical Image Stabilizer) that prevents blurring from shaky hands – the leading cause of blurry images. Featured in the entire Lumix line-up since 2005, MEGA O.I.S. has earned such high praise from users around the world that it is a standard feature of digital cameras. In Panasonic’s Mega O.I.S., sensors act at a frequency of 4,000 times per second to accurately detect even slight camera movement, such as from unsteady hands, and a corrective lens in the O.I.S. lens unit is shifted to compensate. With Mega O.I.S., it is easier than ever to capture clear, sharp, beautiful images when shooting telephoto shots, indoor portraits, illuminated night scenes or even the scenery you see from a train window.
While hand-shake is the single biggest cause of blurry images, it is not the only one. Another problem is the motion blur that can occur when a subject moves as the shot is being snapped. Incorporating Panasonic’s new Intelligent ISO Control, Lumix cameras are the first in the world to fight motion blur. This system detects whether or not the subject is moving. If it is, the system automatically raises the ISO setting accordingly, allowing the camera to shoot at a higher shutter speed. If the subject is not moving, the camera shoots at a low ISO setting and captures beautiful, natural-looking images. Intelligent ISO Control is included as one of the corrections in certain scene modes used to shoot subjects that are often moving, such as Sports, Baby and the newly added Pet mode. Simply select the mode that best suits the subject, and Intelligent ISO Control provides the optimal corrections, making it easy to capture crisp, clear photos.
With Intelligent Image Stabilization – Mega O.I.S. to compensate for hand-shake plus Intelligent ISO Control to prevent motion blur – Panasonic has taken image stabilisation a leap forward and equipped the new Lumix DMC-FZ8 with the industry’s most advanced countermeasures against blurring.

3. High-Quality, High-Performance Image-Processing LSI: The Venus Engine III
The DMC-FZ8 features the Venus Engine III, Panasonic’s advanced image-processing engine that can record at a sensitivity setting as high as ISO 1250 with full resolution. Noise reduction is also greatly improved, with picture noise removed in stages during image processing. First, critical noise is roughly undraped and chromatic noise and luminance noise are separated. The chromatic noise, which has a greater effect on picture quality, is then selectively suppressed to a substantial degree.
With its multi-task image-processing capability, the Venus Engine III also boasts outstanding response time. Shutter release time lag is as short as 0.005 second and the shutter interval is as short as 0.6 second*. This fast response makes it easy to capture sudden, spur-of-the-moment shots. In burst shooting mode, the FZ8 can fire off three shots per second at full resolution**. It also allows unlimited consecutive shooting*** – you can continue snapping shots until the SDHC/SD memory card is full.
Thanks to the energy-efficient Venus Engine III imaging engine, the FZ8 offers a long battery life. The DMC-FZ8 can take around 380 shots on a single battery charge.

* Not including auto focusing time
**Max. seven images in standard mode/ five images in fine mode.
***The consecutive shooting speed varies with the memory card, image size, and image compression mode. The number of shots depends on the memory card size, battery life, image size and image compression mode.

4. More Intuitive Manual Control with a Joystick
The joystick that was so popular in the previous DMC-FZ7 for its superbly easy operation is now included in the DMC-FZ8. This allows a host of settings, such as manual focusing and exposure, to be made quickly and easily. When manually focusing, both the focal length and the depth of field according to the zoom range and aperture are displayed. The MF assist function lets you enlarge the focus area and even move it around with the joystick, to achieve quick focusing to suit the composition even when framing is fixed due to the use of a tripod. The joystick also makes it possible to quickly set frequently used functions like light metering, AF mode, white balance, ISO sensitivity, picture size, and compression format in the same way as in the popular FZ7. These shortcuts let you make fast, easy adjustments while keeping your eye on the subject.
The shutter speed in manual exposure mode can be adjusted from 1/2000 to 60 seconds to meet a wide range of shooting needs.

5. Bright, High-Resolution LCD and Electronic Viewfinder
The DMC-FZ8 boasts a large, 2.5-inch LCD with full 207,000-pixel resolution for comfortable viewing both while monitoring shots and playing back the results. The pixel-mixed readout method used by the CCD automatically increases the brightness of the live image on the LCD, making it much easier to shoot in low lighting. Thanks to the Power LCD function, which boosts the LCD backlighting by 40%, even shooting outdoors in bright sunshine is no longer a problem. The High Angle mode, which can be accessed quickly and easily via a dedicated button, makes the LCD screen extremely easy to view when the camera is held high, such as to shoot over a crowd.
The larger, 0.44-inch EVF has high, 188,000-pixel resolution to provide easy, corner-to-corner focusing confirmation even in manual focus mode.

6. Industry-Leading Auto-Focusing Speed for a High-Powered Zoom Model with Easy Manual Focusing
To match the shooting situation and subject’s position, the user can select from five auto-focusing methods: multi, 3-point high-speed, 1-point high-speed, 1-point normal-speed, and spot. With the 1-point AF method, the auto-focusing area can be chosen from as many as 11 points with the joystick or cursor button. Various group area patterns can also be selected in the new Multi method. As with all high-powered zoom models in the Lumix family, the DMC-FZ8 leads the industry with its short shutter time lag for quick, smooth operation. Although screen-freeze in high-speed auto focusing is now minimised, it can be entirely eliminated when taking pictures of fast-moving subjects by selecting 1-point normal-speed AF.
Manual focusing, which is a valuable tool for professional-level photography, is also easy thanks to the previously described joystick.

7. Record Clear, Bright, Wide-Aspect VGA Motion Images – Ideal for Wide-Screen Viewing
In addition to recording standard VGA (640 x 480) motion images at 30 frames per second, the DMC-FZ8 can record stunning wide-aspect VGA (848 x 480) motion images at 30 frames per second. These 16:9 motion pictures look extremely impressive on a wide-screen TV. The pixel-mixed readout method used by the CCD enhances image brightness, so the pictures you see are clear, bright and beautiful.
The DMC-FZ8 also offers an exceptional function that lets you select and display thumbnails of nine sequential frames from a motion image. This is useful, as an example, for analysing the way you swing a golf club or tennis racquet.

8. Other Advanced Features
In addition to its outstanding basic specifications, a host of other improvements make the DMC-FZ8 ideal as a tool for creative photography. Approximately 27 MB of built-in memory is provided, and the camera accommodates large-capacity SDHC memory cards. The long battery life lets the FZ8 take around 380 shots on a single charge (CIPA), for more shooting enjoyment. A wide variety of scene modes, including the new Pet and Sunset modes, also make it easy to get beautiful photos in a range of photographic situations. White balance allows fine adjustment from amber to blue on the horizontal axis and from green to magenta on the vertical axis.
With the FZ8, the enjoyment of photography doesn’t end when you’re done shooting for the day. One additional function that broadens the fun of photography is Direct Print mode. To select it, simply turn the mode dial on the camera top. Then use a USB cable to connect the camera to a Pictbridge-compatible printer, and you’re ready to print beautiful photos. Print all the images you shot or only your favourites, and make one copy or multiple copies as you wish. When you turn the mode dial, the mode selected is indicated on the LCD. This lets you change the mode to recording, playback or direct printing without taking your eyes off the subject.
Also interesting is the new Date Stamp function. In addition to showing the date a photo was taken, the FZ8 can show on which day of the trip a photo was taken. It can also stamp your baby’s age in months on a photo, after you’ve taken the shots.* These dates, which can be helpful when making a photo album, can be stamped on photos whether you print them yourself at home or have a photo shop do them.
The SILKYPIX Developer Studio 2.0SE software application comes bundled with the DMC-FZ8 for editing and developing images in the RAW file format. Using this software, you can freely adjust RAW data settings such as exposure bias and white balance even after shooting for greater enjoyment of digital photography.

*When the date is stamped on a photo, the photo is automatically resized to 3-megapixel, or the original size is maintained for photos smaller than 3-megapixel. However, you can choose either to save or overwrite the original picture.

9. More Fun with Optional Accessories
The DMC-FZ8 offers a wide line of optional accessories to expand shooting possibilities. A tele-conversion lens with 1.7x power (equivalent to 714mm on a 35mm film camera), a wide-conversion lens with 0.7x power (equivalent to 25.2mm on a 35mm film camera) and a close-up lens can be mounted using a lens adaptor. An ND filter and MC protector are also available to provide the FZ8 with true high-end camera capabilities.

DMW-LT55 Tele conversion lens*
DMW-LW55 Wide conversion lens*
DMW-LC55 Close-up lens*
DMW-LND55 ND filter*
DMW-LND52 ND filter
DMW-LMC55 MC protector*
DMW-LMC52 MC protector
DMW-LA2 Lens adaptor
DMW-AC7 AC Adaptor
CGR-S006 Battery pack
DMW-CZS7 Soft case
DMW-CHFZ8 Semi-hard case
*Requires Lens Adaptor (DMW-LA2) for attachment
With the optional Panasonic DMW-SDP1 HDTV Photo Player, it’s easy to have a slide show of Lumix images in 1080i high-definition quality. By simply connecting the SDP1, via a component cable, to a high-definition TV such as a Panasonic Viera, and inserting the SDHC/SD memory card into its slot, users can view their photos on a large display together with family or friends. Like Lumix cameras, the DMW-SDP1 incorporates the Venus Engine III imaging engine. This provides extremely quick advancing from one slide to the next. It also helps in the playback of wide-aspect VGA (848x 480) motion images** that fit an HDTV’s 16:9 screen.
Drawing on its vast expertise in consumer electronics, Panasonic is committed to creating a new photographic culture by introducing innovative, high-performance cameras and other advanced digital imaging products.

**Recorded with a Lumix camera


Digital Cameras DMC-LS75, DMC-LS70, DMC-LS60

January 16, 2008

Digital Cameras DMC-LS75, DMC-LS70, DMC-LS60
(Availability of models and colours may vary depending on the sales area.)

New Lumix
7.2-Megapixel DMC-LS75, DMC-LS70 and 6.0-Megapixel DMC-LS60
AA-Battery Operation Camera Features Intelligent Image Stabilization
with Mega O.I.S. and Intelligent ISO Control
Panasonic is pleased to introduce three new Lumix digital cameras, each featuring a Intelligent Image Stabilization system with MEGA O.I.S. and Intelligent ISO Control. All models incorporate superb optical 3x zoom(equivalent to 35-105mm on a 35mm film camera) LUMIX DC VARIO lens. DMC-LS75 and DMC-LS70 has 7.2-megapixel CCD and the DMC-LS60 has 6.0-megapixel CCD. The bright 2.5-inch LCD is incorporated in the LS75 and the 2.0-inch LCD in the LS70 and LS60. Having the exterior carefully redesigned, DMC-LS75, DMC-LS70 and DMC-LS60 offer higher grade profile while pursuing the compactness of the units. Panasonic is proud of incorporating the Intelligent Image Stabilization even into these models because they do need it considering the use of entry-level users.
The DMC-LS75, DMC-LS70 and DMC-LS60 incorporate the Intelligent Image Stabilization system, which Panasonic is including in other Lumix cameras being introduced simultaneously with the LS75, LS70 and LS60. This system comprises two features – Mega O.I.S. and Intelligent ISO Control – that together make it easy to capture beautiful photos every time you shoot. Now recognised as a must-have feature for digital cameras, Mega O.I.S. compensates for the effects of hand-shake, making it possible to capture clear, crisp photos indoors, at night, or when taking macro close-ups – situations in which hand-shake is most likely to be a problem. Even Mega O.I.S., however, cannot suppress the motion blur caused by a subject moving as the photo is being snapped. That’s where Intelligent ISO Control comes in. In this system, the camera’s Venus Engine III image-processing engine detects whether the subject is moving and, as necessary, raises the ISO setting and shutter speed according to how fast the subject is moving and the light conditions. This happens automatically, so you can shoot without the bother of adjusting settings every time conditions change. Lumix and its powerful Intelligent Image Stabilization system do all the work automatically. You enjoy easy, trouble-free shooting in any situation and get the satisfaction that comes with capturing clear, beautiful images.
All LS75, LS70 and LS60 offer a range of features that enhance usability and add convenience. The Easy Zoom feature shifts the lens instantly to full 3x zoom power at the touch of a dedicated button. The new Quick Setting function lets you quickly and easily access and set the functions used most often. With the new Date Stamp function, you can simply stamp the date on photos or you can take advantage of two original Lumix features. When travelling, you can stamp the day of the trip on the photos you take. Or, if you have a baby, you can stamp his or her age in months on your photos. The stamped information appears on photos that you print yourself at home or have printed at a photo shop.
It also boasts an internal 27 MB memory (approx.) and accepts large-capacity SDHC memory cards, giving users more flexibility in shooting and recording. The menu and its graphical user interface have also been redesigned, with the colours brightened for easier viewability. Powered by Panasonic’s original, extended-life Oxyride dry cell batteries, the LS75 and LS70 can take 250 shots and LS60 can take 260 shots(CIPA).
The DMC-LS75, DMC-LS70 and DMC-LS60 will surely be ideal tools for shooting beautiful pictures easily in any situations thanks to the incorporation of Intelligent Image Stabilization. With both design and operational ease enhanced, the LS75 will be available in silver and black while the LS70 and LS60 in silver*.

*Availability of models and colours may vary depending on the sales area.
1. Superb LUMIX DC VARIO lens with Extra Optical Zoom Function
The 7.2-megapixel DMC-LS75 and DMC-LS70 and 6.0-megapixel DMC-LS60 package a superb LUMIX DC VARIO lens with 3x optical zoom into a compact body. A crystallisation of Panasonic’s advanced lens technologies, the LUMIX DC VARIO lens comprises seven elements in six groups, including three lenses with a combined three aspherical surfaces, and delivers an outstanding optical performance. Further, in 3-megapixel resolution mode, the Extra Optical Zoom function provides additional magnification, extending the zoom power to 4.5x(LS75 and LS70) or 4.1x(LS60) by using the centre part of the CCD.
The Easy Zoom feature shifts the lens instantly to full 3x optical zoom power at a touch of a dedicated button, and with a second touch, the zoom ratio is further extended to 4.5x(LS75 and LS70) or 4.1x(LS60) by activating the Extra Optical Zoom function*.

*When the picture size is set to 3 megapixels or larger, the photo is automatically resized to 3 megapixels. When the lens is shifted back to the wide-end, the picture size is set to the original size automatically. The original size is maintained for photos smaller than 3 megapixels.

2. Intelligent Image Stabilization: Mega O.I.S. for Hand-Shake Plus Intelligent ISO Control for Motion Blur
Featured in the entire Lumix line-up since 2005, MEGA O.I.S. (Optical Image Stabilizer) has earned such high praise from users around the world that it is now a standard feature of digital cameras. With Mega O.I.S., it is easier than ever to capture clear, sharp, beautiful images when shooting indoor portraits, illuminated night scenes or even the scenery you see from a train window.
While hand-shake is the single biggest cause of blurry images, it is not the only one. Another problem is the motion blur that can occur when a subject moves as the shot is being snapped. Incorporating Panasonic’s Intelligent ISO Control, Lumix cameras are the first in the world to fight motion blur by themselves. This system detects whether or not the subject is moving. If it is, the system automatically raises the ISO setting accordingly, allowing the camera to shoot at a higher shutter speed. If the subject is not moving, the camera shoots at a low ISO setting and captures beautiful, natural-looking images. Intelligent ISO Control is included as one of the corrections in certain scene modes used to shoot subjects that are often moving, such as Sports, Baby and the newly added Pet mode. Simply select the mode that best suits the subject, and Intelligent ISO Control provides the optimal corrections, making it easy to capture crisp, clear photos.
Panasonic dare equip the Intelligent Image Stabilization – Mega O.I.S. to compensate for hand-shake plus Intelligent ISO Control to prevent motion blur – into these DMC-LS75, DMC-LS70 and DMC-LS60 because the models for the entry-level users do need it.

3. High-Quality, High-Performance Image-Processing LSI: The Venus Engine III
The DMC-LS75, DMC-LS70 and DMC-LS60 feature Panasonic’s Venus Engine III, an advanced image processing engine which in the past was offered only in the upper-level Lumix models. It can record at a sensitivity setting as high as ISO 1250 with full resolution. With its multi-task image-processing capability, the Venus Engine III also boasts outstanding response time. Shutter release time lag is as short as 0.005 second. This fast response makes it easy to capture sudden, spur-of-the-moment shots. It also allows unlimited consecutive shooting* – you can continue snapping shots until the SDHC/SD memory card is full.

*The consecutive shooting speed varies with the memory card, image size, and image compression mode. The number of shots depends on the memory card size, battery life, image size and image compression mode.

4. Bright LCD for Easier Shooting and More Enjoyable Playback
The DMC-LS75 has bright 2.5-inch and DMC-LS70 and DMC-LS60 have 2.0-inch LCD for comfortable viewing both while monitoring shots and playing back the results. The pixel-mixed readout method used by the CCD automatically increases the brightness of the live image on the LCD, making it much easier to shoot in low lighting. The High Angle mode, which can be accessed quickly and easily via a dedicated button, makes the LCD screen extremely easy to view when the camera is held high, such as to shoot over a crowd.

5. Record Clear, Bright, Wide-Aspect VGA Motion Images – Ideal For Wide-Screen Viewing
In addition to recording standard VGA (640 x 480) motion images at 30 frames per second, the LS75, LS70 and LS60 can record stunning wide-aspect VGA (848 x 480) motion images at 30 frames per second. These 16:9 motion pictures look extremely impressive on a wide-screen TV. The pixel-mixed readout method used by the CCD enhances image brightness, so the pictures you see are clear, bright and beautiful.

6. Extended Shooting with Panasonic’s Oxyride AA Batteries
The DMC-LS75, DMC-LS70 and DMC-LS60 run on two AA batteries, which can be purchased anywhere. Each camera also comes with two Panasonic Oxyride AA batteries, which let you take around 60 percent more shots than you can with ordinary Panasonic alkaline batteries. The Oxyride batteries let you take around 250 shots with LS75 or LS70 and 260 shots with LS60 (CIPA).

7. Other Advanced Features
The compact DMC-LS75, DMC-LS70 and DMC-LS60 feature 27 MB (approx.) of built-in memory, which can save the day should you happen to fill up or forget to take along a memory card. The functions and settings used most often, such as white balance adjustment, ISO level, image size, image quality (compression format) and consecutive shooting, are quickly and easily accessed via the Quick Setting function. There’s no need to open menus to adjust them. The LS75, LS70 and LS60 also accommodate large-capacity SDHC memory cards. A total of 18 scene modes, including the new Pet and Sunset modes, also make it easy to get beautiful photos in a range of photographic situations. Above them, Sports, Baby and the Pet mode take advantage of the Intelligent ISO Control as previously described, to let you get great results even if the subjects have unexpected motion.

8. The Fun Continues Even When the Shooting Is Done
With the DMC-LS75, DMC-LS70 and DMC-LS60, the enjoyment of photography doesn’t end when you’re done shooting for the day. One additional function that broadens the fun of photography is direct print mode. To select it, simply turn the mode dial on the camera top. Then use a USB cable to connect the camera to a Pictbridge-compatible printer, and you’re ready to print beautiful photos. Print all the images you shot or only your favourites, and make one copy or multiple copies as you wish. When you turn the mode dial, the mode selected is indicated on the LCD. This lets you change the mode to recording, playback or direct printing without taking your eyes off the subject.
Also interesting is the new Date Stamp function. In addition to showing the date a photo was taken, the LS75, LS70 and LS60 can show on which day of the trip a photo was taken. It can also stamp your baby’s age in months on a photo, after you’ve taken the shots.* These dates, which can be helpful when making a photo album, can be stamped on photos whether you print them yourself at home or have a photo shop do them.
With the optional Panasonic DMW-SDP1 HDTV Photo Player, it’s easy to have a slide show of Lumix images in 1080i high-definition quality. By simply connecting the SDP1, via a component cable, to a high-definition TV such as a Panasonic Viera, and inserting the SDHC/SD memory card into its slot, users can view their photos on a large display together with family or friends. Like Lumix cameras, the DMW-SDP1 incorporates the Venus Engine III imaging engine. This provides extremely quick advancing from one slide to the next. It also allows playback of wide-aspect VGA (848x 480) motion images** that fit an HDTV’s 16:9 screen.
Drawing on its vast expertise in consumer electronics, Panasonic is committed to creating a new photographic culture by introducing innovative, high-performance cameras and other advanced digital imaging products.

*When the date is stamped on a photo, the photo is automatically resized to 3 megapixels, or the original size is maintained for photos smaller than 3 megapixels. However, you can choose either to save or overwrite the original picture.
**Recorded with a Lumix camera


Digital Cameras DMC-LS75, DMC-LS70, DMC-LS60

January 16, 2008

Digital Cameras DMC-LS75, DMC-LS70, DMC-LS60
(Availability of models and colours may vary depending on the sales area.)

New Lumix
7.2-Megapixel DMC-LS75, DMC-LS70 and 6.0-Megapixel DMC-LS60
AA-Battery Operation Camera Features Intelligent Image Stabilization
with Mega O.I.S. and Intelligent ISO Control
Panasonic is pleased to introduce three new Lumix digital cameras, each featuring a Intelligent Image Stabilization system with MEGA O.I.S. and Intelligent ISO Control. All models incorporate superb optical 3x zoom(equivalent to 35-105mm on a 35mm film camera) LUMIX DC VARIO lens. DMC-LS75 and DMC-LS70 has 7.2-megapixel CCD and the DMC-LS60 has 6.0-megapixel CCD. The bright 2.5-inch LCD is incorporated in the LS75 and the 2.0-inch LCD in the LS70 and LS60. Having the exterior carefully redesigned, DMC-LS75, DMC-LS70 and DMC-LS60 offer higher grade profile while pursuing the compactness of the units. Panasonic is proud of incorporating the Intelligent Image Stabilization even into these models because they do need it considering the use of entry-level users.
The DMC-LS75, DMC-LS70 and DMC-LS60 incorporate the Intelligent Image Stabilization system, which Panasonic is including in other Lumix cameras being introduced simultaneously with the LS75, LS70 and LS60. This system comprises two features – Mega O.I.S. and Intelligent ISO Control – that together make it easy to capture beautiful photos every time you shoot. Now recognised as a must-have feature for digital cameras, Mega O.I.S. compensates for the effects of hand-shake, making it possible to capture clear, crisp photos indoors, at night, or when taking macro close-ups – situations in which hand-shake is most likely to be a problem. Even Mega O.I.S., however, cannot suppress the motion blur caused by a subject moving as the photo is being snapped. That’s where Intelligent ISO Control comes in. In this system, the camera’s Venus Engine III image-processing engine detects whether the subject is moving and, as necessary, raises the ISO setting and shutter speed according to how fast the subject is moving and the light conditions. This happens automatically, so you can shoot without the bother of adjusting settings every time conditions change. Lumix and its powerful Intelligent Image Stabilization system do all the work automatically. You enjoy easy, trouble-free shooting in any situation and get the satisfaction that comes with capturing clear, beautiful images.
All LS75, LS70 and LS60 offer a range of features that enhance usability and add convenience. The Easy Zoom feature shifts the lens instantly to full 3x zoom power at the touch of a dedicated button. The new Quick Setting function lets you quickly and easily access and set the functions used most often. With the new Date Stamp function, you can simply stamp the date on photos or you can take advantage of two original Lumix features. When travelling, you can stamp the day of the trip on the photos you take. Or, if you have a baby, you can stamp his or her age in months on your photos. The stamped information appears on photos that you print yourself at home or have printed at a photo shop.
It also boasts an internal 27 MB memory (approx.) and accepts large-capacity SDHC memory cards, giving users more flexibility in shooting and recording. The menu and its graphical user interface have also been redesigned, with the colours brightened for easier viewability. Powered by Panasonic’s original, extended-life Oxyride dry cell batteries, the LS75 and LS70 can take 250 shots and LS60 can take 260 shots(CIPA).
The DMC-LS75, DMC-LS70 and DMC-LS60 will surely be ideal tools for shooting beautiful pictures easily in any situations thanks to the incorporation of Intelligent Image Stabilization. With both design and operational ease enhanced, the LS75 will be available in silver and black while the LS70 and LS60 in silver*.

*Availability of models and colours may vary depending on the sales area.
1. Superb LUMIX DC VARIO lens with Extra Optical Zoom Function
The 7.2-megapixel DMC-LS75 and DMC-LS70 and 6.0-megapixel DMC-LS60 package a superb LUMIX DC VARIO lens with 3x optical zoom into a compact body. A crystallisation of Panasonic’s advanced lens technologies, the LUMIX DC VARIO lens comprises seven elements in six groups, including three lenses with a combined three aspherical surfaces, and delivers an outstanding optical performance. Further, in 3-megapixel resolution mode, the Extra Optical Zoom function provides additional magnification, extending the zoom power to 4.5x(LS75 and LS70) or 4.1x(LS60) by using the centre part of the CCD.
The Easy Zoom feature shifts the lens instantly to full 3x optical zoom power at a touch of a dedicated button, and with a second touch, the zoom ratio is further extended to 4.5x(LS75 and LS70) or 4.1x(LS60) by activating the Extra Optical Zoom function*.

*When the picture size is set to 3 megapixels or larger, the photo is automatically resized to 3 megapixels. When the lens is shifted back to the wide-end, the picture size is set to the original size automatically. The original size is maintained for photos smaller than 3 megapixels.

2. Intelligent Image Stabilization: Mega O.I.S. for Hand-Shake Plus Intelligent ISO Control for Motion Blur
Featured in the entire Lumix line-up since 2005, MEGA O.I.S. (Optical Image Stabilizer) has earned such high praise from users around the world that it is now a standard feature of digital cameras. With Mega O.I.S., it is easier than ever to capture clear, sharp, beautiful images when shooting indoor portraits, illuminated night scenes or even the scenery you see from a train window.
While hand-shake is the single biggest cause of blurry images, it is not the only one. Another problem is the motion blur that can occur when a subject moves as the shot is being snapped. Incorporating Panasonic’s Intelligent ISO Control, Lumix cameras are the first in the world to fight motion blur by themselves. This system detects whether or not the subject is moving. If it is, the system automatically raises the ISO setting accordingly, allowing the camera to shoot at a higher shutter speed. If the subject is not moving, the camera shoots at a low ISO setting and captures beautiful, natural-looking images. Intelligent ISO Control is included as one of the corrections in certain scene modes used to shoot subjects that are often moving, such as Sports, Baby and the newly added Pet mode. Simply select the mode that best suits the subject, and Intelligent ISO Control provides the optimal corrections, making it easy to capture crisp, clear photos.
Panasonic dare equip the Intelligent Image Stabilization – Mega O.I.S. to compensate for hand-shake plus Intelligent ISO Control to prevent motion blur – into these DMC-LS75, DMC-LS70 and DMC-LS60 because the models for the entry-level users do need it.

3. High-Quality, High-Performance Image-Processing LSI: The Venus Engine III
The DMC-LS75, DMC-LS70 and DMC-LS60 feature Panasonic’s Venus Engine III, an advanced image processing engine which in the past was offered only in the upper-level Lumix models. It can record at a sensitivity setting as high as ISO 1250 with full resolution. With its multi-task image-processing capability, the Venus Engine III also boasts outstanding response time. Shutter release time lag is as short as 0.005 second. This fast response makes it easy to capture sudden, spur-of-the-moment shots. It also allows unlimited consecutive shooting* – you can continue snapping shots until the SDHC/SD memory card is full.

*The consecutive shooting speed varies with the memory card, image size, and image compression mode. The number of shots depends on the memory card size, battery life, image size and image compression mode.

4. Bright LCD for Easier Shooting and More Enjoyable Playback
The DMC-LS75 has bright 2.5-inch and DMC-LS70 and DMC-LS60 have 2.0-inch LCD for comfortable viewing both while monitoring shots and playing back the results. The pixel-mixed readout method used by the CCD automatically increases the brightness of the live image on the LCD, making it much easier to shoot in low lighting. The High Angle mode, which can be accessed quickly and easily via a dedicated button, makes the LCD screen extremely easy to view when the camera is held high, such as to shoot over a crowd.

5. Record Clear, Bright, Wide-Aspect VGA Motion Images – Ideal For Wide-Screen Viewing
In addition to recording standard VGA (640 x 480) motion images at 30 frames per second, the LS75, LS70 and LS60 can record stunning wide-aspect VGA (848 x 480) motion images at 30 frames per second. These 16:9 motion pictures look extremely impressive on a wide-screen TV. The pixel-mixed readout method used by the CCD enhances image brightness, so the pictures you see are clear, bright and beautiful.

6. Extended Shooting with Panasonic’s Oxyride AA Batteries
The DMC-LS75, DMC-LS70 and DMC-LS60 run on two AA batteries, which can be purchased anywhere. Each camera also comes with two Panasonic Oxyride AA batteries, which let you take around 60 percent more shots than you can with ordinary Panasonic alkaline batteries. The Oxyride batteries let you take around 250 shots with LS75 or LS70 and 260 shots with LS60 (CIPA).

7. Other Advanced Features
The compact DMC-LS75, DMC-LS70 and DMC-LS60 feature 27 MB (approx.) of built-in memory, which can save the day should you happen to fill up or forget to take along a memory card. The functions and settings used most often, such as white balance adjustment, ISO level, image size, image quality (compression format) and consecutive shooting, are quickly and easily accessed via the Quick Setting function. There’s no need to open menus to adjust them. The LS75, LS70 and LS60 also accommodate large-capacity SDHC memory cards. A total of 18 scene modes, including the new Pet and Sunset modes, also make it easy to get beautiful photos in a range of photographic situations. Above them, Sports, Baby and the Pet mode take advantage of the Intelligent ISO Control as previously described, to let you get great results even if the subjects have unexpected motion.

8. The Fun Continues Even When the Shooting Is Done
With the DMC-LS75, DMC-LS70 and DMC-LS60, the enjoyment of photography doesn’t end when you’re done shooting for the day. One additional function that broadens the fun of photography is direct print mode. To select it, simply turn the mode dial on the camera top. Then use a USB cable to connect the camera to a Pictbridge-compatible printer, and you’re ready to print beautiful photos. Print all the images you shot or only your favourites, and make one copy or multiple copies as you wish. When you turn the mode dial, the mode selected is indicated on the LCD. This lets you change the mode to recording, playback or direct printing without taking your eyes off the subject.
Also interesting is the new Date Stamp function. In addition to showing the date a photo was taken, the LS75, LS70 and LS60 can show on which day of the trip a photo was taken. It can also stamp your baby’s age in months on a photo, after you’ve taken the shots.* These dates, which can be helpful when making a photo album, can be stamped on photos whether you print them yourself at home or have a photo shop do them.
With the optional Panasonic DMW-SDP1 HDTV Photo Player, it’s easy to have a slide show of Lumix images in 1080i high-definition quality. By simply connecting the SDP1, via a component cable, to a high-definition TV such as a Panasonic Viera, and inserting the SDHC/SD memory card into its slot, users can view their photos on a large display together with family or friends. Like Lumix cameras, the DMW-SDP1 incorporates the Venus Engine III imaging engine. This provides extremely quick advancing from one slide to the next. It also allows playback of wide-aspect VGA (848x 480) motion images** that fit an HDTV’s 16:9 screen.
Drawing on its vast expertise in consumer electronics, Panasonic is committed to creating a new photographic culture by introducing innovative, high-performance cameras and other advanced digital imaging products.

*When the date is stamped on a photo, the photo is automatically resized to 3 megapixels, or the original size is maintained for photos smaller than 3 megapixels. However, you can choose either to save or overwrite the original picture.
**Recorded with a Lumix camera