February 9, 2008


MILWAUKEE (January 2, 2008) – Today, the Harley Owners Group (H.O.G.) announced that legendary rockers Aerosmith and Kid Rock will headline its 25th Anniversary concert at Miller Park, home of the Milwaukee Brewers, on Thurs., Aug. 28, 2008. The ticketed concert caps the free day-long Club H.O.G. 25 anniversary celebration that coincides with Harley-Davidson’s 105th Anniversary events during Labor Day weekend in Milwaukee.
“Camaraderie of the open road is at the core of the H.O.G. experience, so what better way to celebrate 25 years of H.O.G. history than by riding the world’s best motorcycles to Milwaukee with thousands of your closest friends,” said Mike Keefe, vice president and general manager, Harley Owners Group. “Our event also celebrates the start of the next 25 great years of riding together with H.O.G.”

Only H.O.G. members will have the opportunity to purchase the 40,000 tickets available for the 25th Anniversary concert at Miller Park. Concert tickets go on sale Wed., March 12, 2008, at 8:00 a.m. Central Time (CT) and will be sold on a first come, first served basis, including 6,000 seats on the stadium infield. H.O.G. members can purchase as many as 25 tickets for $25.00 each exclusively via H.O.G.’s members-only Web site, http://www.members.hog.com.

H.O.G. was launched as the official riding club of Harley-Davidson in 1983. Today, the organization is the largest factory-sponsored motorcycle organization in the world, boasting more than one million members in 130 countries worldwide. H.O.G. members regularly celebrate the Harley-Davidson dream by riding together and participating in a variety of state, national and international rallies every year.

In addition to the ticketed evening concert featuring Aerosmith and Kid Rock, the free all day Club H.O.G. 25 on the Miller Park grounds will feature live musical entertainment and comedians, a ride-in motorcycle show with the chance to win awards, including the 7th Annual Willie G. Award, MDA fund-raising activities, performances by stunt riders and motorcycle drill teams, the H.O.G. Wall of Ink, exhibits and more. Admission to the Club H.O.G. 25 events preceding the concert is free to H.O.G. members and one guest. For more information about H.O.G. or ticket availability, visit http://www.hog.com.


February 9, 2008


Milwaukee (January 4, 2008) – Harley-Davidson and the Muscular Dystrophy Association announce that Luke Christie will serve as Goodwill Ambassador for Harley-Davidson fundraising efforts to benefit the MDA throughout the U.S. in 2008.
Luke, a 14-year-old resident of Due West, S.C., previously served two very active terms as National Goodwill Ambassador for MDA.

Harley-Davidson Motor Co. President and Chief Operating Officer Jim McCaslin said the company is lucky to have Christie as part of the team. “Luke is an amazing young man and we’re looking forward to having him represent MDA at Harley-Davidson’s 105th Anniversary and Harley Owners Group (H.O.G.) 25th Anniversary events.”

Through his previous role, Christie participated in several Harley-Davidson events including annual dealer meetings and top Harley-Davidson fundraising events.

In 2008, he will participate in year-long activities culminating with Harley-Davidson’s 105th Anniversary and H.O.G events taking place in Milwaukee August 27-31, 2008.

MDA National Chairman Jerry Lewis said Christie is a natural talent for the new position. “Luke has two years of solid spokesperson experience under his belt,” Lewis said. “I know he’ll do great work for Harley-Davidson’s efforts on behalf of MDA.”

Harley-Davidson has been a national sponsor of the Muscular Dystrophy Association since 1980 and the Harley-Davidson family of dealers, riders, suppliers and employees has raised more than $65 million for MDA. The funds raised support life-saving research, comprehensive medical care for children and adults with neuromuscular disease and MDA summer camps.

For more information about the MDA/Harley-Davidson relationship, visit mdarides.org. For additional details on Harley-Davidson’s 105th Anniversary Celebration, visit http://www.harley-davidson.com.


February 9, 2008


Milwaukee (January 16, 2008) – Harley-Davidson Motor Company will serve as the premiere sponsor for the 11th Annual YMCA of Metropolitan Milwaukee’s Martin Luther King Jr. Breakfast. The breakfast will take place at the Midwest Airlines Center on Monday, Jan. 21, 2008, the national holiday commemorating the slain civil rights leader.
In addition to corporate support, Harley-Davidson executives, employees and representatives of the company’s two unions representing Milwaukee employees, United Steelworkers (USW) Local 2-209 and International Association of Machinists (IAM) Lodge 78, will join other Milwaukee corporate and civic leaders at the annual event.

“We are proud to once again join the YMCA of Metropolitan Milwaukee in supporting the legacy of Dr. Martin Luther King,” said Gail Lione, President of the Harley-Davidson Foundation. “This breakfast embraces Dr. King’s vision of unity and celebrates Milwaukee’s rich cultural diversity.”

At this year’s breakfast, the YMCA will honor three individuals/organizations that are making a difference in the Milwaukee community with special award recognition. The individuals and organizations are:

Strong Kids – Charles Brown, Youth Center Director, Journey House, Inc.
Strong Families – Wraparound Milwaukee
Strong Communities – Clayborn Benson, Founder & Director, Wisconsin Black Historical Society Museum
“We are honored to once again host the Martin Luther King breakfast,” said Bob Yamachika, President and CEO of the YMCA of Metropolitan Milwaukee. “This event brings together people of all backgrounds to celebrate the life and legacy of Dr. King. We are grateful to have Harley-Davidson as our presenting sponsor. Their support of the YMCA and our programs extends beyond the breakfast, helping us to build strong kids, strong families and strong communities all year long.”
The Harley-Davidson Foundation was established to support the communities in which the company has facilities and employees. The majority of the Foundation’s investments are in the areas of education and community revitalization with funds also supporting programs in arts and culture, health, the environment and national veteran’s initiatives. In addition to supporting the King Holiday breakfast, the Harley-Davidson Foundation also supports the YMCA Black Achievers and YMCA Black College Tour.

To learn more about Harley-Davidson Foundation giving or information on products and services visit us at harley-davidson.com.


February 9, 2008


Milwaukee (January 18, 2008) – Women riders love nothing more than starting up a Harley-Davidson, strapping on a helmet and hitting the open road. But to fully enjoy this kind of freedom, a woman requires a proper-fitting helmet designed to fit comfortably on her head — not on a man’s. Now, in an industry first, Harley-Davidson MotorClothes introduces the Skyline helmet series designed expressly for women, offering a customized fit that she can control.
For years, Harley-Davidson MotorClothes has been a leader in designing riding gear made to fit and function on a women’s body, offering everything from jackets to eyewear. The helmet, however, was long assumed to be a unisex item until research revealed that women had other ergonomic needs.

How the Skyline Caters to Women
“We started hosting helmet seminars at dealerships, and women told us they often have to fit the helmet over more hair than man, which can leave the helmet sitting too high on the head, resulting in poor fit,” says Matt Thompson, Harley-Davidson Category Manager of Riding Gear, Leathers and Outerwear. “We determined that a woman’s helmet needs to be more adjustable both front-to-back and side-to-side.”

The result is the new Skyline helmet series. It features:

a shell and liner that is 10 mm deeper than the standard helmet dimensions, allowing it to fit more comfortably on a women’s forehead and the back of her head,
an interchangeable inner liner side panel keeps the helmet from being too loose on the sides. The panels, sold separately, simply slide and snap into the helmet liner in place of the side panels that come with the helmet,
it’s available in seven different thickness sizes which can be fitted with thin pieces of foam for a customized fit, and
an anti-static comfort liner to reduce “helmet hair” that often results after removing a helmet, and a “pony tail notch” to provide extra room through a special cut-out section in the back.
“Customized helmet fit also is a primary consideration for all riders,” adds Thompson. “Correct fit is necessary in order for a helmet to function properly. Now, women riders can customize this important piece of head gear to their unique needs, not only for a more comfortable fit, but for ideal performance as well.”

Skyline Helmet
Women riders no longer have to wear helmets designed for a man’s head. The new Harley-Davidson MotorClothes Skyline Helmet Series is specially designed for a woman’s head contours and hair styles for better comfort, fit and safety.

Enthusiasts can check out Harley-Davidson MotorClothes riding gear at Genuine Authorized Harley-Davidson Dealerships nationwide. Visit harley-davidson.com or call 1.800.LUV.2RIDE to find the nearest dealership.

Harley-Davidson Motor Company produces heavyweight street, custom and touring motorcycles and offers a complete line of motorcycle parts, accessories, riding gear and apparel. Buell Motorcycle Company produces sport motorcycles in addition to motorcycle parts, accessories and apparel.


February 9, 2008


Milwaukee (January 19, 2008) – Harley-Davidson Motor Company has teamed up with the Ultimate Fighting Championship® (UFC®) and World Extreme Cagefighting® (WEC™) organizations as a presenting sponsor and exclusive motorcycle sponsor.
“This is the first major worldwide sports sponsorship for Harley-Davidson outside the motorcycle/automotive category,” said Harley-Davidson Senior Vice President and Chief Marketing Officer Mark-Hans Richer. “We see our brand embodied in these fighters: young, aggressive, hard working individuals who cut against the grain.”

“Like Harley-Davidson, UFC is a true American passion that transcends cultures and languages, and shares incredible and growing popularity in the United States, Europe and around the world. Harley-Davidson is a powerhouse brand, we are proud to call it our exclusive UFC and WEC motorcycle sponsor and to have the historic Harley-Davidson Bar & Shield in the Octagon,” said UFC President Dana White.

Harley-Davidson’s sponsorship began with the UFC 79: NEMESIS event December 29, 2007 at the Mandalay Bay Events Center in Las Vegas, as witnessed by a sell-out audience of more than 11,000 and millions more on television around the world.

Harley-Davidson sponsorship of the UFC and WEC events includes its historic Bar & Shield logo placement in the center spot on the Octagon™ canvas, as a press conference and weigh-in backdrop and in other event locations. In addition, Harley-Davidson motorcycles and advertisements will appear at other UFC and WEC events and locations. The Company is also encouraging its independent dealers to hold UFC “fight night” events and customer parties in conjunction with a limited number of appropriate UFC events.

The first such dealer events begin with UFC 80: RAPID FIRE, held today in Newcastle, England, which will be broadcast live at noon Pacific Time (3 p.m. ET) as “The Prodigy” BJ Penn faces Joe “Daddy” Stevenson for the UFC World Lightweight Championship.

The Ultimate Fighting Championship® is the world’s leading professional mixed martial arts organization and offers the premier series of MMA sports events. Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC® produces over twelve live pay-per-view events annually that are distributed residentially through North American cable and satellite providers including iN DEMAND Networks, DIRECTV, DISH Network, TVN Entertainment, Shaw Pay-Per-View, Bell ExpressVU, and Viewers Choice, and commercially through Joe Hand Promotions. In addition to its North American distribution, UFC programming is distributed in over 100 countries and territories throughout the world. For more information, or current UFC fight news, visit http://www.ufc.com or uk.ufc.com or http://www.ufcespanol.com.

The WEC brand is recognized as one of the premier mixed martial arts organizations in the United States. Founded in 2001, the WEC features many of the most prominent athletes in the sport of mixed martial arts today. Owned and operated by WEC Holdings LLC., and headquartered in Las Vegas, Nev., the WEC produces live and taped events annually that are distributed through the Versus network. In addition to its U.S distribution, WEC programming is shown on the TSN network in Canada. For more information and current WEC fight news, visit http://www.wec.tv.

Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and a complete line of motorcycle parts, accessories and general merchandise. For more information, visit Harley-Davidson’s Web site at http://www.harley-davidson.com


February 9, 2008


Milwaukee (January 21, 2008) – The new Harley-Davidson FLSTSB Softail Cross Bones cuts the aggressive profile of an authentic custom bobber, but with some dark twists that deliver a wickedly fun and emotional riding experience.
The new Softail model was announced today at the Harley-Davidson Winter Dealer Meeting in San Antonio. With the retro look of a Springer front end and other post-war era bobber styling cues like a sprung solo seat, half-round rider footboards, Gloss Black round air cleaner cover and chopped front fender, the Softail Cross Bones rides with a Black and Polished Twin Cam 96B powertrain, 6-speed Cruise Drive transmission and truly unique Softail suspension.

“Only Harley-Davidson could do this bike,” said Bill Davidson, Harley-Davidson Vice President, Core Customer Marketing. “It’s a motorcycle inspired as much by our early Knuckles and Pans, as by our desire to deliver innovative technology and content to make the ride today as magical and transforming as only a Harley-Davidson can. Cross Bones is a bike that makes me want to strap a blanket across the handle bar, hit the campgrounds on my next road trip and get totally in touch with what’s right about this land.”

As the latest of several Harley-Davidson Dark Customs, Cross Bones melds stripped and chopped custom creativity with rough and raw finishes. Soul mates of the Cross Bones include the Nightster, Night Train, Night Rod Special, Fat Bob and Street Bob. Check out more on Dark Custom motorcycles at http://www.harley-davidson.com/darkcustom.

As each Harley-Davidson Softail motorcycle declares its styling independence with exclusive components and inspired craftsmanship, the Cross Bones is a bold addition to an already free-spirited family. Many features of the Cross Bones and other Softails are reminiscent of restless riders of the past, whose defiant attitude resonates with those who march to their own beat in any generation.

The Softail name originates from its rear suspension design, with a swingarm section that honors the lines of a vintage rigid frame, while delivering a smooth, comfortable ride. Hidden horizontal coil-over rear shock absorbers are strategically mounted out-of-sight below the powertrain. The counter-balanced Twin Cam 96B powertrain is rigid-mounted in the Softail frame to give the rider a core connection to the motorcycle. Harley-Davidson Electronic Sequential Port Fuel Injection (ESPFI) is standard on all Softail models, as is the 6-speed Cruise Drive transmission with its accommodating clutch lever effort.

The Softail Cross Bones takes on the road with a rebellious expression accentuated by a Gloss Black painted Springer front end with chrome springs, black bucket headlamp and black mini ape-hanger style handlebar. While the chopped front fender exposes more of the front wheel, a Bobtail fender does the same for the wide 200 mm rear tire. Tires with matching treads ride on Steel Laced wheels with Gloss Black painted rims.

The sprung solo seat, gloss black round air cleaner cover and old-style half-round rider footboards form a nostalgic focal point of the Cross Bones, recalling images of a classic era on this contemporary motorcycle. With two coiled springs underneath, the adjustable two-position Cross Bones seat rides in modern comfort at a height of 26.6 inches. A distinctive Softail horseshoe-shaped oil tank with the time-honored Harley-Davidson patent badge is located below the seat.

An authentically designed five-gallon fuel tank sports a gloss black “cat-eye” styled console with accessible ignition switch and a new speedometer face. A hand-laced leather tank panel on the console compliments the sprung solo seat. A straight shot exhaust system with chrome slash-cut mufflers provides optimum performance and stands out in contrast to the Cross Bones’ many darker components.

The FLSTSB Cross Bones is available in premium custom graphics with wicked striping and paint featuring new Dark Blue Pearl, Dark Blue Denim, as well as Vivid Black, Black Denim, Olive Pearl and Pewter Denim.

FLSTSB Cross Bones features:

Rigid-mount, 1584 cc Twin Cam 96B balanced engine
6-speed Cruise Drive transmission
Black powder-coated engine with polished rocker box covers and pushrods and untreated fins
Electronic Sequential Port Fuel Injection (ESPFI)
Gloss Black painted Springer front end with chrome springs
Gloss Black mini ape-hanger handlebar
Straight shot exhaust with chrome slash-cut mufflers
Adjustable sprung solo seat with leather lacing
26.6-inch seat height
Chopped front fender with striping
Bobtail rear fender with striping
Gloss Black cat-eye tank console with new speedometer face Gloss Black round air cleaner cover, oil tank and rear fender supports
Distinctive five-gallon fuel tank with hand-laced leather tank panel and striping
200 mm rear tire
Laced Steel front and rear wheels with Gloss Black painted rims
Half-round old-school foot boards
Horseshoe oil tank with Harley-Davidson patent badge
Optional Smart Security System
Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and a complete line of motorcycle parts, accessories and general merchandise. For more information, visit Harley-Davidson’s Web site at http://www.harley-davidson.com.


February 9, 2008


Milwaukee (January 21, 2008) – Harley-Davidson’s 105th Anniversary Celebration in late August is shaping up as the music event of 2008 with today’s announcement that Bruce Springsteen and the E Street Band, along with Billboard 200’s top-selling artist Daughtry, will headline separate concerts over the course of the four-day event in Milwaukee.
Bruce Springsteen and the E Street Band will perform a concert on Saturday evening, August 30, at a venue Harley-Davidson has dubbed Roadhouse at the Lakefront, located just north of the Milwaukee Art Museum. Daughtry, who burst onto the music scene in 2006 to become today’s hottest-selling artist, will perform at the Summerfest grounds, also on Saturday evening, August 30.

Springsteen and Daughtry headline the entertainment line-up for Harley-Davidson’s 105th Anniversary, with additional acts including Los Lonely Boys, Black Crowes, ZZ Top, Peter Frampton and Buddy Guy. These artists, along with Daughtry and others will perform during two days of entertainment and activities at the Summerfest grounds on Friday, August 29 and Saturday, August 30, 2008.

“Our 105th Anniversary entertainment line-up is second to none and really epitomizes the diversity of the Harley-Davidson family and experiences,” said Joanne Bischmann, vice president, Licensing and Special Events. “We’re very excited to welcome home our extended family to Milwaukee as we celebrate the future of Harley-Davidson.”

The complete entertainment line-up for the August 29-30, 105th Anniversary Celebration at the Summerfest grounds includes:

The Black Crowes
Black Rebel Motorcycle Club
Blind Melon
Blue Oyster Cult
Buddy Guy
The Crave
Dierks Bentley
Dr. John
Gary Allan
Peter Frampton
Joan Jett and the Blackhearts
Los Lonely Boys
Puddle of Mudd
ZZ Top

Admission to the Daughtry concert at the Summerfest grounds is included with the two-day Harley-Davidson 105th Anniversary Celebration ticket package. Admission to the Bruce Springsteen and the E Street Band concert requires a separate ticket purchase in addition to the Harley-Davidson 105th Anniversary Celebration ticket.

Harley-Davidson 105th Anniversary Celebration ticket packages are currently on sale for $60.00 plus $5.00 tax, shipping and handling at http://www.harley-davidson.com/105th. The ticket package includes a laminated event ticket good for a two-day entry to the Summerfest grounds, a signature 105th folio, a one-time entry to the Discovery World and its special Harley-Davidson exhibit, an event guide, a Signature 105th Anniversary copper wristband, a commemorative key chain, and a 105th Anniversary flag and American flag.

Tickets for the August 30 Bruce Springsteen and the E-Street Band concert at the Roadhouse at the Lakefront are limited and will go on sale April 5, 2008, at http://www.harley-davidson.com/105th. 105th Anniversary Celebration ticket holders will be eligible for the opportunity to purchase one general admission ticket to the Springsteen concert on a first-come, first-served basis, while supplies last, for each 105th Anniversary Celebration ticket they have purchased. Cost of the separate ticket for Bruce Springsteen and the E Street Band concert is $40.00, plus $2.50 shipping and handling.

The Harley Owners Group (H.O.G.) previously announced a major concert for its 25th Anniversary featuring Aerosmith and Kid Rock at Miller Park, Thursday, August 28, 2008. Only H.O.G. members have the opportunity to purchase tickets to the concert, which go on sale March 12, 2008. The concert follows the free day-long Club H.O.G. 25 event for H.O.G. members on the Miller Park grounds.

In true Harley-Davidson style, the Harley-Davidson 105th Anniversary Celebration will also feature four days of non-stop activities throughout Milwaukee.

While many 105th Anniversary events will be available only to ticket holders, the Main Street at the Lakefront exposition, an outdoor festival will be free and open to everyone. This venue will also have free motorcycle parking and will be a perfect meeting and gathering place. There will also be free events at Harley-Davidson facilities in the area, and of course, the 105th Anniversary Parade on Saturday, August 30, 2008, will be a must see event.

For more information on all the 105th activities and the limited edition 105th motorcycles, and to order a 105th Anniversary ticket package, visit http://www.harley-davidson.com/105th.